An essential part of social media management is blogger outreach. It might sound obvious but make sure that the bloggers you contact are actually relevant for your message. If you’re not sure whether something will fit, it’s probably sensible to err on the side of caution and not bother (most bloggers will probably hate emails that start “I know you never write about X, but I’ve got this product…”). And where do you find relevant bloggers? Get to know your bloggers and build relationships. Don’t just send a blogger a press release and hope for the best. MORE >>

Johnson How to (NOT) Pitch a Blogger July 22, 2010 Liz Pope, Media and Research Manager When I first started learning about social media and “pitching” bloggers, the words that stayed with me the longest were from a colleague who, when asked how to pitch a blogger , responded, “You don’t.” You should never “pitch” a blogger, it’s like “walking into their living room uninvited. You should never “pitch” a blogger. Engaging with bloggers, or anyone else in the social media realm, is about having a two-way conversation. NEVER blind copy bloggers on emails. MORE >>

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. Mashable). MORE >>

Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Six Steps to Running a Successful Blogger Outreach by Monica O’Brien April 14, 2010 43 voices share yours! Share 33 saves But… but… blogger outreach doesn’t work anymore , right? The landscape for social media and blogging is constantly changing, and due to the popularity of blogger outreach tactics, most bloggers have received a mass email or press release that was completely off topic. thanks. MORE >>

One of them was by Gini Dietrich and looked at how the PR industry is letting itself down when it comes to blogger outreach programs. Today, I want to share an example of a great blogger outreach program – perhaps one of the best I’ve seen. Knowing the Blogger. Alexandra was reaching out to bloggers about the upcoming Greg Verdino book, microMARKETING: Get Big Results by Acting and Thinking Small. We’re also taking this approach to avoid having several bloggers reviewing the book in a general way all at once. Why is it so good? Read on. Simple. MORE >>