agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. And 54% of them are reporting lead generation from using social media as a marketing tool. All that can be overwhelming.

B2B 111

B2B Facebook Marketing How To 111

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition. Prospect referrals.

Metrics 138

Metrics B2B Software Social Media 138

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B 157

B2B Questions Content Repository 157

agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. A lot of objectives are useless to B2B targeting campaigns.

B2B 112

B2B Advertising Facebook Marketing 112

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. The Website Demographics tool offers key information about the LinkedIn members visiting your website. It’s the juicy B2B data that is typically hard to uncover. In addition, the tool shows time period % change to spot upticks or declines in any of those aforementioned categories.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Among the most important social media marketing basics is the need to fill out your profile 100%.

Social Media 106

Social Media Marketing URL Hashtag 106

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. The main goal of LinkedIn Product Pages is to help organizations highlight their offerings.

LinkedIn 129

LinkedIn Products B2B Review 129

Oktopost

APRIL 30, 2020

With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives. For Microsoft, it is also serves a second purpose, which is a way to reduce LinkedIn users’ dependence on third-party tools like Meetup to invite their LinkedIn followers to virtual or in-person events.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. For instance, the URL for our Sprout Social Page is [link].

LinkedIn 115

LinkedIn How To Collaboration URL 115

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 127

Discount Marketing How To B2B 127

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

APRIL 26, 2023

With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. Our social team designed an experiment to answer this question. “I How we tested adding links to content on LinkedIn Social media is part art, part science.

LinkedIn 108

LinkedIn Comments URL Engagement 108

agora pulse

MARCH 1, 2021

Additionally, you can block certain advertisers by URL as well as opt-out of ads on certain topics (by general or sensitive categories). In many niches (SaaS, B2B, etc.), If you do product or tool reviews, you can use your affiliate links in the product description. YouTube ads used to be much more effective, income-wise though.

YouTube 208

YouTube How To Guidelines Adsense 208

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Hootsuite

NOVEMBER 25, 2015

However, finding the right influencer marketing tools can be a major challenge. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Followerwonk (free tool) : This tool by Moz makes it easy to find relevant influencers by topic and location on Twitter. TIME: 11 a.m.

Influencer 76

Influencer Tools Marketing Klout 76

Convince & Convert

AUGUST 8, 2019

Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Is Dark Social Messing with Your Metrics?

Brands 154

Brands Analytics Consultant Data 154

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Social media is important. How to get it?

Syndication 186

Syndication Data How To HootSuite 186

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Webbiquity SMM

DECEMBER 12, 2012

While Marty Weintraub offers a more provocative metaphor below, it almost seems like Google+ is becoming the colonoscopy of social networks: everyone agrees it’s vitally important, but few people really want to talk about it or spend any more time on it than absolutely necessary. by B2B Digital Marketing. ” Google+ for SEO?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

OCTOBER 25, 2010

Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g., Webbiquity B2B Marketing Blog). Blog URL (e.g., Feed URL (e.g., Long description (up to 500 characters). About the author (up to 255 characters about you). Share this on LinkedIn. Share this on Mixx.

Directory 189

Directory RSS Sites Syndication 189

Hootsuite

NOVEMBER 25, 2015

However, finding the right influencer marketing tools can be a major challenge. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Followerwonk (free tool) : This tool by Moz makes it easy to find relevant influencers by topic and location on Twitter. TIME: 11 a.m.

Influencer 40

Influencer Tools Marketing Klout 40

Convince & Convert

MAY 23, 2017

Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Is Dark Social Messing with Your Metrics?

Brands 131

Brands Analytics Data Metrics 131

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Canonicalization and URL Structure. Rather than wasting your time rehashing this topic, I have written a handy guide that explains URL structure best practices in full. To summarize the article, there should only be one URL used to get to the homepage of your website. Webmaster Tools. www or non-www, that is the question.

NoFollow 198

NoFollow How To SEO Engineering 198

Keyhole.co

MARCH 4, 2023

Indeed, influencer marketing can be one of your most valuable tools – a social media post or a video by an influencer can boost your brand’s sales in the wink of an eye. In turn, this affects your social media ROI, as well as your overall brand image and reception. What metrics can you track?

ROI 52

ROI Influencer Marketing Campaign 52

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social media is actually even bigger than that, though.

Tools 170

Tools Social Media Netvibes Lithium 170

Convince & Convert

FEBRUARY 19, 2010

Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You run over to check your Twitter account. Then Linkedin.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 155

Social Media Policies Consultant Social CRM 155

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. what shocks you?)

Social Media 160

Social Media Statistics Strategy Research 160

Sprout Social

AUGUST 16, 2016

It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Social signals like Retweets and Facebook shares are key drivers behind popularizing blog content.

Social Media 40

Social Media Mobile Social Networking Trends 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159