When I first heard about this book I thought “oh great… another.” Not because it’s information you don’t already know, but because it reinforces what every social media professional should know: ”Old-School Business + New-School Technologies = Success ” The book is broken down into 8 myths and 8 truths that the author, Eric Harr of Resonate Social Media, works to reveal and uncover. Weighing in at 105 pages this books holds a lot of value in very few pages ( sounds like another great book I know of ). MORE >>

Tweet Late in 2009,  Julien Smith’s fantastic approach to reading inspired me to set an ambitious target for this year: to read one book every two weeks throughout the year. even published my target list of books so people could hold me to account. In fact, I’m on my 28th book of 2010. Reading this many books will let you: Expand your worldview by reading beyond your normal topics. On top of that, I found that this year was the year I’ve finally started to work through a whole bunch of books that I should have read a long time ago. books MORE >>

After reading   Molli Megasko’s , “ The Top 10 Fiction Books Every PR and Marketing Pro Should Read ” and Gini Dietrich’s “ Reading Fiction Helps Your Career ,” I felt inspired to offer my own suggestions. So reading these posts made me think of books that seem relevant to today’s online communications conversation. Consider how he sets up the book’s plot, “I don’t like that sadness, he thought. powerful book about two refugees; a boy and his surrogate father. Why nine books and not 10? Check it out. MORE >>

m in a couple book clubs and always push for fiction when it comes time to vote. The following is a list of the top 10 fiction books I’ve read and how they can, and will, play a part in my professional life. The Handmaid’s Tale :  This is my sister’s favorite book of all time and I’ve read it twice now. The Paris Wife :  I’ve always been infatuated by Ernest Hemingway so when I heard about a book based on one of his lovers I just had to read it, and I’m glad I did. All the Dragon Tattoo books: If you have not read these yet, it’s not too late. MORE >>

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. These books fail to realize the full scope of the marketer’s challenge, not with social media, but in becoming a modern organization that works across media and tactics to achieve its goals.”. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously. Four Marketing Round Approaches. MORE >>