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Self-Publishing vs. Publisher: Why You Should Do Both

Spin Sucks

He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence and Geoff Livingston and me having just published Marketing in the Round. Because a competitor is publishing a Twitter book and they want to beat them to the punch. Is Publishing Dead? If I publish this blog post by 7 a.m. A full year.

The State of the Blogosphere 2010

www.briansolis.com

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? The State of the Blogosphere 2010briansolis.com [.]

Blogosphere Trends + Improving Readability

ProBlogger

Proofread carefully before you publish. Everyone makes mistakes (mentioning typos in a post always scares me because that’s inevitably when something sneaks past you), but endeavor to make as few as possible because once you hit publish, your errors stick around on the internet. Blogosphere Trends + Improving Readability. Hello again, fellow bloggers! Last month, we talked about how to find and interpret your blog’s readability score. If you weren’t happy with what you found, don’t worry: there are plenty of ways to improve readability and we’ll look at a few today.

Just Because You Can (Publish an eBook), Doesn’t Mean You Should

Debbie Weil

The wonderful thing about the new world of publishing is that anyone can write, publish and start selling an eBook on Amazon Kindle. The unfortunate thing about the new world of publishing is that anyone can write, publish and start selling an eBook on Amazon Kindle. But the fact is that in the DIY (Do It Yourself) world of nonfiction self-publishing, a successful author needs to be master of many trades: first, of course, the author needs to have a unique and provocative book idea and the writing and editing need to be excellent. Sound too harsh? Maybe.

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5 Essential Elements of a Successful Self-published Book

ProBlogger

Self-publishing is a hot trend. The most successful self published authors treat their books as if they’re working with a publisher. While it’s easier than ever to publish something to Amazon, the low barrier to entry has flooded the Kindle store with less than stellar content. Have you ever self-published a book? Content. Editing. Platform. Promotion.

11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Taking this theme a little further, I decided to branch out into the blogosphere, but using the number seven this time around was a tad too limiting. Granted, these are typically publications that have a staff of writers at their disposal, but they are like the newspapers of the blogosphere and readers have come to expect frequent updates. Want to build your blog and following?

Blogosphere Trends + A Challenge

ProBlogger

Thanks for joining me for another edition of the weekly blogosphere trends, provided by Regator.com. Consider each then choose the best one before publishing. Blogosphere Trends + A Challenge. This column is written by Kimberly Turner from Regator (a great tool that gathers and organizes the world's best blog posts) - Darren. Hi-dee-hoo, fellow bloggers! Click any trend to see posts about it.) Then share a link to your post in the comments. Let’s take a look at this week’s most popular stories…and your challenges: 1. Ground Zero Mosque. Star Wars.

Blogosphere Trends + Interview Tips

ProBlogger

As always, the weekly blogosphere trends have been provided by Regator.com. Try a brief, polite email or phone call first, detailing what you’d like to talk about, the amount of time you expect it to take, why you are interested in talking with that individual in particular, and when/where the piece will be published. Blogosphere Trends + Interview Tips. This column is written by Kimberly Turner from Regator (a great tool that gathers and organizes the world’s best blog posts) – Darren. Think again. Keep a database of people who can be interviewed or quoted on your topic.

Blogosphere Trends + Guest Posting

ProBlogger

When you pitch a post or idea, it should be something that has not been published on your blog or any other blog. Lesson: Once your post is published, your work is not finished. How NOT To Get A Guest Post Published On A Blog ”. Blogosphere Trends + Guest Posting. This column is written by Kimberly Turner from Regator (a great tool that gathers and organizes the world’s best blog posts). Darren. So it makes sense that, this week, we’ll be focusing on the art of the guest post. Keeping that in mind as you send pitches (or review incoming pitches) will take you far.

Blogosphere Trends + Humour

ProBlogger

Before you use a video in your post, like the one in this example, or hit publish on a comical (or supposedly comical) post, watch the video or read the post aloud. Blogosphere Trends + Humour. This column is written by Kimberly Turner from Regator (a great tool that gathers and organizes the world’s best blog posts). Darren. Once again, we’re taking a look at the stories bloggers have been writing about the most during the last seven days (list provided by Regator ). This week, we’ll be using posts about those hot stories to look at one of the toughest forms of writing: humour.

The Death of Blogging: Part 271

Ari Herzog

He does write, “There’s no doubt that the blogosphere remains strong, at least for now. When will part 272 be published? It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.”

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It’s Our Birthday!

Spin Sucks

Heck, there wasn’t even a consistent publishing schedule. It was published at 11:35 p.m. Today we have: 3,269 published blog posts. And we still have one of the most engaged communities in the blogosphere today. All from hanging out on this little blog that published its first post at 11:35 p.m. By Gini Dietrich. Our goal? We had no idea what we were doing.

Blogosphere Trends + Handling High Word Counts

ProBlogger

You have three options: (a) Publish it as is and risk having distractible readers (that’s almost all of them) get click happy and leave your blog (b) Break it up into a series (c) use some of the methods below to make the post more scannable and digestible. Blogosphere Trends + Handling High Word Counts. This column is written by Kimberly Turner from Regator (a great tool that gathers and organizes the world’s best blog posts). Darren. I’m often asked about the “ideal length” for a blog post. There is no room for filler. Impossible? Not at all. We’re going to focus on option (c).

Eight Common Blogging Mistakes

Spin Sucks

There are content “farms” whose sole job is to move throughout the blogosphere and scrape (or steal) content they then publish on their own sites/blogs. This also creates a link that tells people where the content was first published, which makes the duplicate content OK in the eyes of Google. Disaster. And figure it out we did! Komen PR Disaster.”

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5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy

Waxing UnLyrical

Here is a good example of GIF usage: You’ve been waiting with anticipation and its finally here…welcoming my new blog into the #blogosphere pic.twitter.com/j0oA8T0l0h. With the right idea and visual resource, you can dramatically improve every social media and blog post that you publish. Guest Post by Jessica Davis. What do you feel when you see the visual on this post?

Restraint of Tongue and Pen

Geoff Livingston

That meditative pause before you press publish can make or break you. Every time I’ve published posts in the form of rants, call-outs or thinly veiled commentary, I’ve regretted it. Why publish this particular post? Save it for someone else’s corner of the blogosphere. Image by onedsm. They also represented incomplete thought processes.

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

Recently I was chatting with long time BBF, Paul Chaney , about the changes in social media from the days when we began in what was then called The Blogosphere. Paul wondered if search on Twitter or Instagram could be a good business tool. He kindly offered to share his views and research on Diva Marketing. How could I say no to such a generous offer? Hope you enjoy Paul's post.

What’s More Important? The Steak Or The Sizzle?

Jason Yormark

As of this writing, Jon claims to have received over 1,700 subscribers, 1,000 Twitter followers and 600 likes/comments on Facebook prior to even writing a single post and only publishing his movie style trailer promoting his upcoming blog launch. You can check out the trailer here. Now I’m totally on board with this idea. Pretty good numbers if you ask me. Bottom line? Social Media

What’s More Important? The Steak Or The Sizzle?

Jason Yormark

As of this writing, Jon claims to have received over 1,700 subscribers, 1,000 Twitter followers and 600 likes/comments on Facebook prior to even writing a single post and only publishing his movie style trailer promoting his upcoming blog launch. You can check out the trailer here. Now I’m totally on board with this idea. Pretty good numbers if you ask me. Bottom line? Social Media

Take the Easy Route. Everyone Is Doing It.

Spin Sucks

This past weekend, Danny Brown , Geoff Livingston , and I had an email conversation about the sameness of the blogosphere. Yet some of the best writing around was being published, since the attention span didn’t have to be geared towards 140-characters or compete with a thousand social networks. Tools such as Storify quickly aggregates content, without having to create it. And paper.li

5 Marketing Myths

Geoff Livingston

Myths and misconceptions are abound in the marketing blogosphere. Write a great blog post and publish it with no visual media assets at all. Publish a great photo (which takes as much time to shoot and produce, by the way), video or infographic without words. Sometimes I can’t help but think that we have a pseudo religion about the way the industry is. Disappointing.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

But as the blogosphere continues to expand (as noted by Diana Adams below), it becomes more difficult to stand out and be heard above the noise. For more on this topic, see also Eight Factors to Consider When Launching a Business Blog previously published here.). How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Guidance for New Bloggers.

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How To Become An Ethical Blogger

Kikolani

The Blogosphere is a common ground where bloggers from different cultures, nations, and religions meet. a) If you are publishing any information in part or full from any other site, you should credit it within your post in words or/and with a backlink to the source. Always publish and promote what upholds the spirit of blogging and maintains the credibility of the blogosphere.

Remain Teachable

Geoff Livingston

I had an agency of 8, not 800, yet I walked around the blogosphere like I mattered. It’s also one of the reasons I look forward to self-publishing. Image by Dustin Holmes. There’s nothing worse than someone who knows it all. Yet, now more than ever we surround ourselves with paper experts, factions of wisdom , and pundits of the micro topic. Remaining teachable.

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Marketing Beyond The Blog Buzz

Diva Marketing Blog

In 2004, I stepped into the blogosphere with Diva Marketing and soon after began developing workshops for the American Marketing Association on a national and local chapter level. Easy to maintain, update & publish website. Plus 1 Bonus : If you do nothing else – read blogs & monitor the blogosphere. Of course I was honored by their requests.

8 Deep Questions to Define Your Blogging Strategy

Writtent Blog

An equally dangerous mistake is to start publishing without knowing exactly what we’re doing… The technical aspect of blogging is certainly important to your success. There’s really no right answer to this questions, though many experts recommend against publishing as a faceless, nameless corporation. How saturated is the blogosphere in your industry?

What Every Business Blogger Can Learn from SaaStr

Spin Sucks

My world of PR in the last decade largely revolved around the blogosphere. When I was running a PR agency, we quickly discovered the fastest way to get our clients into Forbes was to have them write a thoughtful contributed article that gets published. The results were published articles that really didn’t say much of anything. By Aly Saxe. I follow many great blogs. Every.

IBM Social Computing Guidelines

Buzz Marketing for Technology

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. In 2005, the company made a strategic decision to embrace the blogosphere and to encourage IBMers to participate. Be mindful that what you publish will be public for a long time—protect your privacy. Skip to main content.

A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

Epiphany #3 : Don’t go for the “Kim Kardashians” of the blogosphere. No one was publishing lists of up-and-comers. As many of you know, I’m working with influencer marketing platform, The Shelf. The article below is not mine but is probably one of the best guest posts I’ve ever received here. This article is authored by Lauren Jung, co-founder of The Shelf. Yes, I know.

The Importance of Guest Blogging

Ari Herzog

Want to discover a whole new dimension to yourself and the way you write/publish content? Some bloggers that I met on the blogosphere have a fantastic and unique style, and it’s often through guest posts that I find their blogs. If you do, you can link to your content (where relevant and within reason) that you have written on your own blog and around the blogosphere.

What ComScore Data Tells Us About Google+

Geoff Livingston

While perceived to be dominant in this corner of the blogosphere, they represent just one small part of the Google+ community. Per the advisory, published here and on Danny Brown’s blog , businesses should experiment informally. comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. based. Update on Google+ for Business.

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

The blogosphere and social media networks would go nuts with rumors and buzz about new products. The iPad was going to save publishing and advertising. It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But these are few and far between; exceptions as opposed to the rule. Apple. Apple doesn’t play on Facebook or Twitter.

PIN’s: The Future of Private Link Building

Viper Chill

This isn’t some “SEO is Dead” article you see go viral in the SEO blogosphere every six months, but a genuine prediction based on how Google search results have evolved over the last few years. ” If you follow the SEO blogosphere, you’ll undoubtedly know who he is. It’s certainly not going to end up on the homepage of Inbound.org. ” Why?

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Get and Keep Readers

Geoff Livingston

I can’t wait to publish the, “If I was CEO, my office would have no chairs” post! The blogosphere is dominated by an established leadership of individuals and media companies that own a majority of the market. Remaining open to change and evolution is essential for long term survival in the blogosphere. We live in an attention economy. You serve them.

The Death of Blogging: Part 271

Ari Herzog

He does write, “There’s no doubt that the blogosphere remains strong, at least for now. When will part 272 be published? It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.”

Google Reader Alternatives: 3 Web Based RSS Readers to Manage Your Subscriptions

Kikolani

At the bottom, you can also see results from the blogosphere. They seem to have a lot of great features, including the ability to save stories and even publish your favorites quickly to your own Blurblog. If you follow my writing, you probably know how much I love Google Reader. As you can imagine, this stopped me in my tracks. That’s right. 242 subscriptions to be exact.

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5 Ways to Produce Content Readers Will Love

Kikolani

Publish Pillar Articles and Informational Resources. In the blogosphere, this means that you sometimes have to open up your blog to other voices in order to foster discussion among the blogging community. This is a guest post by Lauren Bailey. These are great resources, of course, and work well to help us do what we do best. Host Interviews, Forums, Panels, and Guest Posts. Blogging

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35 Great Social Media Infographics

Pamorama

Breakdown of the Blogosphere 31. Blogging is one-to-many — it's about publishing syndicated material that's meant for audience consumption, vs. talking on a cell phone or text messaging. link] Michael Schulz So, why didn't you publish my first comment? As you probably know, infographics are visual representations of information, data, or knowledge. Anyone?

Getting Started With Vlogging

Waxing UnLyrical

Are there some tips out in the blogosphere that can be shared in order to make your foray into vlogging a more enjoyable, productive experience? Use the easiest (and most effective) program you can find for your editing and publishing needs. Once you publish, review it and then head to your YouTube channel (or Vimeo…or both) to load that puppy. Guest post by Erica Allison.