Janet Fouts

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Linkedin Launches Blogs for Members

Janet Fouts

In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. The best part about the Influencer blogs is the ability to share their insight with your social networks and the conversations generated on LinkedIn and other platforms.

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Do you syndicate your blog?

Janet Fouts

Recently the topic of syndicating content came up in conversation. You see, lots of bloggers have their blog posts syndicated on other sites that aggregate content, and sometimes we write posts specific to a site just to get our names in front of more readers who frequent that particular web site. Really it boils down to three things.

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Are you using old skool strategies with new media tools?

Janet Fouts

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I blog about it. I recently had an issue with a purchase at Whole Foods market. I tell my friends about it. Ellen Langer Ph.D.

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Community management and content creation

Janet Fouts

Some are great conversation wranglers, s**t-disturbers even. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Many have a passion for the topic of conversation central to the brand they manage.

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Have we got our head in the clouds about the value of online community?

Janet Fouts

I had a very interesting conversation with a Facebook application developer today. Do you see really engaged conversations or simply reactions to a post from the brand or other members? Twitter is like having a conversation while running a marathon. That’s generally the depth of the conversation. Look to Twitter.

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What’s the right balance of personal and professional in social media?

Janet Fouts

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. “I love the new look on the blog, and the post about peanut butter made me laugh!&#

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Making Google+ Worth Your Time

Janet Fouts

This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. They expect to sign up and immediately be inundated with vibrant, intelligent conversation! Commenting on another user’s post gets you into the conversation. Comment and share some more.

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