Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Do your research! Start researching your audience long before the day of the event. Research past events if the event organizer has hosted the same or similar events in the past. How do they use social media? Know Your Audience .

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Do your research! Start researching your audience long before the day of the event. Research past events if the event organizer has hosted the same or similar events in the past. How do they use social media? Know Your Audience .

Eventful 90

Eventful Tips Training Authentication 90

Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. Image via GetApp. The marketing potential is endless.

Brands 129

Brands Analytics Data Metrics 129

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. population).

Social Media 159

Social Media Statistics Strategy Research 159

Sprout Social

AUGUST 16, 2016

To get the most out of your social media shares, there are a few key elements that you need to optimize. Take the time to do this so you can be sure your content looks great on social networks and in search results. Take control of how your content looks on the social network by marking up your website with Open Graph tags.

Social Media 40

Social Media Mobile Social Networking Trends 40

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. Pick the most relevant URL. You only get to choose one clickable URL in your profile, so make it count. When driving sales via social media, Instagram wins hands down.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Oktopost

JUNE 6, 2022

LinkedIn is one of the most valuable resources in 2022 for people who want to sell online, become thought leaders, and network with like-minded professionals. Potential B2B contacts may already be receiving numerous LinkedIn requests every single week. Create a Custom LinkedIn URL. Will your profile stand out among them?

LinkedIn 145

LinkedIn Skills URL Badge 145

Oktopost

MARCH 9, 2020

No longer can we ignore the fact that social media plays a critical role in the B2B buyer’s journey. For some of your leads, social is the channel that drove and influenced the opportunity, for many others – a place to research and evaluate your offerings way before starting a conversation with a salesperson.

Social Media 121

Social Media URL B2B Knowledge Base 121

Kikolani

JANUARY 16, 2011

But since we all seem to use shortened URL’s these days, does it really make a difference? I am concerned about losing the existing followers that I currently have if the URL changes. URL would not actually include the word categories)?WP They tend to love that and will happily migrate to your new site.

Questions 167

Questions WordPress Postrank Blogger 167

Hootsuite

JANUARY 18, 2022

Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game. All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Visually SM

JULY 27, 2020

Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts. However, there are a couple of unique features that set Sprout Social apart. Not many social media tools like Rebrandly can provide such simple and exciting features.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Writtent Blog

DECEMBER 6, 2023

Listen to what they’re saying on Twitter and Facebook for honest market research. Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible. Google can show much more than your website URL in search results. It’s not just another social network.

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 1) TwitterCounter. 8 ) Twilert.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

JUNE 14, 2011

Research, through social media, has to fill in much of this gap. Social media killed newspapers; anyone can now publish to the world. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Hootsuite

FEBRUARY 24, 2022

goals, audience research, who’s doing what and deadlines for posting. LinkedIn: B2B-focused marketing campaigns and brand building. Just like how you wouldn’t bank your entire campaign on one social network, you wouldn’t rely only on organic traffic, right? Set platform-specific goals. Okay, okay, kidding.).

Examples 145

Examples Campaign Platform Tips 145

Webbiquity SMM

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MARCH 14, 2017

Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Create new images, draw with SketchBook, or open images from your files, a URL, or an online image library.

Tools 185

Tools Sample Samples Price 185

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. They’re effective for both B2B and B2C marketing.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. It’s hard to overstate the impact of Facebook.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat. .”

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? Best network, best outpost?”

B2B 113

B2B LinkedIn Posterous Social Media 113

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

JANUARY 16, 2012

Kipp Bodnar offers half-dozen tips for “how to be a thoughtful and engaged commenter” that apply to social networking sites as well as to blogs. Much of it comes down to appropriate social etiquette, and always striving to add value to the conversation. How to Optimize Your Blog for Google by Social Media Examiner.

Tools 193

Tools Tips Directory SEO 193

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. They’re effective for both B2B and B2C marketing.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 21, 2010

By my rough calculation, approximately 50% of these top posts have some sort or relevant, viable search term in the headline (and thus the page title and URL). Thanks to my crack assistant Jess Ostroff for helping with the research. This is obviously invalid research statistically, but anecdotally it makes you wonder.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Webbiquity SMM

JANUARY 19, 2012

From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. URL links). Bottom Line.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. ” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. Stop Looking at Facebook’s Insights by Inkling Media.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Convince & Convert

FEBRUARY 16, 2012

I created a board about best social media books and some other things and put up some quotes, and apparently that rubbed some folks the wrong way. I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Eric : That’s an interesting use case.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Social Media is More than Just Twitter and Facebook Hopefully, if you’re participating in social media marketing, you’re using more than just the tools everyone else is using.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Hootsuite

JANUARY 6, 2020

Create your Facebook username (aka your vanity URL). Facebook marketing ideas for your vanity URL: Choose a search-friendly Page name. If possible, use a consistent username across social networks. But research generally shows that the best time to post on Facebook is: For B2B brands : between 9 a.m.

Facebook 145

Facebook How To Marketing HootSuite 145

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B. What common mistakes should marketers avoid?

Tips 219

Tips Facebook Tools B2B 219