Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. What do I share?

Authentication 167

Authentication Brands Training Communities 167

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? The four P’s were created mainly to describe the ideal “marketing mix.”.

B2B 209

B2B Engineering ROI Social Media 209

SocialFish

MARCH 16, 2011

This is the first of a series of blog posts we’re writing for the Avectra blog , to be reposted here for you. We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available !

Social CRM 213

Social CRM Skills Project Process 213

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. They launch the blog. ” “Do this…no don’t do this, do that.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! You can't just hop on Twitter and start spamming urls to your website, blog or sales page. Learning how to increase conversions and sales using Twitter requires both art and science. Need more help?

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

MAY 22, 2017

Let's flip this conversation around. You Are the Media: 10 Reasons You Need a Blog (episode 111). 8 Steps to Develop a Social Business Plan (white paper). Remember, that human being you need to connect with on the other end of that tweet, post, pin or video? Yes, that is the person you need to be thinking about.

Training 167

Training Influencer Team Analysis 167

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Remember the days of simple media and mass communication?

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

NOVEMBER 29, 2016

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our 105 Factors Impacting Your Digital Brand white paper. The social web is really one big fat social conversation and relationship, made up of many micro-conversations and relationships.

Brands 60

Brands Strategy Small Business Authentication 60

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). He also serves as Guest Editor for Shonali Burke’s WUL blog.

Survey 185

Survey Industry Newsletter Press Release 185

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Only four of the 10 have blogs, and of those, three have had a total of four or fewer new posts in the last 60 days. social account links only on their Home and Contact pages).

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

JANUARY 24, 2020

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our 105 Factors Impacting Your Digital Brand white paper. The social web is really one big fat social conversation and relationship, made up of many micro-conversations and relationships.

Sample 78

Sample Samples Strategy Brands 78

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Social listening can help you understand and take the pulse of your community. Foster Community on Social with Regular Interaction. Focus instead on adding real value to the conversation.

Brands 75

Brands B2B SEO Influencer 75

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Every day is a new deal.

Social Media 206

Social Media Brands RSS Publishing 206

Pam Moore

MAY 27, 2016

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. The norms, language, tone of content and conversations is different. Bottom line, if the conversation should be private, keep it that way. Facebook is no different.

Facebook 113

Facebook Marketing Groups Groups 113

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. 8 Steps to Develop a Social Business Plan (white paper).

Influencer 60

Influencer Activities Content How To 60

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. “The blog has always been our anchor.

Authentication 137

Authentication Nielsen How To Case Study 137

Pam Moore

SEPTEMBER 23, 2016

If you answered yes to the above questions then you have landed on the right blog post and podcast today. How to leverage social media insights to learn about your customer and social media audience / community. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper).

Data 60

Data Social Media Brands Authentication 60

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Pixlee

SEPTEMBER 7, 2018

For consumers browsing your brand’s website, UGC increases on-site conversion rates by 12%. This two-way dialogue can generate word-of-mouth, build community, and is proven to shorten the path-to-purchase. To learn more, download Pixlee’s latest White Paper or contact us today to speak with one of product experts!

UGC 40

UGC Content Authentication Curation 40

Pam Moore

OCTOBER 11, 2016

Are your tweets helping you grow community and nurture relationships? Instead of logging on to Twitter each day and thinking… how can I get people to read my blog, watch my video or buy from me, we should be thinking how can I empower, inspire and help my audience be and do more. When you tweet do people listen? Increase sales?

Tips 60

Tips ROI Social Networking Training 60

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.

Startup 100

Startup Flickr B2B Price 100

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 78

Template Templates Social Media Content 78

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. And from Janrain , a free whitepaper on how to maximize conversion rate. Their internet guy suggested they start a blog so people could write comments.

Brands 134

Brands How To Social Media RSS 134

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. It’s also clear that consumers want compelling and relevant promotions and that there are several reasons to focus more on content marketing in general and blog marketing specifically. Why do people share content?

Content 213

Content Social Bookmarking Press Release Research 213

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes. Most marketers are not satisfied with the effectiveness of their lead-generation programs.

B2B 110

B2B Social Media Marketing Survey 110

Buffer Social

DECEMBER 17, 2018

More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Another study shows that 60% of consumers have been influenced by a social media post or a blog review while shopping at a store. Often the best way to learn about a craft is from someone who has been in your shoes before.

Social Media 110

Social Media Marketing Curata Influencer 110

Pam Moore

SEPTEMBER 7, 2016

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Rise above status quo and be a rebel!

Social Media 60

Social Media Tips Marketing Social Networking 60

Convince & Convert

MARCH 19, 2015

It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. A story could be a blog post, a Facebook update with a link to an interesting article, or a photograph posted on social media. Continue the conversation on our Facebook or Google+ pages.

How To 60

How To Startup Exercises Meeting 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Social Media 60

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Marketing 60

ProBlogger

NOVEMBER 11, 2014

Starting a blog is easy. Step-by-step tutorials to creating a blog and one-click CMS installations have ballooned the number of online blogs to over 200 million. But creating a blog isn’t the part you should worry about. Concerns like these are not uncommon when learning how to create a blog. Have a conversation.

Content 55

Content B2B How To Reputation 55

Proactive Report

DECEMBER 30, 2010

In this interview (it’s half way down the blog post) Philip Sheldrake, Chair of the Measurement Group at the Chartered Institute of Public Relations, runs through the principles and interviews AMEC’s Executive Director Barry Leggetter and Katie Delahaye Paine of KD Paine & Partners (the ‘Queen of Measurement’!)

Data 75

Data Social Media Case Study Skills 75

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. After Wittlake’s answer, a conversation morphed into what PR is and isn’t. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Social Media Strategery

APRIL 7, 2009

Search Twitter for the tag #gov20 and start clicking through to people’s Twitter accounts and blog posts. and start participating in the conversations. Become intimately familiar with your organization’s strategic plan and develop a briefing or write a white paper advocating why social media would help your organization.

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105