Seven Ways to Repurpose Your PR Content
MARCH 1, 2017
Your PR content holds undiscovered treasures that will help you better connect with your audience. Repurposing your content not only ensures it will live longer, but it will increase the traffic to your website, and make you more creative in the process. Corina Manea has seven ways to repurpose your PR content.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Create and source user-generated content fast with simultaneous collaboration.
Build Your PR Content Strategy with This Targeted Toolbox
FEBRUARY 8, 2017
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop! Communication Content 30-day communications challenge akoonu bit.ly
Five Tips to Help You Create Shareable Content
SEPTEMBER 27, 2016
The most powerful force to encourage people to share content is emotional engagement. Veronica Hunt shares five tips to help you produce shareable content. The post Five Tips to Help You Create Shareable Content appeared first on Spin Sucks.
How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
AUGUST 30, 2016
With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The helpful content promotion checklist infographic below from CleverClicks is an excellent guide.
Four Ways to Keep Content Fresh
JULY 29, 2015
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? Keep Content Fresh. Even though I didn’t start out as a great blogger (which I am reminded of every blog anniversary, when I re-publish our very first blog post ), I put something on proverbial paper every day. By Gini Dietrich. And they would.
How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content
OCTOBER 24, 2016
To keep your blog growing, you add more and more content doing your best to market everything you write. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content. This could also give you some great content ideas for the future too! Windows-only).
60+ Content Curation Tools
JULY 28, 2013
This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts. Blogging Brand Branding Content Marketing Social Media Social Media Marketing Content curation Content marketing Social media marketing Pamorama has moved! Update your Reader now.
Plan Your Content Using a Marketing Funnel
NOVEMBER 18, 2014
By Gini Dietrich Do you plan your content? This doesn’t mean that the content will become robotic. Rather, I’ll follow a series all the way through—or write long form content to really dig into a topic. I’ll also pursue content hubs , which we require of our clients, but don’t practice ourselves. It’s an easy way to plan your content.
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.
Monday Roundup: Content Rules
JUNE 23, 2014
A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules. 4 Reasons Your Content Is Yawn-Worthy.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Fresh content. Flexibility. Ownership. Leads.
An Editorial Calendar Equals Lots of Content from One Idea
JANUARY 13, 2015
” In some cases, I have blog posts percolating in my head for several days, as I research and learn more. An editorial calendar is simply a schedule of content topics that ensure you always have a supply written, visual, and auditory content. But, there is a better way to plan your content, which is actually what I do at least once a month to give blog posts lots of legs.
Good Content vs. Bad Content
APRIL 2, 2012
I spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. I understand his intentions, and that he probably wasn’t condoning crap content. This is the mentality that is creating our global content pollution problem.
Content Calendar for Content Marketing
PWB Marketing Blog
OCTOBER 29, 2014
Metrics for content marketing, are key to understanding campaign performance! With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. The calendar I created for them shows the days and times content is posted. The post Content Calendar for Content Marketing appeared first on PWB Blog.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. I’ll say it again: Repurpose content. Are list posts part of your blog strategy?
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
I was going through some old posts to do exactly those things for you today (and repurpose some content because, well, summer doldrums) and found this gem. Increase Blog Traffic. Following is a list of 12 things to increase blog traffic and beat the summer doldrums. Write longer form content. Use owned images for content. by emmahardy This is a smart blog.
How to Find the Right Content Distribution
NOVEMBER 6, 2014
By Gini Dietrich One of the things my team and I are working diligently on is finding new ways to distribute content and engage new audiences. For instance, it’s quite lovely that PR Daily syndicates our content, but every time I see someone tweet something we’ve written from there, instead of here, I go a little bit more mental. Not so much. I get it.
5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy
NOVEMBER 16, 2016
Social media and blogs require a certain frequency of posting to remain “viable” and effective. Fortunately for us, there are reliable visual resources to curate content from. This is a guide on where to find visual content resources and how best to use them. Most people appreciate the credit and may even help you promote the content featuring their visuals.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. The more your content is shared and recommended, the more you build trust and thought leadership. Marketers use content marketing for: Brand awareness (79%). Your blog.
Content Marketing is More Than Just Blogging
AUGUST 23, 2012
Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. And video?
The Inseparability of Content Marketing and Social Media
MARCH 31, 2016
While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. Marcus Jensen comes with five tips to help you spread the word about your content. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks.
Six Effective Ways to Repurpose Content and Generate Traffic
JUNE 8, 2016
Instead of spending hours and hours on just one great blog post, repurpose content into numerous traffic generating pieces of content. The post Six Effective Ways to Repurpose Content and Generate Traffic appeared first on Spin Sucks. Taking the time to write long-form, well-research articles is hard. Here are some ideas.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.
How to Create High-Quality Content
FEBRUARY 12, 2015
If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help. Does your site have content that is similar? Has the content been edited? Thirty minutes.
Determine the Right Metrics for Your Content Marketing
JUNE 16, 2016
Part of the reason people claim blogging is dead is because they're not tracking effectiveness. The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar.
Top Free Content Marketing Tools for Beginners
SEPTEMBER 21, 2016
To be successful at content marketing, you need to the right tools. While some may be expensive, here is a list of top free content marketing tools that will help you make a successful start. The post Top Free Content Marketing Tools for Beginners appeared first on Spin Sucks.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! 1) Content Strategy: First, you need a content strategy, aka, A Plan!
Where Does Content Marketing Belong?
MARCH 9, 2015
By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to advertisers because, without distribution, your content goes nowhere? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? Let him create content and distribute it. million.
9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
Content marketing isn’t easy. If you do any kind of writing — blog posts, articles, ebooks, etc. 5 Content Idea Tools. It’s not uncommon to find yourself racking your brain for killer content ideas. Portent’s Content Idea Generator. Use this tool to come up with an array of titles for your next blog post or presentation. Soovle.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. It’s a new world where algorithms and humans are working hand-in-hand to produce some of the world’s best content. How Content Creation Will Change.
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
By Gini Dietrich Last year, I received an alert on a blog post I’d written here that was picked up by PR Daily. The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily.
10 Ways to Get More People to Read Your Content
DECEMBER 20, 2014
You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). Make your posts shareable Merely posting content doesn’t make it shareable.
Creating a Blog Content Plan for 2017
DECEMBER 12, 2016
Creating a blog content plan is one of the best things you can do to ensure your blog has quality content that is created efficiently with the time you have available. A common cry I hear from bloggers who don’t use a content plan is that if they planned out their content it would stifle their creativity. Where to get ideas for blog posts.
120 Marketing Tactics for Blogs
OCTOBER 5, 2013
Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content? Vision.
Blog Topics: How to optimize content for topics versus keywords
JUNE 6, 2016
Did you know that the average length of content in the top 10 search results is over 2,000 words? Longer content is typically more valuable content. If you were creating content about tickets prices in sports stadiums you wouldn’t create an article for ticket prices in the upper stands, tickets prices in the seated areas, corporate tickets etc. Blogging and SEO
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.
Get Content First Format Content Later
Convince & Convert
DECEMBER 17, 2014
Get all JayToday episodes at [link] (watch video to see amazing quilt at my Mom’s house) When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second. A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Each type of movie content has its place in the overall scheme. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content.