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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Risk mitigation goes beyond monitoring comments and engagements on the corporate page.

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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

What does your current volume of comments/messages look like on your channels and what is their overall tenor? If you have every social media channel possible, try to focus on your top-performing ones (the channels that get the most traffic and receive the most comments/messages from your users). Budgets are super important.

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Does Organic or Paid Social Media Work Better for Small Businesses?

The Realtime Report

The question that small businesses face, though, is whether to invest in paid social media marketing: Can you pay your way to social media success? Use this article to consider the benefits of paid and organic social media marketing and how to combine them to earn engagement and growth through social media.

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How to Write a Bank Social Media Policy [Free Template]

Hootsuite

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media. Why create a social media policy for banking employees?

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Please share in the comments below. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Please share in the comments below. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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6 Reasons Why Banks Need Social Media Monitoring

Hootsuite

In today’s economic market, avoiding problems before they develop into full-scale crises is more important than ever. Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. What is social media monitoring for banks?

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