Webbiquity SMM

SEPTEMBER 21, 2010

Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. It’s a win-win-win: the company gets increased exposure; potential buyers get a one-stop site where they can read all independent views of the product; and the bloggers writing about it get traffic.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

MARCH 30, 2012

Identify the key influencers in your market. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. Combing these measures provides at least a rough guide to the relative influence of various sources.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

MAY 24, 2016

The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology. But the biggest trend (both in terms of input from influential B2B bloggers and recent research) is the shift from focusing on quantity to quality in B2B content marketing.

B2B 105

B2B Trends Social Media Marketing 105

Webbiquity SMM

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Is the Press Release Dead?

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

OCTOBER 20, 2010

Now virtually every blogger and business user on Twitter tweets their own content, and there’s absolutely nothing wrong with that—it’s one of the strengths of the platform. Conversely, those who interact and add value grow their networks, influence and trust over time. Do they ask questions? Answer them? Share this on Bebo.

Twitter 190

Twitter Technorati StumbleUpon Digg 190

Webbiquity SMM

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. She is an expert blogger for AT&T Networking Exchange on social media. Cheryl is a syndicated blogger.

Twitter 187

Twitter Airlines Syndication Blogger 187

Webbiquity SMM

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.” Here are six keys to make it successful with influencer marketing.

Influencer 206

Influencer Marketing Blogger B2B 206

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

NOVEMBER 12, 2012

One element that none of the above concepts address, but is addressed in WPO, is that third-party content (from customers, journalists, bloggers or other influencers) has value in influencing the buyer’s decision-making process, even when it doesn’t lead directly to a lead or sale.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Develop relationships with influencers. Get ideas for product development. Facilitate offline connections (e.g.,

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

NOVEMBER 8, 2011

Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. Competitive and share-of-voice analysis and reporting.

Vocus 185

Vocus Radian6 Tools comScore 185

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. The only caveat is that this may whet your appetite for the full version (see below). Social Mention. Several pricing options are available, most under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

AUGUST 23, 2011

Every blogger wants more traffic. For example, links from other blogs may provide only modest direct traffic, but they influence search engines and other social media sources, as well as increasing direct traffic. How to get it? So where does blog traffic come from, and how does this change over time? Post frequency matters.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

FEBRUARY 2, 2015

Whoever is responsible for your social media marketing strategy and message should be responsive to customers by replying to comments on Facebook, tweeting to customers on Twitter, thanking followers for Retweets, and proactively engaging with others, including influencers. Gary Dek is a professional blogger, writer and SEO expert.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

SEPTEMBER 9, 2013

So if your prospective buyers are relying less on search but more on social media, or established industry news sources, or on expert “influencers,” or even on advertising, WPO is about making sure your brand is visible in all of those places. • WPO is about helping, not manipulating.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JULY 22, 2014

Is blogger outreach still an effective PR strategy? Guides to Influencer and Blogger Outreach. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. GroupHigh.com – The “Blogger Outreach” Multi-Tool by Justice Mitchell. Are they still important for SEO?

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

FEBRUARY 28, 2011

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap (..)

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

NOVEMBER 5, 2012

“48% of consumers are led to make a purchase through a combination of search and social media influences.” “48% of consumers are led to make a purchase through a combination of search and social media influences.” Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target.

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. Social Media Tools. Social Media Policies and Regulation.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. More than 80% of U.S.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

DECEMBER 9, 2014

Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Reddit is the 30 th busiest website in the world, attracting a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year.

Reddit 188

Reddit Marketing Curation How To 188

Webbiquity SMM

FEBRUARY 21, 2012

Build a network of influencers. There are several ways to find the key influencers in any industry. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls. If you’ve got the budget, search for influencers using a social media monitoring or PR management tool.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

MARCH 25, 2015

Industry influencers? ” Survey of 1000+ Bloggers: How to Be in the Top 5% by Orbit Media Studios. Andy Crestodina reports on findings from the Department of Blogger Labor Survey , which asked 11 questions of more than 1,000 bloggers. Among the results: 37% of bloggers spend, on average, 1-2 hours writing each post.

Survey 100

Survey Blogger Influencer Engineering 100

Webbiquity SMM

MARCH 26, 2012

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term. Likelihood to Click by The Daily Numbers.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

MARCH 15, 2016

There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. 45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. Stratabeat ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. Customer Experience: Surprisingly, only three bloggers had this on their list of 2018 trends.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 6, 2015

How can PR pros use social media tools to identify and connect with key influencers? And lest you think online brand newsrooms appeal only to traditional journalists, they are also being accessed by bloggers, tweeters, customers, potential investors, anyone who is interested in your company.”

Press Release 100

Press Release Tips SEO Influencer 100

Webbiquity SMM

MARCH 29, 2016

Hosting or participating in Twitter chats is another effective way for marketers and other subject matter experts to expand their industry following and influence on Twitter. It’s ideal for sharing pithy observations, news, event-related information, and links to content that’s interesting and relevant to your followers.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

DECEMBER 13, 2010

Other Industry Influencers: bloggers and other social media influencers don’t have the same motivations as journalists and shouldn’t be approached the same way (a point that an awful lot of PR firms have yet to figure out, judging by most of the pitches I see).

Social Media 189

Social Media Press Release Marketing Technorati 189

Webbiquity SMM

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She’s a self-described fashionista and blogger.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 20, 2015

Just one caveat to add here: newer groups may not have a lot of interaction (yet) but offer the opportunity to “get in on the ground floor” as a key influencer in the group. Getting recognized as a top influencer on LinkedIn can have a dramatic effect on your brand. It might go viral”).

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

MARCH 31, 2015

And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” 93% of Bloggers Are Clueless About These Crucial Blog Post Ingredients by Post Planner. The Five Types of Guest Bloggers (Funny Graphic) by SteamFeed.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

JANUARY 3, 2011

You must consistently create relevant compelling content,&# Martine Hunter presents seven tactics for re-engaging with a neglected blog, including refreshing old blog posts, turning news releases into blog articles, and enlisting guest bloggers to lighten the workload. articles, and enlisting guest bloggers to lighten the workload.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., He also advises, “many brands will supplement their blogging with Blogger Relations, YouTube videos, Twitter, Facebook, etc…the content created for one outlet, e.g., a YouTube video, ought to be promoted across any other frequently-used channels.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

OCTOBER 23, 2012

If you get your paid campaign in front of influencers, they’ll spread your messages for you — and bring them to many more people than you originally targeted.” ” For the slightly less ambitious or technical, try Blogger LinkUp. ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. .”

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

AUGUST 28, 2012

Five Types of Social Media Influencers by Intelegia. Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. ” Don’t be one of those brands.

Social Media 207

Social Media Tips Tumblr Wikipedia 207