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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Bloggers offer brands enhanced value through their own social media activity. The value of blogger relations is clear.

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How To Become An Ethical Blogger

Kikolani

Therefore, bloggers should be made aware of the do’s and don’ts of blogging, both, the new and seasoned ones. Fulfilling this need, I bring forth a framework of the norms of ethical blogging to inspire every blogger, especially the newbie, to help become ethical bloggers. Are you an ethical blogger?

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Just Because You Can (Publish an eBook), Doesn’t Mean You Should

Debbie Weil

The wonderful thing about the new world of publishing is that anyone can write, publish and start selling an eBook on Amazon Kindle. The unfortunate thing about the new world of publishing is that anyone can write, publish and start selling an eBook on Amazon Kindle. Write something, anything, hit the button and publish.

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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if you’ve never done it before. Each participating blogger would host a giveaway on their blog, and this always did wonders for us!

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Bloggers to Watch in 2017

ProBlogger

The blogosphere has changed so much over the past decade. I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. In that time, popular bloggers have pivoted multiple times. It doesn’t reflect the top bloggers online. Neil Fahey.

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A Nation of Bloggers: Good or Bad?

Laurel Papworth

Steve Jobs says he doesn’t want a “nation of bloggers&# rather something with “editorial oversight&#. I suspect that Koehler might also prefer editorial oversight – given that he just quit because bloggers picked up on a story that mainstream media missed. A nation of bloggers is a good thing or no?

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. “Traditional&# media is struggling.