Waxing UnLyrical

AUGUST 26, 2013

The 7 Habits of Highly Ineffective Bloggers. Why: Sté Kerwer of Dukeo outlines some common mistakes that bloggers make that can keep them from growing. The New Rules Of Content Marketing. Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. Now it’s your turn!

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Wikipedia Consultant Flickr Compete 181

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SEPTEMBER 16, 2013

5 Traffic Generation Tips Every Blogger Should Try. 5 Metrics Every B2B Marketer Should Track. Eric Wittlake shares which data are essential for long-term marketing success. Twitter Facebook Google+ LinkedIn Monday Roundup: Take the Lead. The hidden leadership skill you can ignite today.

Consultant 186

Consultant Flickr Metrics Skills 186

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OCTOBER 12, 2012

Most people could give two hoots about the latest app (though they do care about the iPhone 5), they don’t know who Chris Brogan is, and mostly they think bloggers are pompous asses. Most bloggers blog too much. Developing skills in areas such as video editing and content marketing is a huge asset. Why is this?

Social Media 252

Social Media Conference Flickr Discount 252

Waxing UnLyrical

MARCH 25, 2013

They do something I always say is more important than marketing. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day? Every business has such relationships. Great product.

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Travel Price Consultant B2B 254

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MARCH 9, 2015

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day. Let’s hear it for the ladies! Image: Al Jazerra English via Flickr, CC 2.0.

Case Study 100

Case Study Consultant Campaign Flickr 100

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SEPTEMBER 18, 2013

Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series.

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Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

JUNE 7, 2018

Recently, I came across a blog post by a fellow named John Maeda in which he showcased the wide variety of Google image results one finds when searching for “design thinking.” This blogger was simply musing about the variance he encountered in depictions of a model he likely figured all his readers understood. Just not our basics.

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Content Consultant Study Blogger 160

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FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

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B2B Communities Facebook How To 230

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MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day. ” 3.

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Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day. ” 3.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

APRIL 15, 2015

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience.

Communities 100

Communities Travel Metadata Content management systems 100

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MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™.

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Case Study Study Training Collaboration 100

Waxing UnLyrical

JANUARY 30, 2013

And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships. It integrates completely with Gmail (or Google Apps). Just as you can share Google documents, etc.,

Small Business 271

Small Business System Template Templates 271

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JULY 27, 2015

Love It Or Hate It: Influencer Marketing Works. If You Want Your Content Marketing to be Great, Ask Influencers to Participate. Why: “Building relationships with influencers today, whether it’s with bloggers, Twitter personalities, passionate consumers, or any of your stakeholders, is no different. Check out these posts.

Influencer 100

Influencer Consultant Curation Conference 100

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JUNE 29, 2015

General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. Finding Inspiration for Your Email Marketing. 3 Ways To Use Your Email Signature to Market Yourself. Twitter Facebook Google+ LinkedIn Monday Roundup: Email Content. Here are some ideas.

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Content Newsletter Hubspot Consultant 100

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JANUARY 3, 2013

A large part of marketing is about gathering and analyzing information. Author information Vincent Clarke Inbound Marketing Analyst at USB Memory Direct Hailing from sunny south Florida, Vincent H. Clarke is an inbound marketing analyst and blogger for USB Memory Direct, a leader in the custom flash drives industry.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

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DECEMBER 14, 2015

So, for today’s round-up, I’m giving a shout-out to our guest bloggers – regular, as well as one-time. Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz.

Consultant 0

Consultant Publishing Metrics Video 0

Waxing UnLyrical

NOVEMBER 4, 2015

Google recently announced that the number of searches on mobile eclipsed desktop. And D S Simon’s 2015 Media Influencers Report found that 75% of producers, online editors and bloggers will use video on their sites. Twitter Facebook Google+ LinkedIn What’s On the New Multimedia Cart? Video to go.

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Committee Film Mobile Flickr 100

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JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

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CSR Survey Consultant Loyalty 258

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MARCH 14, 2014

PR and Marketing folk don’t sleep. my clients might not care so much about it, but a blogger or influencer I’m pitching might). Twitter Facebook Google+ LinkedIn Three Things Email Subject Lines Must Do. ’ “ I learned a great deal from this exercise. Specifically: 1. Based in the Washington, D.C.,

Exercises 192

Exercises Consultant Blogger LinkedIn 192

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JULY 18, 2012

And what I love most about his answers is that he boils down business, marketing, social media and public relations into one simple concept: reviving the customer experience. So we also started some soft openings and invited exclusive writers and bloggers and this helped us build a relationship with them and we took it from there.

Industry 235

Industry Skills Blogger Travel 235

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JUNE 13, 2012

Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc. Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. But everything I just described? Not the formula.

Fashion 248

Fashion Aggregator Journal Startup 248

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JANUARY 12, 2015

In this guest post for Mark Schaefer ‘s {grow}, super-blogger Jason Falls recounts his experience. Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Twitter Facebook Google+ LinkedIn Monday Roundup: New Beginnings.

Consultant 100

Consultant Flickr Communities Blogger 100

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APRIL 24, 2015

A7: Google Alerts, @Mention, & @Talkwalker to track news about my customers/community members. A7: It’s the easy answer, but Google Analytics on your site or blog can show you the “Behavior Flow” of visitors. Twitter Facebook Google+ LinkedIn Tips on Measuring Community [April #measurePR Recap].

Communities 100

Communities Tips Metrics Community building 100

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AUGUST 25, 2010

Now they’re offering a direct sync with Google (beta) if you’re a premium user (read, give them money, currently just under US $60 a year). I am, which means I can keep my contacts current in both places, which will be useful should I ever stop using Google Contacts. I don’t. Regardless, thanks for visiting!

Plaxo 251

Plaxo Products Tools Class 251

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NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And my guest bloggers, both frequent and infrequent. So here you go.

Class 241

Class Tumblr Template Templates 241

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SEPTEMBER 25, 2010

Google, Skype, Twitter, Facebook, Amplify, are the here and now. calendars – Google Blog Search [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? And my guest bloggers, both frequent and infrequent. Thanks for visiting! Read All About It!

Postrank 129

Postrank Tourism RSS Blogroll 129

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NOVEMBER 10, 2010

Because as the media universe continues on its inexorable changes , bloggers are starting to be just as influential as mainstream media; sometimes, even more so. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines.

Class 226

Class Blogosphere Blogger Creative Commons 226

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MAY 1, 2013

Get media and bloggers to consider and, sometimes, write about stories they might not otherwise have considered, or even known about. Twitter Facebook Google+ LinkedIn We Make Our Own Fairy Dust. Business Marketing Shonali Burke Women''s Issues ann bevans business development fairy dust international workers day may day sales'

Consultant 236

Consultant Course Issues Flickr 236

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NOVEMBER 17, 2010

It’s the Google generation’s way of thinking. As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. And my guest bloggers, both frequent and infrequent.

Class 215

Class WordPress Creative Commons Postrank 215

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FEBRUARY 6, 2011

Whats more, I just added new fruitful blog names in my Google Reader. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? And my guest bloggers, both frequent and infrequent. Thanks a lot! :) Cheers, Petya [link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 144

Class Postrank Tourism Survey 144

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DECEMBER 5, 2010

Google can’t save us from ourselves , from SpeakerBox’s The Sounding Board. Bleak (another metal blogger). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? And my guest bloggers, both frequent and infrequent. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 202

Class WordPress Postrank Comments 202

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AUGUST 7, 2015

So when you’d research bloggers for outreach, that was a huge factor. As in ‘does this bring me business, does it mean that the audience I want to reach considers me a thought leader,’ or ‘does it reach the goals I want to reach vis a vis [sic] my overall content marketing strategy?’

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

DECEMBER 21, 2010

As of now, I have Amplify set up to auto-post to Twitter, Facebook (I can sync it to either my personal or business page, or both) Google Buzz and Delicious. There are several other options, such as Flickr, Tumblr, WordPress, Blogger, etc… even Ping.fm. You can set up your own blog. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Networking 270

Social Networking Class Comments Conversation 270

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JANUARY 13, 2011

With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. My favorite thing to do in the morning is check Google Analytics to see where our site visitors are coming from. And my guest bloggers, both frequent and infrequent.

Project 170

Project How To Class Posterous 170

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DECEMBER 16, 2010

Google remembers and Facebooks privacy settings are alleged at best, so I edit myself. The Random Me blog post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 16, 2010 at 2:11 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Social Media 224

Social Media Class Creative Commons Flickr 224

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FEBRUARY 8, 2011

I have viewed some lists for a client of Tweeters to see who are the local industry players instead of having to Google. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? And my guest bloggers, both frequent and infrequent. So there is value in being listed.

List 161

List Class How To Comments 161