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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115
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Free Summer School For Marketers

Twist Image

It''s the odd business book or conference and that''s the extent of our personal development. Penn (co-host of the podcast, Marketing Over Coffee , and author of the book, Marketing White Belt ) who brings together a slew of links and tweets from some of the Web''s biggest (and smartest) thinkers. Harvard Business Review.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

We’ve seen that individuals nowadays don’t sift through their Yellow Pages to find a local business (nor do many people even own such a big book any longer); they turn to the Internet for help. And when the reviews are genuine and diverse, people are able to make a decision whether to proceed with the purchase or look elsewhere.

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Six Links Worthy Of Your Attention #115

Twist Image

Just a parlor trick like MySpace ? Is it at all surprising that authors and publishers are paying people to post positive book reviews? The original piece appeared in The New York Times (here: The Best Book Reviews Money Can Buy ), and this op ed piece asks some tough questions, including: is this a big deal?

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Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)

Firebelly

The 400 page book, written with Doug Karr , will help you discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Corporate Blogging for Dummies , co-authored by Firebelly Vice President Chantelle Flannery is now available for purchase!

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Social Sharing

Diva Marketing Blog

We shared crayons, books and sometimes our PB&J sandwiches. There are lots of different social shares from product reviews on sites like Yelp to retweets, repins and of course Facebook and post/article shares. . Twitter, Facebook, Pinterest, Yelp, MySpace have forever changed what and how we buy. Embrace a sense of urgency.

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