Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. “The blog has always been our anchor.

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Authentication Nielsen How To Case Study 137

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Remember the days of simple media and mass communication? This blog post and podcast is part of one of our “in a nutshell” mini-series of the Social Zoom Factor podcast.

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Nielsen How To Influencer Overview 165

Mindjumpers

JUNE 26, 2010

We have chosen to use this day and this blog post to pay tribute to people fighting on this cause everyday and the fact that torture is much closer to you than you think. World Without Torture World Without Torture is a global proactive community, a movement of people who share a dream and fight for a World Without Torture.

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NGO Nielsen Tumblr Disqus 262

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images.

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Cymfony Social Media Tools SM2 152

Mindjumpers

AUGUST 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? Anders holds a BA in Marketing & Management Communication from the Aarhus School of Business where he is currently doing his MA in Corporate Communication.

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Mindjumpers

AUGUST 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? It is also criticized that Energi Nord in the end makes their marketing more aggressive, inviting their community to participate in events. Leave a Reply Click here to cancel reply.

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Convince & Convert

MARCH 10, 2013

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Here are four things Twitter is – or will become. Twitter as a Ratings Service.

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Convince & Convert

NOVEMBER 20, 2015

It’s annoying for anyone that runs a blog, including the team here at Convince & Convert. The Nielsen for a new age, if Nielsen were real-time and had unfathomable depths of information about individual’s reactions to topics ranging from terrorism to Kardashians. ” I understand the frustration.

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Convince & Convert

FEBRUARY 17, 2016

Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). There are a lot of great case studies in the nascent influence marketing and advocate marketing community, as pioneering brands are doing some amazing things. So what do you do now?

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Influencer Marketing Nielsen Case Study 60

Buzz Marketing for Technology

JUNE 27, 2008

Many educators in successful schools are involved in their schools professional learning community and perhaps they even collaborate with other schools in the district, city, state, country or beyond, but Innovative Educators also have personal learning networks (PLNs) enabling them to connect with other learners around the globe.

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Education Ustream Microsoft Wiki 279

Waxing UnLyrical

DECEMBER 14, 2016

You could encourage employees to share anything from blog posts to event information and job vacancies. Source: Nielsen Global Trust in Advertising Survey. She represents Godot Media , a leading content marketing firm that also offers blog writing services. Why is it even more effective than traditional routes?

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Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Look to influencers within your community.

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Discount UGC How To Apparel 41

Pixlee

DECEMBER 18, 2018

For brands and influencers looking to stand out on the popular platform, creating meaningful engagements with their Instagram community should be the main priority. To convert these engagements into sales, brands should leverage the content generated by their Instagram community on channels other than Instagram (UGC).

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Instagram UGC Authentication Influencer 44

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox.

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Google Class Creative Commons Yahoo 254

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Click through to their blog, check out their social channels, get to know them first, connect with them second. Influencer marketing is one of the most effective ways to get it.

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Influencer Marketing Nielsen Authentication 115

Proactive Report

JANUARY 11, 2012

News, Google News and many other news websites listed in the Nielsen top ten. There are new skills you should have in your 2012 PR resume: The ability to write well in many different styles – press releases, articles, blog posts. Join our Digital PR community on Facebook. News has the largest news audience in the world.

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Skills Press Release Yahoo Nielsen 111

Pixlee

NOVEMBER 15, 2016

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. According to Nielsen, online reviews are the second most trusted source of brand messaging and information.

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Content UGC Loyalty Nielsen 41

Firebelly

MARCH 5, 2010

Here are 5 news items or blog posts that I wouldnt want you to miss: 1. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start?

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Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog).

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Brands Content Social Media Consultant 143

Webbiquity SMM

FEBRUARY 28, 2011

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Honigman – Social Media Manager at Sears Holdings Corporation.

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List Twitter Brands Microsoft 155

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

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Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs! avid food TV viewers.

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Travel Hosting Social Media Influencer 75

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Click through to their blog, check out their social channels, get to know them first, connect with them second. Influencer marketing is one of the most effective ways to get it.

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Influencer Marketing Nielsen Authentication 60

Diva Marketing Blog

OCTOBER 5, 2011

Her focus is to manage social media for one of the non profit's community education programs. High Nielsen ratings were the gold ring. Just asking. This week I was chatting with a friend who recently joined the staff of a nonprofit organiztion. She said two things to me that inspired this post. #1 to increase within weeks. #2

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Nielsen Metrics Analytics LinkedIn 69

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). We realized we had to move all these amazing folks out of spreadsheets and bring them into a community. That’s when we launched Everywhere Society – which is a community of influencers who work with our agency and opt in for brand campaigns. And it really is a community.

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Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). We realized we had to move all these amazing folks out of spreadsheets and bring them into a community. That’s when we launched Everywhere Society – which is a community of influencers who work with our agency and opt in for brand campaigns. And it really is a community.

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Influencer Marketing Fashion Campaign 40

ProBlogger

OCTOBER 20, 2012

The blogging community is swarming with a plethora of experienced bloggers who they can turn to for advice, tips and DIY tutorials. But what about those thought-leaders and renegades for whom the concept of blogging, much less computers, was inconceivable? This guest post is by Kate Miller of BestWebsiteHostingServices.org.

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Blogger Nielsen Blogosphere Hosting 41

Justin Levy

JANUARY 13, 2010

In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS. Comparing email and RSS subscribers of this blog reveals the exact opposite trend. Do you prefer to subscribe via RSS or email to blogs?

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Convince & Convert

JULY 19, 2012

We’ll link to some of it here in the blog post that we write around the video. When I started blogging I was writing for about six months, so I started the blog I guess about three and a half years ago. That Jakob Nielsen and other people have researched that nobody really reads online anyway.

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Social Media How To Consultant Data 127

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs! avid food TV viewers.

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Travel Hosting Social Media Influencer 40

Laurel Papworth

JANUARY 14, 2010

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Over 44% of Internet users are active in social media. Related posts. Social Media Asia: Ultimate Explorers Thailand (2). Wild Rock Guy NZ (0).

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Hotels Tourism Travel Social Media 85

Diva Marketing Blog

MAY 19, 2009

Today's Diva Marketing Talks with Susan Getgood , Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner , Cool Mom Picks and Moms 101 about how to build successful and respectful blogger relationships programs. She also writes a personal blog, Snapshot Chronicles , and a family travel blog, Snapshot Chronicles Roadtrip.

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Blogger Marketing Nielsen Press Release 40

Sprout Social

MARCH 13, 2017

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. If you’re not using the power of social proof to your advantage, your landing pages, social media posts, product pages, blog content and other marketing channels may not be converting as well as they could be.

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Conversation How To Review Influencer 111

Diva Marketing Blog

FEBRUARY 22, 2009

The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. Then the leaders of Nielsen, WPP, and IRI will reveal plans for moving our profession forward. Then we will have a panel of scientists (anthropology, behavioral economics, cognitive science) advise us.

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Research Social Media Nielsen Microsoft 40

Mindjumpers

JANUARY 7, 2013

The latest data points out that the micro blogging service now has 200 million active users. Additionally, mobility is not only just a trend, but a way of life and community management: Brands are using mobile devices to publish tweets, with community managers tweeting from outside the office at events and elsewhere.

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Twitter Brands Nielsen HootSuite 262

Diva Marketing Blog

FEBRUARY 23, 2009

Joel's Blog CRO-ing About Research @joelrubinson on Twitter.   Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities. Toby/Diva Marketing : Let’s take it from the top.

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Research Social Media Cymfony Sample 40

Convince & Convert

APRIL 14, 2015

” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. For example, here are some things effective blog editors do: You plan awesome content. Here’s exactly how you—and your team—will be super successful with an agile blog planning process. No, really.

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