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Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry.

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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. They’ve put out diverse and relatable content and maintained a healthy relationship with audiences.

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What is Earned Media?

Sherrilynne Starkie

Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Let’s imagine you have a company blog.

Fashion 409
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What is This “Deinfluencing” Trend and Should Brands Care?

Ignite Social Media

Especially as conversations heat up around fashion waste, environmental impacts from overconsumption, and economic inequality. Avoiding a few pitfalls can help brands continue successful influencer campaigns amidst this shift: Partner with values-aligned influencers who balance sponsored and non-sponsored content. Sign up below.

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Top five: Women rule content marketing!

Sherrilynne Starkie

And, we see how women are leading the world of content marketing. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. Quality journalism is good for everyone especially those of us working in the media industry. The post Top five: Women rule content marketing!

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5 Instagram Content Creators That Will Inspire You

Ignite Social Media

Here we’ve curated a small list of Instagram content creators from a wide-range of industries that inspire us daily and hopefully they’ll inspire you, too! You can find loads of colorful food content on his profile that will make you re-think your boring everyday dishes. Who are your favorite Instagram content creators?

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The Top Five Up-and-Coming Fashion and Style Influencers

Pixlee

These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. With her own casual-chic style, Samantha Brown continues to grow her clientele and work with brands reflecting fashion that is fun and size-inclusive.

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