Waxing UnLyrical

MAY 20, 2015

LinkedIn’s built-in publishing platform is a really smart place for you to do this, especially if you have a low-to-no following on your own blog. . If you already have relationships with top bloggers (see Step One), this will be easy. Pitch the blogger via email. Social shares. Sign up here to snag your spot!

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Waxing UnLyrical

OCTOBER 31, 2014

We are still working on a few things in the back-end, so for the moment, I can’t tell you exactly what the publishing schedule will be. As soon as we’ve sorted out some admin-type stuff for the guest bloggers, you will start seeing posts from them. For now, it will probably be from me.

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Waxing UnLyrical

AUGUST 22, 2011

You may not have noticed, but for the last couple of weeks, Waxing UnLyrical has not been publishing over the weekend. For me, it’s not so much “quantity&# as “quality and consistency,&# because all said and done, there is comfort in consistency, both from the publisher’s point of view as well as that of the reader.

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Waxing UnLyrical

DECEMBER 14, 2015

So, for today’s round-up, I’m giving a shout-out to our guest bloggers – regular, as well as one-time. 6 Rules of Thumb for Successful Brand Publishing. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. How to Develop Meaningful PR Measurement.

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Waxing UnLyrical

APRIL 9, 2013

I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. I think that bloggers who exercise that level of discipline about their content are rare. Erin taught me the value of boundaries.

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Waxing UnLyrical

APRIL 17, 2011

But that’s what you get for Gini Dietrich and her guest bloggers writing such smart posts that had me go, “Dammit, why didn’t I write that first?!&#. Why: this post published while I was traveling. PostRank Connect and analytics for bloggers , by Gini (yikes, this is getting old). – blog.

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Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours. By publishing on their site, you’re introducing yourself to a new audience, and by inviting them to your site, you’re offering your readers a new perspective and voice.

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Waxing UnLyrical

APRIL 6, 2011

But what was most baffling was that this was published in PR Daily. I’d already commented on the original, commented on a reply to my comment, and commented on a rebuttal post that Chuck Hemann published on his own blog (read it, it’s terrific). If Ragan publishes it, fabulous. If not, I’ll just publish it here.

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Waxing UnLyrical

JUNE 7, 2012

I am so grateful to all my guest bloggers for keeping WUL going – but this is my blog. He could see how stressed I was getting, and suggested dropping one publishing day, specifically, Mondays. So how would it be if we just didn’t publish on Mondays? I was talking to Richard Bagnall about this not too long ago.

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Waxing UnLyrical

MARCH 9, 2015

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%. Based in the Washington, D.C.,

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Waxing UnLyrical

MARCH 2, 2011

The debate is: a) whether or not a PR professional should ever write such an email to a reporter or blogger (if there are questions about the decision, a phone call ALWAYS works better), and. And TechCrunch should never have published it. I’m sure Timothy, Leena, and Robin are all very nice people. My reaction? What do you think?

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Waxing UnLyrical

MARCH 4, 2011

If you publish a blog, there are three things I want to tell you today. “Most of our bloggers see big increases in total pageviews, time on page, and overall visits within four weeks of Livefyre being installed.&#. I strongly suggest you check it out, particularly if you publish a WordPress blog. Short version.

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Waxing UnLyrical

OCTOBER 1, 2016

Well, the last time we published a post on WUL, Labor Day was around the corner. I for one, am so happy to be here, talking to you again, shining the Social PR Spotlight on some really stellar PR pros, and showcasing guest bloggers from around the world. A funny thing happened on the way to Labor Day. I’ve missed you.

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Waxing UnLyrical

JULY 25, 2016

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Please share in the comments below.

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Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. What has been your favorite IWD campaign over the years? Please share in the comments below.

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Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. What has been your favorite IWD campaign over the years? Please share in the comments below.

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Waxing UnLyrical

NOVEMBER 4, 2010

Five easy steps to customizing your 404 page, assuming you’re using WordPress (you in Blogger, or something, I ain’t got nothing for you). Reminder: do not publish this! Hang on to your draft error page (you know, the one you haven’t published as a post ). Don’t you want the back story first? Happy dance!

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Waxing UnLyrical

JUNE 2, 2011

Prior to letting this person go, Shonali Burke [whom you know as the publisher of this blog] was kind enough to have a teleconference with my client and I. A: The original PR consultant pitched a strategy focusing on mom bloggers. I was asked to submit a list – to the PR pro – of media/bloggers with emails I had compiled.

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Waxing UnLyrical

JULY 31, 2015

More than that, several organizations still only want top-line media placements and “authoritative” bloggers to be the conduits for their content (regardless of whether or not it is deserved… but that’s a whole other post). There’s nothing wrong with a strong element of publicity in your plans. Big, big mistake.

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Waxing UnLyrical

FEBRUARY 28, 2011

Another interesting aspect has been watching who is collecting and publishing information. By following people on Twitter and talking directly to Maltese nationals who live and work in Libya and their relatives, bloggers like @planetmona have competed with the country’s traditional media.

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Waxing UnLyrical

MAY 2, 2014

Other things take priority over the time one spends blogging, tweaking, editing, linking… and when there is a team of bloggers to manage, that is a lot of time, even if one has help. And as I was agonizing over publishing WUL in such a hit-and-miss way recently, I realized we have something quite extraordinary here… a real community.

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Waxing UnLyrical

JANUARY 4, 2016

The WordPress Bloggers Bible. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Why: I know this makes for two posts from me in one round-up (shock and awe!), but this is so frequently cited as a reason people don’t blog. Please share in the comments below. .

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Waxing UnLyrical

NOVEMBER 17, 2010

As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. Preview before you publish. And my guest bloggers, both frequent and infrequent. Read All About It!

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Waxing UnLyrical

MAY 9, 2016

C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. ” The Link Humans case study.

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Waxing UnLyrical

JULY 27, 2015

Why: “Building relationships with influencers today, whether it’s with bloggers, Twitter personalities, passionate consumers, or any of your stakeholders, is no different. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. ” 4. Based in the Washington, D.C.,

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Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. And my guest bloggers, both frequent and infrequent. Who’s in customer service? I’m not a customer service “professional.&# Read All About It!

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Waxing UnLyrical

JULY 11, 2011

Use the easiest (and most effective) program you can find for your editing and publishing needs. Once you publish, review it and then head to your YouTube channel (or Vimeo…or both) to load that puppy. In addition to being a mom, wife and entrepreneur, Erica has become a “blogger.” It’s also natural to go over. Load and reload.

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Waxing UnLyrical

NOVEMBER 18, 2012

I am so grateful for my guest bloggers , those that are in it for the long haul, as well as those that come and go… and I am so grateful for all of you – the community that has gathered around what started out on the wing of a prayer (if that!). Image: Dave Keeshan via Flickr, CC 2.0. But the thing is… I love WUL.

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Waxing UnLyrical

APRIL 10, 2011

Two tools for bloggers , over at Spin Sucks by the erstwhile Gini Dietrich. Why: I hadn’t thought of publishing WUL on Kindle ( would you want that? ), but now I might. Today’s his 50th birthday, so please hop on over to his Facebook wall , wish him “happy birthday,&# and help him help some people who need it.

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Waxing UnLyrical

JULY 18, 2012

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. How did you start promoting and spreading the word about your food truck?

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Waxing UnLyrical

JUNE 29, 2015

Why: “Many times, bloggers stare at a blank page questioning what they will send their list because they fear they’ll never be able to connect with their subscribers,” says Ponn Sabra as she shares a list of ideas to drive your email content in the right direction. ” 4. 3 Ways To Use Your Email Signature to Market Yourself.

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Waxing UnLyrical

AUGUST 16, 2011

Yesterday, Ken Mueller published a post that he wrote and filmed (it has a video in it) from the beach … while on vacation. I’ve started taking this a step further; I line up several guest posts ahead of time, and let the guest bloggers know when their posts will be running. That’s as far as my blog goes.

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Waxing UnLyrical

APRIL 13, 2015

However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way,” says Deirdre Breakenridge as she explores five tips for “pitching success.” 5 Tips To Pitching Success – When PR Stands For “Personal” Relations .

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Waxing UnLyrical

NOVEMBER 10, 2010

Because as the media universe continues on its inexorable changes , bloggers are starting to be just as influential as mainstream media; sometimes, even more so. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines.

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Waxing UnLyrical

NOVEMBER 22, 2010

There are a ton of books being published on community and how social media plays into that. Lindy Dreyer (left) and Maddie Grant, CAE, are “A-list” association/non-profit bloggers on social media strategy, social media marketing and innovation. And my guest bloggers, both frequent and infrequent. Do share your thoughts below.

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Waxing UnLyrical

AUGUST 27, 2010

So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me. And my guest bloggers, both frequent and infrequent. To use the old saying – the ROI on these sorts of ROI efforts is not good.

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Waxing UnLyrical

AUGUST 17, 2012

Did you really try to make hay of an intern’s horrid mistake to pitch a bunch of reporters/bloggers, because their email addresses were available to you? You just read The Intern and the Executive Coach, Part II: Criminal , originally posted on Waxing UnLyrical , published by Shonali Burke. Or would you have reacted the same way?

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