Oktopost

FEBRUARY 13, 2023

As social media continues to play a vital role in the way businesses connect with their customers and promote their brand, the need for powerful and efficient tools to manage and create content has never been greater. The AI-powered tools enable users to easily modify and get new ideas for messages that will resonate with different audiences.

Social Media 62

Social Media Tools Content Social Media Management 62

agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. A lot of objectives are useless to B2B targeting campaigns.

B2B 112

B2B Advertising Facebook Marketing 112

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. From leveraging built-in LinkedIn tools to browser extensions to third-party social media management platforms, here are the primary methods for generating LinkedIn hashtag analytics.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. The Website Demographics tool offers key information about the LinkedIn members visiting your website. It’s the juicy B2B data that is typically hard to uncover. In addition, the tool shows time period % change to spot upticks or declines in any of those aforementioned categories.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” To get the most out of your content, look at what other B2B buyers are using for distribution. Using employee advocacy and social selling tools, you can look at how engaged your current followers are.

Metrics 138

Metrics B2B Software Social Media 138

Oktopost

APRIL 30, 2020

With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives. For Microsoft, it is also serves a second purpose, which is a way to reduce LinkedIn users’ dependence on third-party tools like Meetup to invite their LinkedIn followers to virtual or in-person events.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. For instance, the URL for our Sprout Social Page is [link]. Here’s how to do that.

LinkedIn 115

LinkedIn How To Collaboration URL 115

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I’ve never used a content calendar or automation tool (although some of them can be useful). These types of endorsements are priceless. Not sure what to showcase?

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

NOVEMBER 12, 2020

We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. Not surprisingly, social networks do the same. LinkedIn Featured Customers.

LinkedIn 129

LinkedIn Products B2B Review 129

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 127

Discount Marketing How To B2B 127

Webbiquity SMM

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. A powerful people search tool.

Tools 206

Tools Social Media Lithium Sysomos 206

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. That’s where reputation management tools like Keyhole can help you.

Reputation 59

Reputation Brands Construction How To 59

agora pulse

MARCH 1, 2021

Additionally, you can block certain advertisers by URL as well as opt-out of ads on certain topics (by general or sensitive categories). In many niches (SaaS, B2B, etc.), If you do product or tool reviews, you can use your affiliate links in the product description. YouTube ads used to be much more effective, income-wise though.

YouTube 208

YouTube How To Guidelines Adsense 208

Hootsuite

NOVEMBER 25, 2015

However, finding the right influencer marketing tools can be a major challenge. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Followerwonk (free tool) : This tool by Moz makes it easy to find relevant influencers by topic and location on Twitter. TIME: 11 a.m.

Influencer 76

Influencer Tools Marketing Klout 76

Sprout Social

APRIL 26, 2023

Align with other teams on KPIs and the parameters of your experiment to get the data each contributor needs to make informed decisions, and ensure you have access to the necessary tools—Google Analytics data, for example. The solution: To track how many people clicked on your comment link, use UTMs to track your URLs.

LinkedIn 108

LinkedIn Comments URL Engagement 108

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Convince & Convert

AUGUST 8, 2019

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer.

Brands 154

Brands Analytics Consultant Data 154

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Canonicalization and URL Structure. Rather than wasting your time rehashing this topic, I have written a handy guide that explains URL structure best practices in full. To summarize the article, there should only be one URL used to get to the homepage of your website. Webmaster Tools. www or non-www, that is the question.

NoFollow 198

NoFollow How To SEO Engineering 198

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? For example, you can use a tool such as OptinMonster to grow your email list by creating custom opt-in forms. No wonder so many companies fail at it! So…how do you know if your content marketing works?

Content 104

Content How To Marketing Metrics 104

Hootsuite

NOVEMBER 25, 2015

However, finding the right influencer marketing tools can be a major challenge. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Followerwonk (free tool) : This tool by Moz makes it easy to find relevant influencers by topic and location on Twitter. TIME: 11 a.m.

Influencer 40

Influencer Tools Marketing Klout 40

Webbiquity SMM

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. He writes, “Google tools used to enhance the Internet. So what makes Google+ special? ” Google+ for SEO?

Google 216

Google Tips Bookmarklet SEO 216

Sprout Social

NOVEMBER 26, 2018

Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Claim your business’ name and URLs. That said, you do need to make a point to use a consistent URL if you’re signing up across multiple platforms. Chances are you can find them here.

Social Media 106

Social Media Marketing URL Hashtag 106

Webbiquity SMM

OCTOBER 25, 2010

Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g., Webbiquity B2B Marketing Blog). Blog URL (e.g., Feed URL (e.g., Long description (up to 500 characters). About the author (up to 255 characters about you).

Directory 189

Directory RSS Sites Syndication 189

Convince & Convert

MAY 23, 2017

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer.

Brands 131

Brands Analytics Data Metrics 131

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. The good news is that as social media has grown up, so have the tools available to help you master it. Keep reading and find out! Sprout Social.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Choose the showcase page name and LinkedIn public URL.

B2B 244

B2B LinkedIn Strategy Marketing 244

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Keyhole.co

MARCH 4, 2023

Indeed, influencer marketing can be one of your most valuable tools – a social media post or a video by an influencer can boost your brand’s sales in the wink of an eye. Luckily, there are more than enough tools to assist you, and while some may be better than others, there’s something for everyone’s needs. Try it here.

ROI 52

ROI Influencer Marketing Campaign 52

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more.

Instagram 52

Instagram Meme Tips Marketing 52

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Here’s how it looks inside the tool, using actual data for the topic “ Content Marketing Strategy ” which I used for a post + slides on that topic. Second, you probably need more content.

Analytics 165

Analytics Content How To Software 165

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools. Social Media Management Tools.

Tools 170

Tools Social Media Netvibes Lithium 170

Razor Social

SEPTEMBER 20, 2018

In Google Analytics, each step of a conversion funnel represents an action that the user must take on your site to convert, so each step must be a web page with its own URL. The best way to optimize your conversion funnel is by using split testing tools, such as Google Optimize or VWO. . then clicks through to a product page.

Analytics 84

Analytics Google How To Report 84

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? But how should you go about selecting the right tools? Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159