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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Soon, subsequent Tweets questioning the health of SVB went viral.

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

This is a missed opportunity to create brand loyalty and land a sale. Ecommerce chatbots boost average lifetime value (LTV) and build long-term brand loyalty. Post-sale support helps build long-term trust and loyalty. The best chatbots present this data through dashboards. Banking and finance are complicated industries.

FAQ 121
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Personalizing With Purpose

Buzz Marketing for Technology

Yet, while Internet businesses have made great progress in catching up with more traditional sales outlets in terms of the breadth and sophistication of their product offerings and how they are presented online, they have failed to integrate their CRM activities, which limits their impact as they try to personalize promotional offers.

Insurance 206
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15+ YouTube Shorts Ideas For Your Next Video

Buffer Social

If you create short-form videos on other platforms like TikTok or Instagram Reels, you already have a bank of content for your YouTube Shorts. Take the most compelling moments or key insights and present them as YouTube Shorts to offer a teaser that can intrigue viewers to explore the full video.

YouTube 94
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Miro, a collaborative online whiteboard for teams, created the above map with a bank in mind. You’ll notice how this map is only about a customer’s visit to the bank.

Examples 100
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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

This approach complements how consumers are using mobile (on the go) and will therefore increase its effectiveness in reaching them in a meaningful and relevant way—improved brand retention, loyalty, and customer lifetime values; increases in revenue per visit, and a truly connected multichannel experience. Personalize all access points.

Mobile 225
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The role of artificial intelligence in business in 2024

Sprout Social

This helps you understand customer sentiment in real time, monitor brand health and respond swiftly to market trends, ultimately fostering stronger customer relationships and brand loyalty. For example, Mastercard is helping banks predict scams in real time and before any money leaves a victim’s account.

Patterns 116