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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Dilenschneider is widely published and author of several books including A Briefing for Leaders, On Power, The Critical 14 Years of Your Professional Life, Moses: C.E.O,

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Network World: SocialCorp “Must-Read” Social Media Book

Socialized

This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# Weiss says this “well laid-out book is full of great references.&#.

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Fetching Friday – 21 Marketing Links for June 21st

Kikolani

Rewards for this film include fine art prints, photo books, photography workshops, and a chance to be in the film! 25 Reasons Why You Should Self-Publish – It’s challenging (to say the least), somewhat nerve-wracking, and not always what it’s cracked up to be. Social Media / Social Networking.

Marketing 128
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A Digtial Handshake With Paul Chaney

Diva Marketing Blog

In his new book The Digital Handbook Paul simply and smartly explains not only why it is now critical that marketers pay attention to social media but suggests ways of how to put the tactics into play. I asked him to tell us thought process that went into the development of The Digital Handbook. Paul Chaney.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.)

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Fede Alvarez published a small film to YouTube a few weeks ago, and it landed him a $30 million movie deal. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion.

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How to Build Community for Niche Site Success

ProBlogger

And its success would not be possible without a few things that make the community what it has become: WordPress Multisite, discussion forums, and social networking. The first thing we did after creating our network was set up a number of Tripawds Featured Blogs. Forums create discussion. Everyone is on Facebook. million views.

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