Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Communities 205

Communities Postrank Organization Tourism 205

Oktopost

MARCH 6, 2024

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. In a groundbreaking episode, Nuri Cankaya speaks candidly about the world of AI and the importance of secure AI.

Privacy 94

Privacy Apple Industry Training 94

Hootsuite

JUNE 6, 2024

This data can then inform marketing. Social media monitoring allows businesses to stay on top of what is being said about their brand, competitors, and industry. Community building Monitoring your social mentions is a great way to talk to your audience. It can help you build relationships with your community.

HootSuite 98

HootSuite Sentiment How To Hashtag 98

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it.

Social Media Management 111

Social Media Management Communities Social Media Skills 111

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.

Strategy 209

Strategy Marketing SMS Mobile 209

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 180

Case Study Study Communities Joomla 180

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 213

Case Study Library Communities Study 213

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Team 162

Team Marketing B2B Eventful 162

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Here are some simple tips that should be kept in mind regardless of your business or industry. to increase visibility in the online community. What’s your goal? to increase online sales.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. We’ve seen that individuals nowadays don’t sift through their Yellow Pages to find a local business (nor do many people even own such a big book any longer); they turn to the Internet for help. How do you do #1?

Communities 170

Communities Marketing MySpace Yahoo 170

Josh S Peters

JUNE 10, 2011

On the New Mix Marketing blog I posed a question I had after reading Seth Godin ‘s book Tribes (aff link). In the book he has collected a great set of examples, but there was distinct lack of entertainment industries listed. Take a look at Humor Can Build A Community, But Can It Build A Tribe?

Communities 153

Communities Industry Examples Questions 153

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 168

Case Study Communities Study Committee 168

The Realtime Report

NOVEMBER 21, 2023

David Lee, founder of The Identity Jedi, explains how the industry can improve representation and the benefits that will bring. Other benefits to DEI for organizations include greater cash flow and the ability to capture new markets as well as increased profitability. African Americans make up only 9.2% of cybersecurity analysts.

Organization 91

Organization Industry Engineering Reputation 91

Pam Moore

APRIL 29, 2019

When is the last time you did a reality check on how the people in your community are doing? I've had several in tears they are so overwhelmed with thankfulness for the content I have been pumping into the mainstream digital and social media community for over 10 years. This is one of the best metrics in my book. Inspiration.

Metrics 96

Metrics Social Media Marketing ROI 96

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Community management.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

yMarketingMatters

FEBRUARY 25, 2013

Needless to say, branding yourself properly is vital to your overall business success, and by making use of popular social networks, a few properly implemented Facebook marketing strategies can go a long, long way. Facebook Marketing Strategies to Build Your Business and Brand. Relate to the Niche Instead of Push Marketing.

Strategy 226

Strategy Brands Facebook Real Estate 226

SocialFish

JANUARY 17, 2011

I discovered a link between creating a social open community and a risk management community. But one constant thread is that “reputation management” is now everyone’s responsibility – not just the marketing and public relations personnel. You can’t achieve Open Community by replicating what someone else is doing.

Communities 198

Communities Policies Insurance Groups 198

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

Examples 78

Examples Social Media Marketing Upcoming 78

Buffer Social

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. The marketing agency world is a competitive space.

Marketing 79

Marketing Social Media Management Analytics Report 79

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. I talked to Astha Duggal , a social media marketer who’s an expert in reviving Instagram accounts from trash to treasure. She says, “My goal is always greater visibility, followers, and bookings/ leads.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Twist Image

JUNE 6, 2013

It''s actually a private book launch party for CTRL ALT Delete. On June 17th, 2013, Google in New York City will be hosting the official book launch for my second business book, CTRL ALT Delete. We''ll comb through these comments and choose 10 winners who will be given a pair of tickets to attend this book launch event in NYC.

Google 111

Google Film Eventful Travel 111

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

Sports 204

Sports Communities Social Media Forums 204

Socialmedia.biz

JUNE 12, 2018

If you want to learn how to become an expert in social media marketing, then you’ve come to the right place. Below are five keys to becoming a social media marketing professional. So the first place to start is to not waste your time and money learning useless, ineffective or even destructive marketing tactics. Figure it out.

Social Media 99

Social Media How To Marketing Education 99

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Buffer Social

DECEMBER 6, 2017

“How did you get into marketing?” ” At Buffer, members of our marketing team are often asked this question. Kevan, our Marketing Director, was a sports reporter. we’ve teamed up with Product Hunt, who recently published their first book on careers. 7 Tips for building a career in marketing.

Skills 108

Skills Tips Marketing Project 108

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag. What’s more?

Social Media 179

Social Media Tips Hashtag UGC 179

Firebelly

OCTOBER 23, 2012

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. You’re not rocketing to the top of the search engines, landing big speaking and book deals. But for most industries, you don’t have to do much at all.

Content 182

Content Marketing Creative Commons Industry 182

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat.

Skills 125

Skills Communities Collaboration Organization 125

Convince & Convert

JUNE 4, 2024

Marketers: it’s time to elevate your presence at the data table and create a more personalized experience for your customers. You have a new book: Data-Driven Personalization. Give us a little sense about what the book is about. I’m really excited to have this book coming out at this time. Zontee: Absolutely.

Data 110

Data Feed Feedly Applications 110

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Justin currently leads social and influencer marketing for Demandbase. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Engagement 109

Engagement B2B Apple How To 109

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. Put the Fun in Funnel Consider a comic book or coloring book. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” Brainstorm some ideas and try them out.

Conversation 167

Conversation B2B Marketing GPS 167

Ignite Social Media

NOVEMBER 5, 2020

That said, for those of us who work in the world of social media marketing, finding a work-life balance can be difficult these days. Our team at Ignite Social Media shares tips that allow them to enjoy social media personally and be successful as a social media marketer. Sara, Community Manager. Aly, Community Manager.

Social Media 173

Social Media Tips Curation Feed 173

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Pixlee

APRIL 11, 2019

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. Growing a new Digitally-Focused Community.

UGC 65

UGC Content Retail Marketing 65

Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. Youtility is perhaps most effective, however, when applied to industries where there is not a lot of natural differentiation between competitors. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype.

Real Estate 141

Real Estate Marketing Foursquare Groups 141

Buffer Social

OCTOBER 31, 2022

Mine would be young adult books of the mid-2010s, while others are very into football or recreating vintage recipes. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. What are vertical networks?

Social Networking 83

Social Networking Film GPS Communities 83