PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. person that I “had&# to come to a Blogger Preview because it was the first one in Australia. When I pointed out I had been invited to them for a number of years now, she was shocked and insisted that this was new -  Bloggers Only. Well, woop de doo … From Fashionista : Exclusive Blogger Preview! Not all bloggers are created equal. MORE >>

But the big “secret” event is today and bloggers, far and wide, have been invited to attend. Blogger Relations. Sometimes blogger relations is a sore subject here. As a blogger and a communications professional, it’s pretty frustrating to see how my peers use blogger relations. But, if you follow the formula Apple has created for blogger relations, you won’t fail. It doesn’t have to be a big event and you don’t have to spend a lot of money. Build some interest and excitement by teasing your bloggers. MORE >>

An essential part of social media management is blogger outreach. It might sound obvious but make sure that the bloggers you contact are actually relevant for your message. If you’re not sure whether something will fit, it’s probably sensible to err on the side of caution and not bother (most bloggers will probably hate emails that start “I know you never write about X, but I’ve got this product…”). And where do you find relevant bloggers? Get to know your bloggers and build relationships. Don’t just send a blogger a press release and hope for the best. MORE >>

A couple of months ago  Vocus hosted a really interesting event. They took the videos that were created during their conference (where I spoke along with the likes of  Valeria Maltoni , Adam Singer , David Meerman Scott , and Ann Handley ) and they created an online event where they replayed the videos and had the speakers on-hand for Q&A afterwards. Going through the list of questions, there were a lot around finding the right bloggers to pitch for your product or service. Finding the Right Bloggers. Blogger Outreach. Cision (paid). Burrelles (paid). MORE >>

With the MMA Forum (London, October 4-5)– the premiere mobile marketing knowledge and networking event organized by the Mobile Marketing Association (MMA) — just three weeks away, MobileGroove brings industry authorities and pundits together to debate the hot trends and topics moving up the global brands agenda. Grab a pew at the MMA Tweetchat (September 20) and follow the edgy and informative exchange with Paul Berney, MMA CMO, and Tomi Ahonen , independent consultant, influential blogger and seven-time best-selling author. Events Featured Mobile Marketing MORE >>