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How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. So how should you write a press release today?

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). And links are a critical part of rising in the search engine rankings. But, so are many of our prospects.). ” Why?

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Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. Enduring Questions on Press Releases and SEO.

SEO 197
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa.

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5 Reasons to Use Press Releases to Promote Your Blog

ProBlogger

Creating content on a blog is just one aspect of being a productive blogger—you’ve written the content, but now what? Companies, businesses, and individual blog owners try out many tactics, but few consider using a press release as a promotional tactic for their blog. Why a press release? Quality links.

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Good Writing Remains a Core PR Skill

Proactive Report

A statement in the first point absolutely floored me: While a press release does not necessarily need to be well-written. … What could possibly lead anyone to the conclusion that a press release doesn’t have to be well-written? The purpose of a press release has changed; that I am the first to acknowledge.

Skills 111
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5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

SocMed Sean

This week we welcome guest blogger Robert Everett. The second aspect of the optimization is optimizing the app for the search engine results. These reviews and rankings are one of the more important criteria that search engines use to identify positions in search results.