Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. Breaking the status quo should play a role in any small business strategy.

Small Business 100

Small Business B2B Strategy Content 100

Harp Interactive

JULY 29, 2009

While a lot of these well-known brand giants have embraced social media and are seeing its numerous viral benefits, small businesses should not shy away from social media. So what exactly, should small businesses be doing?

Small Business 188

Small Business Social Media Loyalty Aggregator 188

Harp Interactive

JULY 29, 2009

While a lot of these well-known brand giants have embraced social media and are seeing its numerous viral benefits, small businesses should not shy away from social media. So what exactly, should small businesses be doing?

Small Business 150

Small Business Social Media Loyalty Aggregator 150

Waxing UnLyrical

OCTOBER 5, 2011

I’m in B2B, not B2C. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” You see, many B2Bs have customers on the other side. You spend a lot of time calling on the business, trying to get them to buy your product. The B2B End Around. Guest post by Ken Mueller.

B2B 206

B2B Sports Flickr Retail 206

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. In the United States, 33.2 of all U.S.

Marketing 172

Marketing ROI Small Business Yahoo 172

Later

SEPTEMBER 19, 2018

Using Instagram for small business is a powerful (and affordable) way to grow your company. . With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business. .

Small Business 61

Small Business Instagram Strategy Hashtag 61

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. There’s much more.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Lucy Hall

JUNE 11, 2015

What are the benefits of blogging for your small business? First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. With those stats in mind you can't ignore the power of blogging for your small business.

Small Business 60

Small Business Hubspot Proposal SEO 60

Small Business Mavericks

OCTOBER 3, 2013

An interesting report published by The Content Marketing Institute concludes that B2B marketers who are most effective at content marketing have a documented content marketing strategy in place. Small Business Internet Marketing B2B marketing content marketing content marketing strategy online marketing' Write it down.

B2B 119

B2B Content Marketing Class 119

Forbes Social Media

SEPTEMBER 1, 2020

The 2020 State of B2B Influencer Marketing Report, the first of its kind, takes an in-depth look at brands, B2B influencers, and case studies to highlight industry best practices and offer recommendations for those working to develop their B2B influencer marketing strategies.

B2B 97

B2B Influencer Report Case Study 97

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. Social Media Informer covers topics such as social networking , small business and brand monitoring.

B2B 155

B2B Features Social Media Aggregator 155

Social Media Marketing

MARCH 1, 2010

Guest post by Ben Hanna, VP of Marketing for Business.com, the Web’s leading portal for business owners. The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement.

B2B 159

B2B Study Social Media Small Business 159

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. I was talking to a small business owner last night.

System 219

System B2B Facebook Marketing 219

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently.

comScore 299

comScore Marketing Case Study Review 299

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Want to hear more from renowned B2B marketing leaders? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Social Media 84

Social Media B2B Apple Policies 84

Small Business Mavericks

OCTOBER 28, 2015

B2B marketing principles are a lot like B2C marketing principles, but businesses can often be easier to sell to. If you are targeting dentists, then read the magazines, blogs, and websites that dentists read to get a better understanding of their needs and the mindset with which they approach their practice.

B2B 70

B2B Forums Marketing Proposal 70

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Among small business owners who use social media for business purposes, 91% use Facebook. Just 29% use LinkedIn for business. (

Social Networking 223

Social Networking Tumblr Tips B2B 223

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. The answer is when they want to buy, of course.

B2B 88

B2B Marketing Paid Search Buy 88

Small Business Mavericks

MARCH 4, 2013

That’s why Twitter is the best B2B lead generation tool. Twitter is best used to provide massive value for people interested in information about a particular niche. The tighter the better. If you deliver on value, then when you do promote your own brand people will listen to you. If it is used effectively.

B2B 87

B2B Twitter Buy Social Media 87

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Understand which hashtags compliment your brand Prioritize relevancy over popularity to reach the people most interested in what you’re sharing.

Hashtag 99

Hashtag Analytics LinkedIn Content 99

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Corporatespeak and heavy-duty marketing pitches turn small business owners off, says Campbell: “They love to see people’s faces.” By Erika Penzer Kerekes. – Cultivate your cheerleaders.

B2B 101

B2B Marketing Small Business Technorati 101

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Small business loves Facebook, though most don’t know if it “works.” ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. .'”

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” B2B Lead Blog ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

The Realtime Report

JANUARY 25, 2021

Two Types of Online B2B Marketplaces. Small Businesses Should Know. As a consequence, small businesses do not establish subsidiaries around the world. Even before the current pandemic made most of these channels unavailable, small businesses were already turning to new ways of selling abroad.

Small Business 91

Small Business B2B Types Retail 91

Oktopost

APRIL 2, 2020

Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. However, it perfect for agencies, marketing teams, and small businesses across a variety of industries who have small budgets and are looking for a white labeled option.

Report 126

Report Social Media Tools ROI 126

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Beyond just optimizing existing processes, sales automation tools can allow for large scale personalization of your content and communications , which is a critical component of any B2B marketing strategy.

Tools 98

Tools Hubspot B2B Price 98

Small Business Mavericks

FEBRUARY 20, 2014

That’s a big time strategic advantage because if you publish great content that is valuable, unique, and not self-centered, then you could build a solid B2B audience right on LinkedIn. Blogging for Small Business B2B marketing blogging LinkedIn Social Media'

Publishing 98

Publishing LinkedIn B2B Overview 98

Webbiquity SMM

FEBRUARY 2, 2016

Most small businesses struggle to measure the results of digital investments. A third of marketers say they don’t know which digital tactic has the biggest revenue impact, and nearly one if five small businesses don’t track anything. 18% of small businesses admit to not tracking anything.

Hubspot 100

Hubspot Marketing B2B Survey 100

Later

APRIL 7, 2021

From major names like Sephora to small businesses like Natural Hair Wigs , brands are using influencer marketing to grow their community and drive sales. Influencer Marketing Doesn’t Work for B2B Brands. Myth #5: Influencer Marketing Doesn’t Work for B2B Brands. When it comes to B2B though, many brands are less convinced.

Influencer 80

Influencer B2B Instagram Price 80

Webbiquity SMM

SEPTEMBER 26, 2017

In fact, the platform is 277 percent more effective than Facebook and Twitter at helping businesses generate leads. If you are a marketer for small businesses, think about what industry most of your clients are in. This is your niche, and these are the businesses you want to add to your list.

LinkedIn 186

LinkedIn How To CPA B2B 186

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. While small businesses don’t have the resources of larger companies, you should still be able to learn a lot from their social media engagement.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

FEBRUARY 26, 2024

A reminder that even B2B social customer care should be person-first. The play: B2B brands, this one’s for you: Humanize. Businesses across industries need to deliver fast, personalized care on social to outshine the competition (like GEICO), and protect the long-term health of their brand. Talk like a human.

Report 64

Report Atlassian Brands Sentiment 64

Writtent Blog

DECEMBER 6, 2023

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. What creative marketing ideas for small business have you tried?

Small Business 98

Small Business Marketing Compete Directory 98

Pam Moore

NOVEMBER 14, 2017

It's our most popular service for startups up to Fortune 10 brands in both B2B and B2c markets. Related Stories Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar Facebook Advertising: 5 Things You Must do Before Spending 1 Dollar 5 Reasons You Need a Personal Branding Strategy and Plan.

Training 158

Training Marketing Small Business ROI 158

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? If yes, you are not alone. Marketing Nutz Training and Consulting Can Help! Need help launching a new product or service?

Social Media 78

Social Media Marketing Small Business Training 78