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Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Bloggers are here to stay and the PR industry is beginning to embrace them.

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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Bloggers offer brands enhanced value through their own social media activity. The value of blogger relations is clear.

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I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

Buffer Social

I faced this problem when I became a travel blogger and content creator.  Building a brand as a travel blogger hasn’t been easy, especially at the beginning when it seemed like everyone was creating travel content, but instead of letting fear deter me from this path, I saw an opportunity.  

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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.

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Why Paying Bloggers For Posts Changes The Game

Dave Fleet

Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. Sometimes that will incorporate a blogger outreach program. You shift from content creator to service provider.

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site.

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