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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Shares also say more about whether your content is resonating with your audience than likes (try putting your posts through Rachel Karten’s shareability test ). Which reminds us: never buy followers. Trust us. )

Metrics 107
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[Answered] Are Guest Blog Posts Even Worthwhile Or Am I Just Giving Away My Content?

SocMed Sean

Great question came to me yesterday regarding the activity of link-building through guest blogging. I have a small blog and want to grow it and I have read a lot about back-link building. I have a small blog and want to grow it and I have read a lot about back-link building. Am I being selfish about my content?

Content 209
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Content Strategy Tips from Top B2B Brands

Writtent Blog

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline.

B2B 93
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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. People are sharing blog posts, tweets and maybe even writing them without having any real experience developing and driving a real influencer marketing program for a business entity. Click To Tweet.

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B2B Influencer Marketing: The Definitive Guide

Keyhole.co

So if you’re trying to learn more about it or you’re just curious, read this definitive guide on influencer marketing to learn everything about it. No matter which person you want to work with, the most important thing is to choose trustworthy influencers who regularly produce good content with a lot of value. Focus on video content.

B2B 59
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Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. I like this kind of content best, because it tells the entire story. Basically anything you can read.

Picasa 177
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Pros And Cons Of Translating Your Blog Posts Into Other Languages

SocMed Sean

The Quick Overview: Translating your blog posts into other languages can have positive impacts on your search engine traffic. The key, though, is to consider the pros and cons and determine whether the effort of translating content will deliver the results you’re looking for. …and who doesn’t love more traffic?

URL 235