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The Great Content Debate: Defining What Online Engagement Really Is

Social Media Today

The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines engagement.

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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. Engagement is the lifeblood of many online communities, and yet, so many struggle to reach that ‘critical mass’ of participants. 30 Brilliant Social Media Marketing Tips From 2011. The State of Social Marketing 2011 – 2012.

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Using Social Media to Make People Feel Special

Waxing UnLyrical

A social media lesson from hibachi. Specialness and social media. As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on. It bills itself as “hibachi steakhouse and sushi.”

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Tweet After Death: How to Use Social Media to Live Forever

Waxing UnLyrical

Musicians, authors and visual artists alike all engage in such activity every day, for art is its own mouthpiece on your behalf. If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. But most art is static.

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Tweet After Death: How to Use Social Media to Live Forever [Redux]

Waxing UnLyrical

Musicians, authors and visual artists alike all engage in such activity every day, for art is its own mouthpiece on your behalf. If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. But most art is static.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.

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Debunking Five Social Media Myths

Socialized

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. Social Media Communication Is Informal.