Convince & Convert

OCTOBER 12, 2013

Tracking URLs, visibility into your purchase funnel, unified customer databases. Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. Myth 11: The rules are different in B2B. Myth 2: Social is not measurable. Of course they are.

Social Media 167

Social Media Content Marketing B2B 167

Convince & Convert

AUGUST 8, 2019

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer.

Brands 152

Brands Analytics Consultant Data 152

Convince & Convert

MAY 23, 2017

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer.

Brands 129

Brands Analytics Data Metrics 129

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. So what makes Google+ special? What are the best practices for business use of the platform? ” Google+ for SEO?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Choose the showcase page name and LinkedIn public URL.

B2B 244

B2B LinkedIn Strategy Marketing 244

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Do your research! Start researching your audience long before the day of the event. Research past events if the event organizer has hosted the same or similar events in the past. Incredible presentations don't just happen. Know Your Audience .

Eventful 90

Eventful Tips Training Authentication 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Do your research! Start researching your audience long before the day of the event. Research past events if the event organizer has hosted the same or similar events in the past. Incredible presentations don't just happen. Know Your Audience .

Hosting 90

Hosting Eventful Tips Training 90

Webbiquity SMM

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Buffer Social

AUGUST 23, 2018

In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. – Website URL. The Best Times to Post on Social (According to Research), LinkedIn Launches Video Ads for Businesses, GIPHY Marketing Ideas, & More! – iTunes. Complete your LinkedIn company profile (fully).

LinkedIn 104

LinkedIn Company Tips RSS 104

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more.

Instagram 52

Instagram Meme Tips Marketing 52

Social Media Strategies Summit

NOVEMBER 18, 2022

Pick the most relevant URL. You only get to choose one clickable URL in your profile, so make it count. Research from Nosto found that consumers are more likely to get buying inspiration from Insta than any other social platform. LinkedIn is the only B2B-dedicated platform in our roundup. Add a short bio. Gender split.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Oktopost

JUNE 6, 2022

Potential B2B contacts may already be receiving numerous LinkedIn requests every single week. Create a Custom LinkedIn URL. One easy way to make your LinkedIn profile more visible is to make the profile URL the same as your first and last name. Ideally, you’d want your first and last name as your vanity URL.

LinkedIn 147

LinkedIn Skills URL Badge 147

Oktopost

MARCH 9, 2020

No longer can we ignore the fact that social media plays a critical role in the B2B buyer’s journey. For some of your leads, social is the channel that drove and influenced the opportunity, for many others – a place to research and evaluate your offerings way before starting a conversation with a salesperson. UTM Tracking at Scale.

Social Media 122

Social Media URL B2B Knowledge Base 122

Sprout Social

AUGUST 16, 2016

When your URL is added to a Tweet, it will display the title, description of your post and a thumbnail preview image. In fact, eye-tracking research from Twitter found that people consume content faster on mobile devices than on desktop. Use a tool like BuzzSumo or Google Trends to research topics that are trending in your industry.

Social Media 40

Social Media Mobile Social Networking Trends 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Kikolani

JANUARY 16, 2011

But since we all seem to use shortened URL’s these days, does it really make a difference? I am concerned about losing the existing followers that I currently have if the URL changes. URL would not actually include the word categories)?WP B2B and B2C? They tend to love that and will happily migrate to your new site.

Questions 167

Questions WordPress Postrank Blogger 167

Social Media Strategies Summit

MARCH 22, 2023

Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. We’d recommend doing some competitor research before you start. Destination URL. Are you wondering how to advertise on LinkedIn?

LinkedIn 231

LinkedIn Campaign Groups Groups 231

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Choose a good URL for your brand. Add your URL, a robust description with keywords and your location. And that all starts with creating a killer LinkedIn Company Page. Click Create Page.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Visually SM

JULY 27, 2020

Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results. Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On, and others, directly linking social media actions to the impact on sales.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 1) TwitterCounter. Google Review Count: 436.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

JUNE 14, 2011

Research, through social media, has to fill in much of this gap. A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search.

B2B 164

B2B Sentiment Klout SEO 164

Hootsuite

FEBRUARY 24, 2022

goals, audience research, who’s doing what and deadlines for posting. LinkedIn: B2B-focused marketing campaigns and brand building. UTM tags are just small text codes you add to link URLs to define the source of traffic. You can create UTM tags for free with tools like Google’s Campaign URL Builder. Okay, okay, kidding.).

Examples 145

Examples Campaign Platform Tips 145

Writtent Blog

DECEMBER 6, 2023

Listen to what they’re saying on Twitter and Facebook for honest market research. Google can show much more than your website URL in search results. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Survey your customers for great ideas. Be everywhere. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Rebekah Radice

JANUARY 9, 2017

This will require research as you take a deep dive into the wants and needs of your potential clients, buyers, and users. Go to the “Content Research” tab, type in any URL, and then look to the social engagement. They’re effective for both B2B and B2C marketing. Step 2: Content Brainstorming.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MARCH 14, 2017

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Create new images, draw with SketchBook, or open images from your files, a URL, or an online image library. 4: The 14 Best Content Planning and Research Tools. #5: Photos grab our attention. ” — RazorSocial.

Tools 185

Tools Sample Samples Price 185

Sprout Social

MAY 13, 2021

Marketing on LinkedIn makes sense for many businesses – whether it’s to capture a B2B audience or attract prospective employees. Just as you may want to protect your connection details from competitors doing research, you may also want to check out competitor profiles without the visit being tracked. View profiles in private mode.

LinkedIn 136

LinkedIn Features Privacy Groups 136

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. And 52% of journalists say they use Twitter to research stories and discover what’s hot. So what are the best ways to use Twitter for business?

Tools 207

Tools Twitter Tips Statistics 207

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. When it comes to your techstack, it pays to do your research Your techstack is your lifeline.

HootSuite 110

HootSuite Brands Price Collaboration 110

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

JULY 7, 2014

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing. A Guide for Optimizing Your LinkedIn Company Page by B2B Inbound. Ask your employees to do the same”), and adding your LinkedIn page URL to your commpany email signature. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

JANUARY 16, 2012

Lee Odden defines the key characteristics to consider in terms of “branding, community, SEO, PR, recruiting and taking midshare away from your competition” with your blog including the URL, name, design and navigation. 12 Things to Do After You’ve Written a New Blog Post by Content Marketing Institute.

Tools 193

Tools Tips Directory SEO 193

Convince & Convert

SEPTEMBER 21, 2010

By my rough calculation, approximately 50% of these top posts have some sort or relevant, viable search term in the headline (and thus the page title and URL). Thanks to my crack assistant Jess Ostroff for helping with the research. This is obviously invalid research statistically, but anecdotally it makes you wonder.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Rebekah Radice

JANUARY 9, 2017

This will require research as you take a deep dive into the wants and needs of your potential clients, buyers, and users. Go to the “Content Research” tab, type in any URL, and then look to the social engagement. They’re effective for both B2B and B2C marketing. Step 2: Content Brainstorming.

Template 60

Template Templates Social Media Strategy 60

Webbiquity SMM

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot. Twitter isn’t just for the birds anymore.

Tools 203

Tools Tips Twitter Klout 203