Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. TikTok continues to gain traction even as concerns grow about it being Chinese spyware. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings.

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Advertising Social Media Strategy Authentication 238

WebInKnow

SEPTEMBER 5, 2023

With the popularity of social networks like Facebook, LinkedIn, Instagram, and TikTok as well as the rapid rise of chatbots accessing Generative AI Models, the once humble blog has rising in importance (once again) as a marketing strategy.

Social Networking 103

Social Networking LinkedIn Instagram Strategy 103

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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B2B Influencer Platform SMS 306

Keyhole.co

JANUARY 6, 2022

One must be living under a rock if they’re unaware of what TikTok is. China made an app called Douyin that year and named the international version of that app TikTok in 2017. Much of TikTok’s audiences followed musical.ly at that time, so China decided to merge it into TikTok in 2018. Now, with over 2.6

Marketing 52

Marketing Hashtag Trends Influencer 52

Pixlee

FEBRUARY 11, 2020

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. With over 500 million MAU (monthly active users) , TikTok has a highly engaged user-base. Others are more intentional with their presence on TikTok with ads that are oriented around generating website traffic.

Strategy 66

Strategy Brands Marketing Authentication 66

Pixlee

MARCH 3, 2020

As 2020 gets us warmed up for a new decade of social media fun, TikTok is causing a growing buzz of popularity. As of February this year, TikTok is estimated to have more than one billion users. TikTok might seem like an obvious win, but rushing in to use a new platform is one of the biggest mistakes that brands and businesses make.

Marketing 54

Marketing Influencer Authentication Hashtag 54

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

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B2B Social Media Marketing Influencer 225

Webbiquity SMM

APRIL 4, 2023

Exploration / escape: drives engagement with TikTok (used by 34% of US adults), WhatsApp (21%), and Pinterest (18%). Similarly, TikTok is strongly associated with exploration, but can be a means for bragging. Alpha-Diver is market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 220

Social Media Reddit LinkedIn Research 220

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. And for good reason – TikTok offers some compelling statistics that marketers are noticing: TikTok is one of the hottest social media platforms at the moment, with more than 800 million active users worldwide despite being launched in 2016.

Influencer 66

Influencer Campaign Marketing Case Study 66

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. TikTok was launched globally just five years ago, in the fall of 2017.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Ignite Social Media

OCTOBER 30, 2023

The social media landscape is constantly evolving, and no platform exemplifies this more than TikTok. As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. They also allow brands to incorporate their visual identity into the ad experience.

Features 91

Features Brands Real Estate Hashtag 91

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

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Statistics Influencer Strategy Marketing 128

Jon Loomer

NOVEMBER 6, 2022

I’m doing this not just for me but for the introverted marketers whom I share these struggles with. Oh… And please follow me on TikTok (if you can). It didn’t mean my blog would die. As recently as mid-September, I was mocking TikTok. I began experimenting with TikTok ads. TIKTOK: It starts here.

Video 186

Video Instagram Meme Facebook 186

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

Video 200

Video Marketing ROI Buy 200

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 231

Video Trends Marketing Mobile 231

Social Media Strategies Summit

JULY 19, 2023

TikTok rose from the ashes of the Musical.ly And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily. And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily. 1) Nike @nike / 4.4 So what’s it doing right? 4) Heinz @heinz_us / 60.5K

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Brands Energy Sports Fashion 130

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. Harvard College. Do you prefer coffee or tea?

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Education Examples Content Nielsen 163

Hootsuite

SEPTEMBER 25, 2023

Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

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Industry Engagement HootSuite Analytics 125

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 288

Influencer Brands Policies Privacy 288

Social Media Strategies Summit

APRIL 8, 2021

But you’d be wrong because lurking in the seventh spot is TikTok. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. If Instagram Stories were a straight copy of Snapchat , Instagram Reels is an effort to replicate TikTok.

Instagram 234

Instagram Brands Real Estate Remix 234

Ignite Social Media

NOVEMBER 17, 2021

But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. TikTok Goes Mainstream. This trend has been underway for more than a year, but 2022 will be the year that people realize that TikTok has moved well beyond young people doing dance moves.

Social Media 208

Social Media API Reputation Compete 208

Ignite Social Media

APRIL 8, 2022

TikTok even encourages it. Besides seeking permission, it’s advisable to embed posts on your blog or website. Can Brands Use the TikTok Music Everyone is Using? All the music available in the TikTok Sound library is legal to use in your posts because it’s licensed. Photo by Giammarco on Unsplash.

Fair Use 215

Fair Use Social Media Meme Public Domain 215

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. Your blog was an important part of your personal brand; 15. But we know we’re not the only ones.

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Flash Mob Social Media Marketing Meme 157

Social Media Strategies Summit

JUNE 24, 2022

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same. Think marketing for government agencies has to be deadly serious? What Are Instagram Reels?

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Examples Instagram Brands Transportation 166

Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business 84

Small Business Journal How To Tumblr 84

Ignite Social Media

MARCH 4, 2024

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. However, the impact on brands involved in influencer marketing varies widely. Related Posts 32 Signs You Might Be a Social Media Marketing O.G. Sign up below.

Trends 96

Trends Brands Fashion Influencer 96

Ignite Social Media

JULY 15, 2022

It’s no secret that the emergence of TikTok has changed the traditional social channel landscape regarding entertainment. According to eMarketer , US TikTok Adult users spend an average of 38 minutes/day on the platform. of TikTok users are inspired to purchase when they use the app, but only 15.0% Photo from eMarketer.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Community blogging sites. Should you focus on photos?

Types 145

Types Social Media Microblogging Overview 145

Later

MAY 26, 2021

Popular TikTok users, creators, and brands all have one thing in common: that coveted blue checkmark. And while you might think TikTok verification is simply a status symbol, it’s so much more. But how does TikTok dole out those blue ticks? With over two billion global downloads , TikTok’s marketing potential is huge.

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Badge How To Applications Instagram 107

Keyhole.co

MARCH 8, 2022

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? International audience.

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Engagement Hashtag Influencer Trends 119

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? This blog post wouldn’t be very helpful if we left it at that though, would it? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok? Can I provide value to my audience on TikTok?

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Questions Banking Insurance HootSuite 104

Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

How To 143

How To Hashtag Trends Analytics 143

Keyhole.co

JULY 27, 2023

After Twitter rebranded itself to X on Sunday, TikTok released a full-fledged blog introducing its latest text-only post feature. This was a wildcard entry into the text-heavy world, considering TikTok’s bread & butter is short-form video. Or will TikTok integrate comments into text posts to form threads of their own?

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Features Twitter Privacy Hashtag 52

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. All you need is a smartphone and a good idea.

Video 112

Video HootSuite How To UGC 112

Buffer Social

JULY 24, 2023

Ever scrolled through TikTok and wondered why certain videos gain meteoric popularity while others, seemingly of equal quality, barely get a glance? It's in the mysterious underpinnings of the TikTok algorithm. That is all thanks to TikTok’s powerful recommendation algorithm. But how does this curation work?

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How To Film Collaboration Hashtag 75

Ignite Social Media

AUGUST 9, 2021

Read our blog post, here. TikTok vs. Reels. While most people consider this Instagram’s attempt to become competitive with TikTok, the two platforms do have a handful of differences. As you can see below, Instagram Reels is close to joining the top 5 list of platforms to use for influencer marketing.

Instagram 172

Instagram Overview Fashion Newsletter 172

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. So how do we keep up with the latest TikTok trends? If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. What is a TikTok trend? A TikTok trend can be a sound, hashtag, dance or challenge.

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Trends HootSuite Fashion Video 142