Convince & Convert

MAY 29, 2013

This is where the adoption of the Four Ms of Influence Marketing needs to be embraced as the natural evolution of the Four Ps , particularly when it comes to lead generation and understanding the customer life cycle via social media. Why the Need for the Four Ms of Influence Marketing? Breaking Down the Four Ms of Influence Marketing.

Influencer 148

Influencer Marketing ROI Hubspot 148

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Waxing UnLyrical

MARCH 31, 2019

Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions. The fake influencer with large unengaged followings has been a staple of social PR’s past decade. Influence is less tied to follower counts, and instead rightly comes from engagement levels. Can AI Improve PR?

Analytics 164

Analytics Influencer Issues Metrics 164

Ignite Social Media

OCTOBER 25, 2016

Influencer marketing during the holiday season can be a great idea for brands. Every so often though I think to myself, self, what do influencers really want? It helps keep you on top of changes in influencer marketing and just continues to build that relationship between your company and your influencer network.

Influencer 60

Influencer Marketing Project Campaign 60

Hootsuite

JUNE 24, 2020

Track the right metrics, and you’ll be able to tell hype from reality. Learn which TikTok metrics you should be tracking, where to find them, and how you can use them to your advantage. Learn which TikTok metrics you should be tracking, where to find them, and how you can use them to your advantage. Understanding TikTok metrics.

Analytics 145

Analytics Overview How To Metrics 145

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

Travel 66

Travel Influencer Brands Airlines 66

Keyhole.co

MARCH 24, 2024

The brand also posts influencer content and shares UGC on TikTok. The videos are so engaging that you won’t be able to stop scrolling on their feed, even if you don’t plan to book a trip anytime soon. The authenticity of such marketing creates trust and encourages even skeptical customers to book rentals on Airbnb.

Communities 59

Communities Social Media Strategy UGC 59

Convince & Convert

MARCH 16, 2016

Spin Sucks” is a book and blog dedicated to the professional development of all things communications, and “Inside PR” is podcast interested in exploring the state of public relations. Where to find great influencers online and off. Why it’s so important to work one-on-one with influencers. Reach has become a dead metric.

Influencer 60

Influencer Metrics Hosting Resources 60

Buffer Social

OCTOBER 2, 2023

Imagine automating responses to frequently asked questions or having a virtual assistant manage appointment bookings. TikTok's Bodybuilding Drug Scandal: Alarmingly, some TikTok influencers are pushing bodybuilding drugs to a teen audience, raising ethical and safety red flags. The possibilities are enticing.

News 80

News Report Social Media Instagram 80

Sprout Social

AUGUST 18, 2022

This includes, but is not limited to, photographers, videographers, models, artists and influencers. An Instagram creator account has access to: A Professional Dashboard and growth insights where you can track in-depth metrics about your followers and the reach of your posts. Instagram creator vs. business account.

Instagram 113

Instagram Notification Influencer Data 113

Later

MARCH 22, 2021

Gretta van Riel’s “Influencer Marketing: Zero to Hero”. If you’re new to Google Analytics and want to understand how it all works, we recommend its beginners course: In this course you’ll learn how to track specific metrics, create dashboards, and set goals. . 4: Gretta van Riel’s “Influencer Marketing: Zero to Hero”.

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Keyhole.co

JUNE 27, 2023

It allows users to track performance metrics and access educational resources. It gives you a central place to find: Essential metrics, Insights Learning resources to get to know your audience Track performance Improve your content strategy This all-in-one management tool allows users to enhance their presence and reach their goals.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Hootsuite

NOVEMBER 9, 2020

Learn how to set TikTok up for business and how to tackle TikTok influencer marketing and more. With a business account, you can add more information to your profile, and access real-time metrics and audience insights. TikTok influencer marketing is another big part of the app’s ecosystem. Download and open the TikTok app.

Strategy 145

Strategy How To Marketing Template 145

Keyhole.co

MAY 25, 2022

Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. These insights allow you to create targeted content and post them when your fans are most active to influence their purchase decisions. Improve your strategic decision-making.

Analytics 52

Analytics Social Media ROI Metrics 52

Akamai Marketing

MARCH 9, 2009

Marriott Hawaii bookings are up 40%. Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. The entire program generated much interest in tourism circles. The result? Maybe travel and tourism will will be the next segment to utilize the power of event marketing.

Eventful 100

Eventful Tourism Klout Travel 100

Direct Marketing Observations

NOVEMBER 4, 2011

My view on this is that FB likes is not the right metric, but I am not sure what is… Great Question isn’t it? Here was my protracted, elongated and expanded version of the original answer… You’re views on the right metric are dead on. The best KPI in social should be attracted to what you want to achieve.

Klout 206

Klout Facebook Metrics Engagement 206

Social Media Strategies Summit

FEBRUARY 24, 2021

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Measure Key Social Listening Metrics. That involves tracking key metrics like: Sentiment : On balance, are the conversations you’re tracking more positive, negative, or neutral? “Me too,” says the other. “I So you start selling coffee and brownies.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Techipedia: Tamar Weinberg

MARCH 12, 2015

As many of you know, I’m working with influencer marketing platform, The Shelf. So first, a little background: I’m the co-founder of The Shelf, an influencer marketing platform. If you line up bloggers on a spectrum of influence, some of them have become so influential that they have reached the status of being mini-celebrities.

Blogger 100

Blogger Influencer Campaign Fashion 100

Hootsuite

OCTOBER 19, 2021

But with that fairly low barrier to entry for what counts as a “view,” racking up the metrics on TikTok isn’t too tough. Maybe your view metrics will go up, but your engagement rate will plummet, you won’t gain any followers, and the audience you’ve hired to watch will all eventually be removed by TikTok anyways. The real money metric?

Strategy 140

Strategy How To Hashtag Trends 140

Josh S Peters

DECEMBER 26, 2011

Here is the no bullshit review of No Bullshit Social Media… Buy This Book (aff). Still wondering why you should buy this particular book on social media? One of my favorite things about this book is that when Falls and Deckers say this is no bullshit they back it up over and over. It’s that good. Read it today.

Review 152

Review Social Media Buy Metrics 152

Keyhole.co

APRIL 12, 2023

For example, #bookstagram is a popular hashtag book lovers use to connect and share their reading experiences. What Instagram hashtag analytics metrics should you measure? of posts and users: These metrics measure the popularity or frequency of a hashtag’s usage on Instagram.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

FEBRUARY 13, 2020

Once you have access to the metrics that matter to your business and you’ve made sure you are prioritizing the right things, you’ll want to: Build your prioritization matrix. Our customers have found this metrics map extremely helpful in tying social goals to business goals. What can you knock out now and show?

Skills 108

Skills Metrics Report Organization 108

Twist Image

MARCH 1, 2018

My guess is that the vast majority of people you find on a "Top 100" list of digital marketers, online influencers, etc. Avinash Kaushik ( Google 's digital marketing evangelist and the author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) calls this "vanity metrics." Don't fall for vanity metrics. It's not absolute.

Influencer 85

Influencer Metrics Analytics Applications 85

Razor Social

JUNE 22, 2017

Imagine if instead of allowing yourself to get caught up in vanity metrics (e.g. Vanity metrics simply can’t help you build a viable business, but building and nurturing quality relationships can. This is the time to do your research and learn as much as you can about the influencers on your list. Relationships.

Social Media 110

Social Media Content Survey Influencer 110

Sprout Social

JULY 15, 2020

Sponsored influencer content – For this type of TikTok ad, you get your message across through sponsored content from an influential TikTok user. But you can also create a custom audience based on certain metrics such as engagement, app activity and website traffic. How to set up ads on TikTok. Step 3: Create a new ad.

Advertising 139

Advertising How To Campaign Hashtag 139

Oktopost

DECEMBER 22, 2019

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. You can always book a demo with Oktopost to see how their particular expertise can help transform your B2B marketing endeavors.

Tools 116

Tools B2B Sentiment Notification 116

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post?

Metrics 28

Metrics Review Social Media Video 28

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. The library’s account features videos of its affable staff reviewing books, having fun with TikTok trends, and promoting inclusion and social justice through their love of books. library #librarytiktok #booktok #lgbt ?

Questions 105

Questions Banking Insurance HootSuite 105

Hootsuite

JANUARY 13, 2022

UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. This influences brand loyalty and affinity in a big way because people thrive off being part of something greater than themselves, and creating UGC allows them to be part of a brand’s community. Source: Business Wire.

UGC 145

UGC Content HootSuite Authentication 145

Convince & Convert

FEBRUARY 3, 2011

Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. The bad news is that there isn’t an easy-to-convey, standardized, one-size-fits-all metric, like Nielsen ratings, for social media. We hate math. That’s the good news. One equals one. It Depends.

Nielsen 148

Nielsen Company Social Media Metrics 148

Waxing UnLyrical

NOVEMBER 21, 2016

On integrating paid media to boost engagement with owned and earned content: #measurepr A4 Paid media digital metrics are easy to see in the ad platforms. #measurepr A2 “SM engagement is an action that typically occurs in response to content on owned channels” #measurepr. Integrate in @Amec Framework [link] #measurepr. PESO measurement!

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

MARCH 11, 2016

On whether impressions are a valuable PR metric in a social age: A2: Impressions show reach, which is important, but not the final goal. As you can see, this edition was one for the record books and as always, our time was up way too soon. Here’s some of what we talked about. Then use that to achieve better results.

Meeting 100

Meeting Comparison Banking Retail 100

Pixlee

FEBRUARY 14, 2022

With unprecedented speed, we’ve seen TikTok secure an influence on the world — surpassing even Google and YouTube in reach. Before getting into those nitty-gritty details, we’ll look at a baseline metric. When he’s not teaching online business to others, he can be found entranced by a new book. LinkedIn | Twitter.

Analytics 85

Analytics Statistics Activities Data 85

Convince & Convert

JULY 19, 2011

Everyone wants to know what the magic metric or metrics are to track website engagement. But here’s the secret (and it’s not 42): “THERE IS NO ONE METRIC OR SET OF METRICS THAT WILL WORK FOR EVERY ORGANIZATION.&#. Our success metrics or business goals for the website center around: • Donations.

Engagement 122

Engagement Metrics ROI Sites 122

Hootsuite

SEPTEMBER 14, 2023

You might also learn their dislikes, like how poor website experiences ruin their day, or their frustrations around booking hotels and flights. Ability to target influencers or brand advocates. You might learn what kind of car they drive, what their favorite ice cream flavors are, or where they go on vacation.

Social Media 102

Social Media Sentiment HootSuite Analysis 102