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How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Instead of PR content becoming a natural part of a brand’s online message, press releases became a tool in the SEO arsenal.

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians. So, hey! Do me a favour? Really? hic* Win.

Canadian government spikes the press release

Sherrilynne Starkie

The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. 76design, part of the Thornley Fallis Group, had a hand in developing Canada’s first-ever social media news release almost seven years ago, so this ‘new’ approach is long overdue. Canadian government kicks traditional press releases to the curb.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. The headline may be a bit harsh—drafted and used properly (which they too frequently aren’t), press releases can still serve a valuable role—but Daniel Burstein does make some excellent points here. ‘Loser.

Paywall for News.com and Online Community Social Media

Laurel Papworth

The usual suspects were there – bloggers and twitterers I see around from time to time – and a handful of new faces. No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) Why invite Bloggers to a News.com Press briefing? Their own staff?

8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. Waking up at 7:30 a.m.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. Do not send press releases. The project. And I’m really glad I did. The objectives. And I mean a ton.

Blogger Outreach is Media Relations

blog.journalistics.com

Journalistics Home About Subscribe Blogger Outreach vs. Media Relations by Jeremy Porter on September 30, 2010 I’ve seen a lot of buzz for blogger outreach lately. Is blogger outreach really a new service offering? I don’t think so. Don’t pitch bloggers that don’t write about your type of news. Blogger outreach should be a daily task for you.

How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. I run a website for parents written by kids called RadicalParenting.com, and when we first started, we had 2 unique visitors: me and my mom. For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. Here is the list I use.

How to Reach Out to Bloggers

www.chrisbrogan.com

Home About Speaking Newsletters Contact Best Of Work With Me How to Reach Out to Bloggers January 7, 2010 View Comments New here? Are you hoping to connect with bloggers and get the word out about your product or service? Do Your Homework All bloggers aren’t the same. Bloggers can be fickle and often work to the beat of their own drum. I get dozens of pitches a day.

Social Media Clout: Klout them up – don’t you know who I am?

Laurel Papworth

Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. Called the Press or Media list. Online Communities social media social networks blogger relations Klout score social media influencejust came up with a new term. And Overladies. Klout ).

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Lisa Peyton highlights three examples of successful Google+ brand pages such as the NASA page , where “The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters. This tip from guest blogger Mark Traphagen (again) is almost too good to share. So what makes Google+ special? Google+ Guides and Tips. You can!

Facebook & India

The Marketing Blog

Home About In the Media New Job Opening Startup Life: Diary of a First Generation Entrepreneur April 18, 2010.3:47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup. The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world’s second most populous country – India. Some pointers YOY Growth – No. growth in India.

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Instagram for photos, YouTube for videos, Twitter for Press, LinkedIn for Employer Branding. Students: please note the social media press release lectures  covers examples. Community management is moving people through from Visitor to Lead to Customer to Engaged Customer through a series of Call to Actions. Without this, there is no re-engagement back to the community.

Long-Tail Blogger Outreach Campaign Nuts & Bolts

cabraham.com

Chris Abraham Social Media PR & Blogging Expert home About Me My Blog Resume Abraham Harrison LLC Blogroll Chris Abraham Bio Contact Info Freemasonry German Language Email Form Ideas Login RSS Home Long-Tail Blogger Outreach Campaign Nuts & Bolts Submitted by admin on Tue, 06/29/2010 - 22:26. We identify bloggers who may have a smaller audience but are authenticand have readers who value their opinions. But oftentimes we start with our long-tailblogger outreach , reaching out to upwards of 2,000 bloggers at a time. Originally posted on Agencyside.net ,part 2 of 3.

The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. All three of these influential bloggers together provided us about 15% of our pageviews and 8% registrations. The press release and its coverage gave us the most calls from recruiters. This is a guest post from Mukund Mohan. This was an avalanche. Like this post? Marketing

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement. Today, I turn 30. Enjoy! Social Media: Measurement and ROI.

MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012

Blue Focus Marketing

The rapid rise of so many talented, innovative industry bloggers is a prime example of the importance of building strong, informed communities in the digital bazaar we all find ourselves in today. We are proud to be a part of this community, and are excited for what the future might bring! To read our Press Release Click Here > Blue Focus Marketing Press Release.

Changing Trends in Social Media Can Influence Your Business Model (part I)

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. Take a quick look at the promotional elements that you used previously: - Press Release. Social Media business model community development executive nabanita roy promotional elements transparency trends web 2.0No, not anymore.

Good Writing Remains a Core PR Skill

Proactive Report

statement in the first point absolutely floored me: While a press release does not necessarily need to be well-written. … What could possibly lead anyone to the conclusion that a press release doesn’t have to be well-written? The purpose of a press release has changed; that I am the first  to acknowledge.  I started telling PR people that back in 2005. 

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail

SocialFish

good promotion strategy should include; social media, email marketing, and traditional press & PR. Engaging with a personal network and building a community will ensure that there are campaign ambassadors ready to not only spread the word, but also be the first to donate. Lack of Press Relationships. Build relationships with bloggers/journalists through social media.

The Continuing Evolution of the Indian PR Landscape

Waxing UnLyrical

For example, a press event is not restricted to just calling reporters on the ground. Just this past month,  #GoogleHouse was a fascinating press event where updates about Google’s new product/features were unveiled. Their customers are online and, in order to connect with them, it is essential that they have a social presence to connect and engage with their target community.

MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012

Blue Focus Marketing

The rapid rise of so many talented, innovative industry bloggers is a prime example of the importance of building strong, informed communities in the digital bazaar we all find ourselves in today. We are proud to be a part of this community, and are excited for what the future might bring! To read our Press Release Click Here > Blue Focus Marketing Press Release.

Singapore Social Media Workshop for PR and Online Media: September 2011

Laurel Papworth

If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! Workshop B: Social Media Monitoring Tools and a Social Media Press Room. learn how to build a social media newsroom for social media press releases (using free tools)  instead of sending out PDFs to journalists and bloggers. Understand how to measure the effectiveness of your press releases in Twitter and the blogosphere and social media marketing. Done that?

How to Get Started with Instagram Marketing

Pamorama

Decide on a visual theme to represent your brand Use your products to tell a story that will interest your audience Ensure that your photos provide value to your followers Here are the latest Instagram profile image dimensions: Find your audience by researching and listening Hashtags are the lifeblood of the Instagram community. Your goal should be 2-3 new photos per week.

Monday Roundup: SEO Tips

Waxing UnLyrical

Enduring Questions on Press Releases and SEO. Why: Do press releases have search value?  Frank Strong tackles this question and provides tips to get the best search results from your press releases. 2.  How My Guinea Pigs Became Famous Guest Bloggers. Why:  Ian Cleary  provides some great tips that make SEO a snap for bloggers of all skill levels. 5. 

10 Strategies of Push-Pull Marketing for Your Online Business

Idaconcpts

Press releases. Use online press releases (also known as social media press releases) to include useful links to your products in your press releases. If you can get quoted as an expert in your industry by credible bloggers and journalists then you can raise awareness of your online business. Push and Pull Marketing. Your blog. Do both.

Changing Trends in Social Media Can Influence Your Business Model (part II)

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. Personalized statements can help you to connect in a better way than official press releases following the social networking trends. Community building- The impact of group communication. Communication outshines campaining.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. email marketing. They’re doing a lot.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Don’t make me gag by posting press release after press release on your blog. Press releases are for journalists, blogs are for people. 

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

The Four Social Strategies Applied to Facebook

Geoff Livingston

From a community management standpoint, participation is simple: Talk with other people on Facebook. There are so many ways to provide content within a Facebook community, from extremely popular photos (tag away) and videos to notes and applications. This means don’t post your press releases, rather post information people will find worthwhile.

3 Ways to Use Google to Be Better at PR

Convince & Convert

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? Simply doing a Google search for “ submit press release ” or “ submit news ” can bring up an amazing number of opportunities.

How to Apply Social to Communications

SocialFish

You’re more than a contact on a press release–you’re a leader and a shaper. You may already be concentrating on blogger relations. It might even be your own private online community. And post news, not press releases. Your Your social media audience will not read a press release. Do you work in the Communications Department? This is how.

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Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Laurel manages massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. More About Laurel.

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney, Australian Film and TV School, Metro Film School  and she has been managing virtual communities since 1989. AdAge named in the Top 150 Media Bloggers, and she is on Google’s Plus Recommended List. Computer Based Session: Build a social media press room with socmed press releases, blog and social objects. .

Where Are Our Fundamentals?

Waxing UnLyrical

while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. You will start to communicate more efficiently and swiftly with media, bloggers, and your community. Press releases. will be the first to tell you (again, I’m a millennial) that the traditional press release is virtually dead.