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Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Bloggers are here to stay and the PR industry is beginning to embrace them.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.

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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

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Thinking About Disabling Blog Comments

Ari Herzog

I remember when commenting was a feature at the bottom of every newspaper and media website article. Initially, anyone could add a comment without a profile. That led to vulgarity and incivility, which in turn began moderation with publishers employing a mix of robot algorithms and human checkers. I like email too.

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I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

Buffer Social

I faced this problem when I became a travel blogger and content creator.  Building a brand as a travel blogger hasn’t been easy, especially at the beginning when it seemed like everyone was creating travel content, but instead of letting fear deter me from this path, I saw an opportunity.  

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4 Ways Brands Can Use Instagram’s Pinned Comments

Later

Hello Instagram pinned comments, goodbye trolls. Aimed at tackling negative or offensive interactions on the platform, Instagram’s pinned comments feature helps you moderate posts and combat misinformation or bullying. Here are 4 strategic ways you can use Instagram pinned comments for your business: Table of Contents: .

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site.

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