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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Just Because You Can (Publish an eBook), Doesn’t Mean You Should

Debbie Weil

The wonderful thing about the new world of publishing is that anyone can write, publish and start selling an eBook on Amazon Kindle. The unfortunate thing about the new world of publishing is that anyone can write, publish and start selling an eBook on Amazon Kindle. Write something, anything, hit the button and publish.

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Marketing Beyond The Blog Buzz

Diva Marketing Blog

In 2004, I stepped into the blogosphere with Diva Marketing and soon after began developing workshops for the American Marketing Association on a national and local chapter level. Easy to maintain, update & publish website. Blogs must be integrated into your marketing strategy to be effective: goals, objectives.

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6 Places Your Customers Find You Online

Small Business Mavericks

Your Blog – Add a blog to your website and update it every day, or as often as you can publish valuable content. Social Media – Social media websites present a unique opportunity for online marketers. Put your brand into the blogosphere and start attracting new clients to your business. Get started right now.

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. In fact, a blog is just a tool for publishing and conversing online. A blog is no longer used to merely publish blog type content. Quick advice: combine web publishing and other media to reach your audience.

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5 Essential Elements of a Successful Self-published Book

ProBlogger

Self-publishing is a hot trend. The most successful self published authors treat their books as if they’re working with a publisher. The most successful self published authors treat their books as if they’re working with a publisher. This guest post is by Srinivas Rao of BlogcastFM. The best advice.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. Bloggers and content marketers want traffic. Publishers want eyeballs.