Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Blogging Supports Social Media Marketing.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

APRIL 22, 2017

People are sharing blog posts, tweets and maybe even writing them without having any real experience developing and driving a real influencer marketing program for a business entity. 8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper).

Influencer 166

Influencer Tips Marketing Training 166

Pam Moore

OCTOBER 9, 2017

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Video + blog post + podcast). Digital Body Language: 105 Factors Impacting Your Brand (white paper). They claim they want to connect with real human beings.

Brands 166

Brands Small Business Communities Authentication 166

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. What do I share?

Authentication 167

Authentication Brands Training Communities 167

Pam Moore

OCTOBER 18, 2017

Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners. If you have ever struggled with creating, developing and launching your brand story, then you have landed on the right blog post and podcast today!

Brands 167

Brands Content Template Templates 167

Pam Moore

MAY 14, 2017

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. 50 Ways to Inspire Your Audience (white paper).

Brands 166

Brands Authentication Wikipedia Training 166

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? The four P’s were created mainly to describe the ideal “marketing mix.”.

B2B 209

B2B Engineering ROI Social Media 209

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Pam Moore

AUGUST 7, 2017

We will within seconds know if they have a blog, if they have kids, where they went to school and the list goes on. Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper). 15 Tips to Zoom Your Online Brand (white paper). ” I want to ask you why? Resources mentioned: .

Brands 162

Brands How To Training Authentication 162

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. They launch the blog. ” “Do this…no don’t do this, do that.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

JANUARY 26, 2016

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community. If you answer yes, then you have landed on the right blog post and podcast episode today! Supporting Resources: 15 Tips to Zoom Your Brand (white paper). Big difference.

Brands 113

Brands Strategy Reputation Marketing 113

SocialFish

MARCH 16, 2011

This is the first of a series of blog posts we’re writing for the Avectra blog , to be reposted here for you. We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available !

Social CRM 213

Social CRM Skills Project Process 213

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. How do I craft a corporate strategy for blogging ? Should I start a video blog ? The best part?

Communities 170

Communities Marketing MySpace Yahoo 170

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. The first includes 5 things you should NOT do and the second includes 5 things you MUST do.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Would you like answers to these questions? Episode Highlights. Give us a shout and let's get to work!

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2017

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. How to Get Your Social Media Budget Approved (white paper).

Social Media 165

Social Media How To Marketing ROI 165

Pam Moore

MAY 22, 2017

You Are the Media: 10 Reasons You Need a Blog (episode 111). 8 Steps to Develop a Social Business Plan (white paper). Supporting Resources: Know Your Audience! Audience Analysis Worksheet. 10 Tips to Focus on Needs of Your Customer. Social Trust Factor – How to Earn Trust and Establish Authority Online. SoundCloud.

Training 167

Training Influencer Team Analysis 167

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Remember the days of simple media and mass communication? This blog post and podcast is part of one of our “in a nutshell” mini-series of the Social Zoom Factor podcast.

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

MAY 12, 2019

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. If you answer yes, then you have landed on the right blog post and podcast episode today! 15 Tips to Zoom Your Brand (white paper). It's a promise delivered. It's value received.

Brands 109

Brands Strategy Reputation Authentication 109

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! You can't just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same.

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

FEBRUARY 21, 2017

If you are ready to take your visual marketing (and images) to the next level of quality, impact and business results then you have definitely landed on the right blog post today! And you can do it quicker than a blog post or traditional forms of content and text alone. 10 Reasons You Need to Build Your Personal Brand (white paper).

Template 167

Template Templates Social Media Social Networking 167

Waxing UnLyrical

APRIL 3, 2015

My community came up with some good ones. Lukas Treu : White papers. Dave Van de Walle : Blog posts that declare a tactic dead. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Here they are, all 18 of them. Mary Deming Barber : AVEs.

Press Release 100

Press Release Consultant Metrics Communities 100

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Pam Moore

NOVEMBER 29, 2016

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). Your actions speak far more louder than words.

Brands 60

Brands Strategy Small Business Authentication 60

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). He also serves as Guest Editor for Shonali Burke’s WUL blog.

Survey 185

Survey Industry Newsletter Press Release 185

Pam Moore

OCTOBER 1, 2017

You Are the Media: 10 Reasons You Need a Blog (episode 111). 8 Steps to Develop a Social Business Plan (white paper). Supporting Resources: Know Your Audience! Audience Analysis Worksheet. 10 Tips to Focus on Needs of Your Customer. Social Trust Factor – How to Earn Trust and Establish Authority Online. SoundCloud.

Strategy 166

Strategy Marketing Training Small Business 166

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Only four of the 10 have blogs, and of those, three have had a total of four or fewer new posts in the last 60 days. Building readership for a blog takes time. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Every day is a new deal.

Social Media 206

Social Media Brands RSS Publishing 206

Pam Moore

JANUARY 24, 2020

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our 105 Factors Impacting Your Digital Brand white paper. Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! If not, you should.

Sample 78

Sample Samples Strategy Brands 78

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Pam Moore

AUGUST 13, 2019

As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. These approaches to branding were invented and used by smart marketers long before Instagram, Facebook, Twitter, LinkedIn and blogging.

Brands 60

Brands Authentication Template Templates 60

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. “The blog has always been our anchor.

Authentication 137

Authentication Nielsen How To Case Study 137

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. Social listening can help you understand and take the pulse of your community. Foster Community on Social with Regular Interaction. Landing pages, white papers, and other sales assets can help your partners generate more leads. What is Brand Visibility? Leverage Social Listening.

Brands 75

Brands B2B SEO Influencer 75

Pam Moore

SEPTEMBER 23, 2016

If you answered yes to the above questions then you have landed on the right blog post and podcast today. How to leverage social media insights to learn about your customer and social media audience / community. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper).

Data 60

Data Social Media Brands Authentication 60

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. 8 Steps to Develop a Social Business Plan (white paper).

Influencer 60

Influencer Activities Content How To 60

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. Bailey Gardiner is mostly blog-oriented too. White Horse does more chunky content like white papers and Webinars. Five blogs posts per week are better than three. Five blogs posts per week are better than three. If you can’t do two, kill the blog.

Content 129

Content Marketing Cost Metrics 129