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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. For example, Slack doesn’t post about managing large teams, since this wouldn’t be relevant to small businesses.

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The complete guide to B2B SEO

Sprout Social

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

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Top 5 Content Marketing Strategies For B2B Brand Promotion

Keyhole.co

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently.

comScore 299
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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out.

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Post Performance Report: Brands transforming social customer care

Sprout Social

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

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5 Ways to Use Social Listening for Competitive Analysis

Oktopost

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. While small businesses don’t have the resources of larger companies, you should still be able to learn a lot from their social media engagement.

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