Bloggers’ roundtables have been around for a while. Here, then: The what, why, and how of a bloggers’ roundtable. What is a bloggers’ roundtable ? Instead of standing at a podium, the speakers sit by a speakerphone, while the audience—the bloggers—dial into a conference line. When is a bloggers’ roundtable useful ? After  compiling a media list of pertinent bloggers , send each one an invitation to this “exciting new program.” If you sense a blogger is especially receptive, ask if there are others whom he’d recommend you invite. MORE >>

While a post might start the conversation, the comments take it in a whole new direction altogether, and makes a post better for it. As well as blog comments offering the opportunity to read the views of these smart people, they also allow us to check out more of their writing, thanks to plugins like CommentLuv. I’ve discovered some really great bloggers through comments left on this blog, and I’d like to share 12 of them with you today. fairly new blogger, Craig writes about social media and business, but from a more human angle. Judy Dunn. Marya. MORE >>

Creating highly targeted, personalized pitches is more important than how “engaged” you are with influencers when conducting blogger outreach. Any knowledgeable social media professional you speak to will tell you that it’s important to engage with influencers (bloggers, tweeters, etc.) 2)     Is building relationships really a practical and timely blogger outreach strategy? What if the journalists and bloggers that you want to reach have no idea who you are? The effort to retweet, comment, and engage with bloggers takes a lot of time. MORE >>

Old content is especially helpful when one sees lots of comments, tweets, and other social sharing metrics reflecting the value of whatever is written. 90 is the number of comments about blog lurking , illustrating why you choose not to comment. 75 is the number of comments about the value of writing negatively , which according to Jeannie Chan, speaks volumes about what you think. 140 is the number of comments about my Foursquare account deletion , proof that you want to know where and what I eat. Why Do You Subscribe to Blog Comments? Media comments MORE >>

Are all bloggers also community managers? Because this post began as a comments-section Q&A, we’ll continue it in the same vein: What Is Community Management? Are Bloggers Community Managers? Some bloggers are (whether they know it or not) community managers; others are new media journalists, content curators, or simply diarists. Your goals for your blog include “community growth” goals, such as, “By the end of the year, 50 percent of my comments will come from people who leave at least two comments per week.”. So What’s a Blogger to Do? MORE >>