Reconsider Fashion PR
AUGUST 9, 2012
The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. To the point, the industry is doing innovative things with content, social media, blogging, and more. disagree?
Social Media Has Changed The Fashion Industry
JANUARY 17, 2011
For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. This case is with other words not only relevant for the fashion business. Tweet.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.
Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)
JULY 18, 2016
times more likely to interact with celebrity content on Instagram than on Facebook. Millennials are more likely to seek out video content than older generations. They are also more likely to follow accounts related to fashion, beauty, interior design and people they don’t know personally on Instagram than on Facebook. and U.S.—were Its findings included: Respondents were 1.3
Repurpose Content: A Test and the Results
AUGUST 5, 2015
OK, OK. I’m finished with my experiment to repurpose content. Everyone talks about repurposing content. Some people just re-share their content on the social networks, with no updates, while others give it additional legs through eBooks, Slideshare presentations, and more. The Results of the Repurpose Content Test. Four Ways to Keep Content Fresh.
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
Time. We all want more of it. So h ow can you fast-track your visual content creation so you can free time up for yourself? In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Here are 50 Shortcuts to Create Visual Content for Social Media. Websites and Blogs.
How to Keep the Creative Content Spark Alive
Convince & Convert
FEBRUARY 25, 2016
Content creation is a fun, but challenging job. We are required to bring original perspectives to the table—not the kind that stop at one or two clever tweets, but perspectives which can be fleshed out into lengthy blog posts, e-books, and white papers. If you don’t want your content to sound stale, it’s important to think outside of the box. Read Up on a Variety of Topics.
The Best Content Myth
JANUARY 5, 2016
wrote a post a couple months ago called watching the Content Marketing Trend Fade to Black that received a lot of attention, mostly positive. Some of the feedback included rebuttals (like this podcast from the Content Marketing Institute ), which have to be anticipated when you write a post like that. Many marketers believe that if they create great content, then they will succeed.
Using Visual Content to Increase Blog Engagement
SEPTEMBER 30, 2014
Visual content is your secret weapon to boosting blog engagement. The blog posts of today demand fresh, eye-catching content that can be read and shared easily, which makes videos, infographics, photos, and slideshows a perfect companion to blog posts. Visual content increases social media engagement for your blog. Sam Kusinitz / Hubspot. General
JUNE 13, 2012
Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. How much content is right for my audience? Blogging Upstream.
Content Marketing and Social Business
MARCH 16, 2014
Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? It depends on whether you can consistently create content that is of high quality, useful and shareable by the people you need to care about it. It depends on if you can clearly show your value proposition through the content you create.
The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
Convince & Convert
JANUARY 12, 2014
Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Content marketing works for them, and they know it. Some content being produced today is smart, inspirational, effective and downright fantastic. Excellence.
End Of Blogs
MARCH 14, 2013
I love my blog. love your blog. love blogs. Call me old-fashioned. Loving blogs has nothing to do with me not loving the newer stuff. love Twitter , Facebook , Google+ and other places to publish, share and connect too, but I have a soft spot for blogs. It really IS the end of blogging and old school newsreaders. " So, am I supposed to forget about this blog and just post what I'm thinking about on Google+ or Facebook or tumblr or whatever? This isn't the end of blogs. Please don't stop the blogging. Blogs are important.
10 Blogging Tips We’ve Learned from International Idioms
Convince & Convert
SEPTEMBER 21, 2015
Let’s face it: You’re not Neil Patel or Gary Vaynerchuck. I’m not saying you completely suck at blogging, but there’s always room for improvement. Here are a few obscure foreign idioms that will help you remember everything you need to improve in your blog posts —and help you start up conversation with that cute foreigner you’ve had your eye on but never really knew how to approach. With
Why Content Marketing Fails
APRIL 4, 2011
Content marketing seems to be the meme du jour. What’s most striking about this conversation remains the blind eye most bloggers have to the majority of corporate blogs, micro messages, and content initiatives that fail. The resources and “ how to produce online content argument that most online communicators discuss are accurate. It’s marketing!
How to Create People-Powered Content That Works for Your Brand
Convince & Convert
JULY 8, 2014
Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. Sound hard? It’s not. Shane Co.
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
The blogging space has grown to be a major part of online publishing with a huge following and audience. On WordPress blogs alone, over 409 million people view more than 20.4 In terms of content, the blogging space captures every imaginable content category and topic from tech to sports to fashion to food. Types of Sponsored Blog Content.
8 Deep Questions to Define Your Blogging Strategy
JANUARY 17, 2014
The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. Anyone can launch and maintain a legendary business blog, provided they have sufficient dedication and direction. Unless your industry is incredibly narrow or low-tech, there’s a very good chance your competitors are already blogging.
7 Content Marketing Poop Scoops
Convince & Convert
SEPTEMBER 25, 2013
I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. And your content can fascinate them if it speaks to their interests and desires. Have some fun with your content two , too.
How to Grow Your Blog by Interviewing Influencers
SEPTEMBER 5, 2016
Regardless of your particular industry, you likely created a blog in order to draw attention and traffic to your brand. blog is one layer in a broad spectrum of inbound marketing techniques used to build momentum for a business. At this point, you may be ambivalent about whether you really need to offer an interview on your blog. Your next interview guest in the blogging niche?
Are You Building A Culture Of Content?
Blue Focus Marketing
OCTOBER 29, 2012
Harnessing The Power Of Content To Engage Your Customers. The most common buzzword on the lips of marketers right now is content marketing. Content marketing is the art of communicating with customers and the target audience without selling,” according to Sonja Jefferson and Sharon Tanton in their book Valuable Content Marketing. Content Distribution.
Write Like a Pro: 5 Techniques Top Bloggers Use to Write Successful Blog Posts
Convince & Convert
JANUARY 6, 2015
In all my years of experience working in the content creation space, I’ve received plenty of requests from bloggers, marketers, and even digital marketing agencies to craft amazing articles. Only a minority of them turned out to be successful blog posts. There are a number of blogs who use font sizes so tiny that you’ll need a magnifying glass to read it. Image via Backlinko.
57 Notable and Unique Content Marketing Ideas
FEBRUARY 20, 2014
The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. You need to consistently come up with more content marketing ideas to publish even more engaging content. Top Blogs.
How To Promote Your Blog With Content That Will Grow Your Traffic, Links, and Shares
NOVEMBER 11, 2014
Starting a blog is easy. Step-by-step tutorials to creating a blog and one-click CMS installations have ballooned the number of online blogs to over 200 million. But creating a blog isn’t the part you should worry about. Unique and creative content can be hard to develop, especially when you are writing for a wide demographic. Intersperse your content with both.
77 Blogging Stats to Improve Your Blogging Strategy
JULY 6, 2016
Still not sure whether your business should be out there blogging? Check out this list of blogging stats we curated for you. Blogging & Lead Generation. 1. Businesses using blogs are known to generate 67% more leads. 92% of bloggers who posted multiple times on a daily basis were successful in acquiring a customer via their blog. Blogging & Sales.
Content Week: how to consistently come up with great post ideas for your blog.
FEBRUARY 2, 2014
Content. Some of us have ideas coming out our ears with not enough hours in the day to turn them all into posts, and some of us have times where we’re scratching around the bottom of the barrel trying to come up with useful, interesting, engaging content on our blogs day after day, year after year. So content – where can we look for inspiration? Your own content.
Why Brands Need Image Recognition to Understand Visual Content – The Experts’ View
MARCH 15, 2016
With the rise of visually driven platforms such as Instagram, Pinterest and Snapchat ( over 600 million pictures uploaded each day just for the latter), visual content has never been as important as it is today. Using and reacting to these types of user-generated content are an increasingly important part of any marketing and PR strategy. Very smart indeed.”.
PB145: Is Your Obsession With Creating New Content Hurting Your Blog?
AUGUST 11, 2016
Is Your Blog Being Hurt by Your Obsession to Create New Content? Blogging Groove Update: Facebook group will remain live. Great speakers like Brian Fanzo (live streaming), Nathan Chan (growing your email list), Natalie Sisson (Sales Funnels), Nicole Avery (starting a blog), Emilie Wapnick (building community on your blog) and many more including me (3 sessions this year).
How to Future Proof Your Website or Blog
NOVEMBER 2, 2012
Your SEO is only one part of your website, and every aspect of your site or blog is potentially vulnerable to changes made by Google but also in technology in general. If you run a blog or a website then you work in the tech industry, and that’s an industry that is notoriously fast moving. Fashion. Content. Believe it or not, your content can date you. Devices.
Four Benefits of Charitable Content Strategies
APRIL 16, 2012
That is why, as a marketing consultant, I always recommend fitting in a good cause when creating a content strategy. I’m not talking about greenwashing , faking, or engaging in spammy or unethical behavior. I’m talking about using your business for good where it makes sense; taking ownership of your organization’s “corporate responsibility.” Brand Loyalty.
Why Minimalism and My Blog Lack Copyright
SEPTEMBER 3, 2016
In the fashion industry, there is trademark protection but no copyright protection. With that mindset, my blog has no copyright. My privacy statement since 2011 is explicit: “All words, images, video, and other content on this blog are uncopyrightable except where specified as the property of someone else.” Please sign up to receive blog posts by email.
5 Tips for Great Content Curation
APRIL 29, 2012
Tips for Great Content Curation. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content. Be Part of the Content Ecosystem. Be part of the content ecosystem, not just a re-packager of it.
LOOKK: Community That Connects Designers With Consumers
OCTOBER 5, 2011
So why should the fashion industry be left behind? We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs. Tips to Managing Both Your Content and Community. Tweet Social media is used in different industries in different ways. What is LOOKK? How does it work?
Top Tips for Creating Quality Evergreen Content
MAY 31, 2016
If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. But what does it take to write really compelling evergreen blog content? While you can’t necessarily predict how your blog posts will be received, you can write with the following food for thought in mind. Evergreen Content: A Definition. General Writing Conten
How Engaging Pinterest Content Can Triple Your Website Referral Traffic
Convince & Convert
JULY 2, 2015
From recipes to workouts, interior design, fashion and more, there seems to be an endless trove of content opportunities on Pinterest for companies to showcase their offerings. The question is, with so much content on Pinterest, how are leading companies standing out? Curate a Mix of Brand, Influencer, and Partnership Content. Read on! Focus on Pins That Add Value.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs.
4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers
SEPTEMBER 10, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. New influencers There is a difference.
Why Fresh Blog Content is Now 35% More Important
DECEMBER 5, 2011
Taste, of course, being the positive effects good SEO brings to our blogs. One of the gazillion factors that makes up SEO, and one we’re going to explore today, is content freshness. Whether it’s a Twitter feed, Facebook integration, reader comments, or just a good old-fashioned constant stream of new articles, these days there’s a good chance even a website dedicated to your grandma’s cats is dynamically updated with some form of fresh content. Measuring the impact of content freshness on our blogs. Keeping your blog fresh.
Five Social Media Trends for 2016
DECEMBER 30, 2015
Fact 3: According to Content Marketing Institute , only 29 percent of B2B businesses use Instagram as a content distribution platform. For example, if you’re a fashion retailer, you shouldn’t just post clothes taken in the studios. Long-form content. If blogging plays a huge role in your content marketing, then listen up. By Aaron Lee.
5 Ways Bloggers and Content Creators Could Use Anchor
MARCH 1, 2016
Last week I noticed a number of people that I followed on Twitter had started using a new way of creating and sharing content using the Anchor App. Listen to this little clip he recorded on Anchor on how he plans to use it to test ideas before developing them into longer form content. 2. Reader Generated Content. An Alternative to Comments on Your Blog. Mini Podcast.