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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with. Plus, these books will spark even more passion and excitement for what you do.

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Creating an Engaging Email Nurturing Campaign: Key Elements to Consider

Koka Sexton

But what goes into creating an engaging email nurturing campaign? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. The post Creating an Engaging Email Nurturing Campaign: Key Elements to Consider appeared first on Koka Sexton.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. The general public was naturally skeptical of letting strangers share their homes.

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10 Ideas for Holiday Campaigns on Social Media

Likeable

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. To illustrate that point and get your creative juices flowing, we’ve developed some thought starters for holiday campaigns (organized from least to most effort!)

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TikTok for Business: Top 10 Brands Smashing it on TikTok

Social Media Strategies Summit

million followers With a roster of global athletes on its books, Nike is better placed than most TikTok brands to extend its reach through celebrity endorsements. One recent example is the 2023 UEFA Champions League Final, where Pepsi hosts an annual pre-match “kickoff show.” 1) Nike @nike / 4.4 4) Heinz @heinz_us / 60.5K

Brands 130
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. What’s most impressive was how quickly the brand stood this campaign up. Their content is driven by data.

Travel 119
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Jason Miller on Slaying Mediocrity

Oktopost

He even teaches a course at UC Berkeley on the topic and is the author of the best-selling marketing book, “Welcome to the Funnel: How to Turn Your Content and Social Media Marketing up to Eleven”, selling 22,000 copies worldwide. Jason built the team that drove record-breaking campaign and pipeline numbers across the organization.

Microsoft 109