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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Find directories ( alltop.com , technorati ). Utilize Social Media.

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How PR and Social Media Can Work Together

Webbiquity SMM

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?)

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The Ultimate Social Media Information Destination: Social Media Informer Launches

Webbiquity SMM

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

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I’m Giving My Content To Social Media Informer For Free And Here’s Why It’s A Good Idea

Jason Yormark

The same reason 40+ other bloggers are doing the same on websites like Social Media Today and in this case Social Media Informer. I just have a tiny little place on the web comparatively to most successful bloggers, and the reality is, what harm is there in getting my content in front of a new audience?

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!

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Five Social Media Predictions for 2010

Socialized

Here are my five social media predictions for 2010. Location-Based Applications Will Dissolve Into General Social Networks. Before we can say the enterprise social software market is mature, enterprise brands must become as generic and pervasive as PowerPoint. Augmented Reality Applications Will Start to Go Mainstream.