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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Bloggers offer brands enhanced value through their own social media activity. The value of blogger relations is clear.

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The Great Content Debate: Defining What Online Engagement Really Is

Social Media Today

The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines engagement.

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6 Places Your Customers Find You Online

Small Business Mavericks

Your Blog – Add a blog to your website and update it every day, or as often as you can publish valuable content. Social MediaSocial media websites present a unique opportunity for online marketers. Put your brand into the blogosphere and start attracting new clients to your business.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

“Traditional&# media is struggling. Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer.

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The Death of Blogging: Part 271

Ari Herzog

He does write, “There’s no doubt that the blogosphere remains strong, at least for now. When will part 272 be published? Ari Herzog is currently seeking a full time position in social media. I grant the Daily News editor that the news is not all grim. Connect on LinkedIn today.

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

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The Death of Blogging: Part 271

Ari Herzog

He does write, “There’s no doubt that the blogosphere remains strong, at least for now. When will part 272 be published? Ari Herzog is currently seeking a full time position in social media. I grant the Daily News editor that the news is not all grim. Connect on LinkedIn today.

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