10 Things That Expose Good Sites to Google Panda
NOVEMBER 20, 2014
Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. Here’s an example of site that was hit by Panda 4.0
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Create and source user-generated content fast with simultaneous collaboration.
How to Create Content for Your Site that Your Readers Will Love
Techipedia: Tamar Weinberg
JULY 10, 2012
With the changes that Google is making, content – quality content – is more important than ever. But you shouldn’t want better content just for the sake of Google. Don’t forget that customers, potential customers, media, and potential business partners are all visiting your web site. Content has become an important part of online marketing. Like this post?
How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
AUGUST 30, 2016
With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The helpful content promotion checklist infographic below from CleverClicks is an excellent guide.
Four Content Distribution Strategies
MARCH 12, 2015
You spend hours writing, rewriting, editing, and perfecting your content brainchild. Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Now you must put your content distribution strategy into action. What types of articles perform best on this site?
6 cool curation sites you may not have heard of
OCTOBER 21, 2013
So my new thing is curated news sites. This was sparked by the death of Google Reader, which depressed me so much that I stopped reading blogs altogether for a while. (By By the way – I am currently using Feedly, but only reluctantly, and I’ve discovered I was tired of reading what I was reading, so culled it down to around 30 blogs. Anyway. ” Read more.
Plan Your Content Using a Marketing Funnel
NOVEMBER 18, 2014
By Gini Dietrich Do you plan your content? This doesn’t mean that the content will become robotic. Rather, I’ll follow a series all the way through—or write long form content to really dig into a topic. I’ll also pursue content hubs , which we require of our clients, but don’t practice ourselves. It’s an easy way to plan your content.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Fresh content. Flexibility. Ownership. Leads.
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.
Content Calendar for Content Marketing
PWB Marketing Blog
OCTOBER 29, 2014
Metrics for content marketing, are key to understanding campaign performance! General analytic data including time on the site and the number of new visitors. With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. Analytics Marketing content calendar content management
Good Content vs. Bad Content
APRIL 2, 2012
I spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. I understand his intentions, and that he probably wasn’t condoning crap content. This is the mentality that is creating our global content pollution problem.
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
I was going through some old posts to do exactly those things for you today (and repurpose some content because, well, summer doldrums) and found this gem. Increase Blog Traffic. Following is a list of 12 things to increase blog traffic and beat the summer doldrums. Write longer form content. Use owned images for content. Participate in Q&A sites.
5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy
NOVEMBER 16, 2016
Social media and blogs require a certain frequency of posting to remain “viable” and effective. Fortunately for us, there are reliable visual resources to curate content from. This is a guide on where to find visual content resources and how best to use them. Most people appreciate the credit and may even help you promote the content featuring their visuals.
Should You Move Your Blogging Site To HTTPS?
NOVEMBER 21, 2016
You’ve no doubt seen the subject of HTTPS in the media recently – the importance of applying it to your blogging website in order to preserve your Google rankings has been widely reported. Without it, all the information sent to a site — login details, information on forms and even passwords — can be stolen at some point between the user and the server. Video.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. I’ll say it again: Repurpose content. Are list posts part of your blog strategy?
WordPress vs Drupal: Which CMS is Right for Your Site?
DECEMBER 7, 2015
Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. Even more interesting, Drupal is preferred by sites that have high traffic numbers. However, 60 million sites run WordPress making it by far the most popular free CMS package. Sort of.
How to Find the Right Content Distribution
NOVEMBER 6, 2014
By Gini Dietrich One of the things my team and I are working diligently on is finding new ways to distribute content and engage new audiences. For instance, it’s quite lovely that PR Daily syndicates our content, but every time I see someone tweet something we’ve written from there, instead of here, I go a little bit more mental. Not so much. I get it.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. The more your content is shared and recommended, the more you build trust and thought leadership. Marketers use content marketing for: Brand awareness (79%). Your blog.
How to Make Your WordPress Site Google AMP Compatible
FEBRUARY 23, 2016
That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile. Google will be encouraged to show your site more often in the mobile search results. So, how do you make your WordPress site compatible? Here’s how to make your WordPress Site Google AMP compatible.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.
How to Create High-Quality Content
FEBRUARY 12, 2015
If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help. Does your site have content that is similar? Has the content been edited?
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
By Gini Dietrich Last year, I received an alert on a blog post I’d written here that was picked up by PR Daily. The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily.
7 Ways to Find Epic Blog Writers for Your Site
OCTOBER 11, 2013
It’s not a secret anymore that creating quality content is a priority for any business willing to grow their blog and get more customers. Recent research shows that 61 % of clients are more likely to order products and services from companies that create custom content. Start building your content team first! Find great blog writers in your Comments section.
10 Ways to Get More People to Read Your Content
DECEMBER 20, 2014
You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). Make your posts shareable Merely posting content doesn’t make it shareable.
3 Ways to Improve Your Site’s User Retention
Convince & Convert
FEBRUARY 12, 2016
User Generated Content. User generated content is one of the most exciting things to hit content marketing since its inception. Because content marketers always have to be on top of the latest and greatest ways to deliver fresh content, stories, and insights, the job can be tiring to say the least. Interactive Content. Sites such as EW use Spot.IM’s
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content? Vision.
Blog Topics: How to optimize content for topics versus keywords
JUNE 6, 2016
Did you know that the average length of content in the top 10 search results is over 2,000 words? Longer content is typically more valuable content. If you were creating content about tickets prices in sports stadiums you wouldn’t create an article for ticket prices in the upper stands, tickets prices in the seated areas, corporate tickets etc. Blogging and SEO
120 Marketing Tactics for Blogs
OCTOBER 5, 2013
Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Each type of movie content has its place in the overall scheme. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content.
Four Content Discovery Tools to Engage
MARCH 9, 2015
Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Often one of the first steps to create an awesome blog, mind-blowing video, or insanely useful infographic is to know what topic to tackle.
How to Use Infographics to Bring Traffic to Your Site
JULY 30, 2013
In order for your blog or website to stay alive and well, you need traffic. When your site is too complicated, visitors don’t stick around for long. Other than it being a way to simplify concepts and ideas for your readers, there are several other reasons to use infographics on your site. Readers are drawn to your site. You can be a more useful site.
Successful Team Involvement in Content Creation
NOVEMBER 16, 2015
If you are in charge of content marketing for your organization, continued quality content creation can often seem like a daunting task. You might face a few scenarios: You solely are responsible for content creation—whether that be blog content, longer form content, promotional content, gated content, newsletter content….the Messaging.
Measuring Your Content Marketing Success [Infographic]
JANUARY 18, 2014
Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success. How do you measure content marketing? Amount and age of pertinent original content.
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? ” Go back to English 101, and make sure you have a thesis for your content. Is my content useful? Is my content error-free? I love checklists.
Reducing Cognitive Load: The Best UX Design for Your Community Site
JULY 20, 2016
This excellent post is by Molly Talbert and originally appeared on the Higher Logic blog. And you definitely don’t want this to happen to your community members when they use your site. Good UX makes a site easier and more intuitive to use. Now ask yourself which aspects of those sites you can adopt. Content Strategy Debunking the Hype Industry InsiderDe-clutter.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Guest Blogging.
What Happens After People Get To Your Site
AUGUST 3, 2016
And as an experienced, SEO content-marketing strategist, publicist and author of three published books, she helps business owners boost sales, awareness and credibility. What Happens When People Click to Your Site? Get your content marketing strategy plan in place. You worked hard to get new site visitors. 3 Things You Need to Do to Prepare Your Site for New Visitors.
Eight Common Blogging Mistakes
AUGUST 9, 2012
We created an editorial calendar and everyone was responsible for blogging, from the interns on up through me. Our goal was to blog about the silly things people do to hurt the perception of the PR industry and perpetuate the “spin doctor” image. So I’ve created a list of eight things to consider while you’re blogging. Disaster. And figure it out we did!
25 Principles Mobile Site Design- Delight User & Drive Conversion
NOVEMBER 8, 2016
From ThinkWithGoogle about Mobile Site Design. But what makes a good mobile site? To answer this question, Google partnered with AnswerLab to research how a range of users interacted with a diverse group of mobile sites. From this research, Google established 25 principles of mobile site design to help companies build mobile sites that delight customers and drive conversions.
12 (of the) Best Content Marketing Infographics of 2013
DECEMBER 16, 2013
Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? Infographics About Content Marketing. Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Pam is a content marketing rockstar.