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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Dilenschneider is widely published and author of several books including A Briefing for Leaders, On Power, The Critical 14 Years of Your Professional Life, Moses: C.E.O,

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Network World: SocialCorp “Must-Read” Social Media Book

Socialized

This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# Weiss says this “well laid-out book is full of great references.&#.

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Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. Back to your book. One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. What’s the formula?

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How To Hire Great Marketers With Tim Matthews - This Week's Six Pixels Of Separation Podcast

Twist Image

He had published an article titled, How to Hire Great Inbound Marketers: Six Key Personality Traits. He has published two books: The Professional Marketer and The SaaS Marketing Handbook. business book. leadership book. non fiction book. the saas marketing handbook. business book.

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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ). I have a copy (which Richard sent me, I didn’t pay for it), and it really is very well-written.

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Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. Back to your book. One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. What’s the formula?

Twitter 87
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Guest Interview with Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his book, “The Tao of Twitter,” on his blog on February 15, 2011. How long did it take you to write the content of the book? And, thoughts on self-publishing vs having an agent vs creating an e-book? Fleshing out the handbook into a book seemed to make sense.