33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Social Audience Strategy.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Check out this post.
Social Media is Key to B2B Content Marketing [Report]
JUNE 1, 2013
91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. If you have a website, a blog, or maintain a presence on Facebook, Twitter, or other social networks, you are a publisher. Stay tuned for my next post on this topic.
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. Put One Person in Charge.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
Three Dangerous B2B Social Media Mistakes
PWB Marketing Blog
SEPTEMBER 12, 2011
Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). It’s holding back social media success. Not measuring the impact of social media.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Have you made Google Plus a part of your marketing strategy yet?
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. Manage all of your social media accounts from a single login on your iPhone?
5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Consumers Are Social. Consumers Are Visual. million.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Online tools / apps. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Content is like singing a song. Video.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? B2b vendors? TECHi ).
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create animations?
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential. great LinkedIn tools for business. 1. Oktopost is designed for B2B social-media marketers.
B2B Marketers Are Humans, Too
Convince & Convert
APRIL 2, 2015
So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Increasingly, B2B brands are taking this maxim to heart. The Value of Video.
B2B: Involve Your Sales People in Social Media Marketing and CRM Now
JULY 21, 2011
In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. Divisions such as sales, can be involved much better in social CRM and social media processes.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? News can travel extremely fast through social media. Monitoring beyond social media.
The Must-Follow Principles of B2B Social Media Success
Convince & Convert
JANUARY 12, 2016
Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How an internally driven social plan (versus externally created) leads to a trustworthy and speedy network. Why “social” means “democratic” when it comes to structure. How letting down your competitive guard leads to a successful B2B social presence.
Get Creative with B2B Marketing in 2015
JANUARY 5, 2015
B2B is especially susceptible to very high standards and unusual challenges. B2B marketing has to be smarter, sleeker and faster than B2C. However, when done effectively and with taste, it can be quite useful for B2B. Social Media. B2B marketing still needs to follow the same guidelines – keep it short, informative and on topic. Guerrilla Marketing.
Driving Long-Term B2B Growth with an Omni-Channel Presence
SEPTEMBER 15, 2015
68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one. Guest post by Robert C. Johnson. Robert C.
Social Media Optimization Tools
OCTOBER 31, 2010
Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Thanks for aggregating some good tools.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Facebook Grader is a free tool that measures the power of a Facebook business page. ASOMO.
10 Top Marketing Thought Leaders in Social Media
MAY 21, 2015
If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. But—what if you had to answer on the spot? Meghan M.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies. As with other social networks, the right tools can help marketers use these platforms more effectively. Pricing: free.
Why Your B2B Social Media is Failing (And What to Do About It)
PWB Marketing Blog
OCTOBER 13, 2011
Are your B2B social media efforts failing? We know the biggest reasons B2B social media efforts fail and what to do about it. Not Having a Social Strategy: If you don’t know where you’re headed, you’ll neverget there. It’s good to be friendly on the social web. Remember, Facebook, Twitter, and YouTube are tools, not a social media strategy.
24 Full Service Tools to Manage B2B Social Media
SEPTEMBER 30, 2010
As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. The social networks that each systems supports is listed along with the price (if published). Since most of these tools are relatively new, there’s a wide variety of features, functionality and price among the various options. Also let other readers know if you would recommend the tool in a similar social media environment. Expion.
B2B Blogging Trends for 2011
FEBRUARY 8, 2011
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.
4 Fresh Trends in B2B Social Campaigns
Convince & Convert
JUNE 19, 2013
Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. In the B2B space, having people follow you is not enough. Build a continuum of social engagement.
B2B Social Media Gets Intimate
Social Media Marketing
APRIL 13, 2011
Up to now, one the biggest challenges that social media posed was forcing organizations to decide just how open they should be. The belief was that information that could be public should be transitioned to social media, but proprietary information should remain under wraps in email, on the phone and in meetings. Have you seen interesting examples of B2B social media?
How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing.
Healthcare Social Media
JUNE 25, 2014
Interested in healthcare and social media? Oh and by the way I included this PWC paper as a handout, Social Media “Likes” Healthcare: From Marketing to Social Business , which is a really good overview, even if it is already a couple of years old. Social Media Challenges for Healthcare Providers. Enjoy. Related articles across the web.
Social Media Q&A
APRIL 20, 2011
The Q&A. Q: There are many different agencies a business can hire, and they all seem to be converging on this concept of digital marketing and social media. My reasoning being that social media is a TOOL and agencies should not be specializing in tools. There is a lot of talk about it not working for B2B brands, which is baloney. until 6 p.m.,
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. The first chart shows the statistics for the question “Are you using social media for your business?”
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely.