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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

B2B 190
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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115
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Why Alps Bethneck is 5 Years Old

Ari Herzog

AOL was going strong and the books sold on Amazon were made of paper. I may have opened a MySpace account when it was still the talk of the digital town. Mine was the first Singapore-based Kickstarter project , an unsuccessful crowdfunding attempt for a historical/contemporary book set in Singapore. Foursquare?

MySpace 187
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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. How to Get the Words Out with Content Marketing.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

The post How to Go Beyond Blogging and Harness Multi-Channel Marketing appeared first on ProBlogger. As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. Free e-books have higher perceived value than articles.

How To 26
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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Here some brand Timelines I think do a good job projecting their brand, either with evocative or explicit imagery: National Geographic evokes adventure, both on Earth and in the cosmos. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

Facebook 274
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15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

Remember, you’re not on Facebook, Google+, or MySpace here – this is a social network for business professionals. The more detailed your profile is, the more that people can learn about you; plus it makes you a better candidate for jobs (if you’re looking), projects, networking, etc. Stay Fresh. Like this post?

LinkedIn 234