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Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Bloggers are here to stay and the PR industry is beginning to embrace them.

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Blogger relations – you’re doing it wrong

Dave Fleet

Let’s see… Pick your audience: If this person had done any research they’ve have known from posts like this or this that I’m not a fan of spray and pray tactics or services. If you were researching and tailoring the emails to me I’d be much more open to it, but signing me up for your automatic spam?

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Why Paying Bloggers For Posts Changes The Game

Dave Fleet

Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. Sometimes that will incorporate a blogger outreach program. You shift from content creator to service provider.

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14 Bloggers Share Their Daily Blogging Routine

ProBlogger

The post 14 Bloggers Share Their Daily Blogging Routine appeared first on ProBlogger. Yesterday I shared some tips for busy bloggers on how to find time to blog based upon a lot of questions I’ve had of late on that topic. Like many bloggers, I used an editorial calendar, and such.

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How Bloggers and Brands Create Successful Partnerships (New Research)

Convince & Convert

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. We have also seen a lot of disconnects in the way marketers approach bloggers. Download the survey now.

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How-to Research for a Approaching Examination

Dave Fleet

Bloggers and little website owners which are searching for higher search engine rankings and obtaining leads from such article writing websites publish their articles alongside links with their own website getting pages.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. The timeframe. So start doing this as soon as you can. And I mean a ton.