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Presentation: The Power of Loyalty in Social Media

Dave Fleet

This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. The Power of Loyalty in Social Media from Dave Fleet.

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Presentation: The Power of Loyalty in Social Media

Dave Fleet

This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. The Power of Loyalty in Social Media from Dave Fleet.

Loyalty 257
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Earning Loyalty Points

Twist Image

When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? I found her presentation extremely frustrating.

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TED And The Art of Loyalty

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There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. How does your brand build that type of loyalty?

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The Future Never Comes When You Can't Nail The Present

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But the present is often harder to nail down than the future. . Without having full exposure, I'm willing to bet that that the ecommerce database, email marketing database and loyalty database are, simply put, not one database. Don't talk about the future when the present is such a mess. loyalty program. loyalty program.

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5 ways social media listening increases customer advocacy

Sprout Social

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan. Social listening plays a vital role in this area. Here’s how.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. With this in mind, explore tactics to present your followers with new and engaging posts that will keep your business at the top of their minds. However, the trick is to do it without depleting your social marketing budget.