Oktopost

JANUARY 5, 2021

They start off supporting your problem statement, they move on to help inform the go-to-market and launch strategies. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. billion, are active social media users.

Data 131

Data B2B Statistics Social Media 131

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Brands must have an integrated, cross-channel marketing strategy to avoid wasting marketing dollars by unintentionally targeting the wrong audience. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Whether your approach involves paid influencers or organic outreach, be sure to have a strategy in place that accounts for the essential elements.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: Juniper Research ).

Statistics 108

Statistics Mobile comScore Marketing 108

Social Media Strategies Summit

JUNE 8, 2023

Research from Databox reveals that approximately three-fifths of marketers believe video ads typically drive more engagement than image-based ads on Facebook. But with a smart Facebook strategy, they were able to dramatically increase direct-to-consumer sales, helping the brand achieve its growth targets.

Brands 130

Brands Facebook Influencer Campaign 130

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ). Image Credit: Robert Rose. Michael Brenner ).

Statistics 207

Statistics B2B Content Marketing 207

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Fortunately, there’s a strategy out there that can help everyone address this challenge: account-based marketing (ABM). Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. e-Strategy Trends ). e-Strategy Trends ). B2B Lead Blog ). 25 Social Media Facts and Statistics. Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. CONTENT STRATEGY AS A COMPETENCY. Altimeter ).

Strategy 59

Strategy Content Compete B2B 59

Pam Moore

JUNE 24, 2020

A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). What is an audience first marketing strategy.

Template 78

Template Templates Avatar How To 78

Hootsuite

MARCH 11, 2020

57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile. Note: Much of the research and data provided by LinkedIn and other survey organizations are presented in the gender binary. It’s part of the reason why 58% of B2B marketers prefer LinkedIn ads compared to other social organizations.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Guide multiple departments.

Examples 103

Examples Template Templates How To 103

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Direct Marketing Observations

MAY 13, 2022

With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Strategy and tactics will take a back seat to community and conversation in 2022. Social resets every day. It always has been. With that in mind, what does the future hold for B2B’ers?

B2B 112

B2B Social Media Conversation Platform 112

agora pulse

DECEMBER 23, 2020

500 Social Media Marketing Tips: Essential Advice, Hints, and Strategy for Business | Andrew Macarthy. Need to learn the basics of social media strategy , content creation, and social ads? Social Media Explained” covers all the basics, including how to create a strategy and which platforms to use for your business.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

JULY 6, 2022

Many brands use Twitter as part of their customer care strategy , as an alternative to calling customer support. The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter account strategy.

Twitter 105

Twitter Tourism Travel Education 105

Keyhole.co

NOVEMBER 29, 2023

The only time they watch mobile is in the morning before leaving for school and after returning from school in the evening. It gives detailed information on crucial parts you might need to audit your content strategy. Industry experts and their research reports say there are several best times to post. to 4:00 p.m. and 9 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app. Pricing: Brand24 pricing starts at $49 USD per month. Contact to discuss.

Tools 84

Tools Sentiment Hubspot Price 84

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Oktopost

OCTOBER 24, 2022

If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. Remember that competitor research is one of the best ways to identify weaknesses in your own strategies. They will give viewers more of a personal feeling and help create a more unique impression. Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Buzz Marketing for Technology

FEBRUARY 2, 2011

In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker. To fully reap the benefits of this Golden Age, marketing must officially take ownership of its technology platforms and strategies. Said differently, I think they are looking for Marketing Technologists!

Marketing 265

Marketing iPad Applications B2B 265

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. In a nutshell here is what you must do… Do your research. Build your social media strategy and plan. You are going to need to define your brand, content, engagement and other specifics of your strategy. Know your audience.

Social Media 167

Social Media Social Networking Training Instagram 167

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. What is B2B copywriting?

B2B 139

B2B Strategy Statistics Research 139

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Quickly master top social networks & strategies to grow your business. Learn tools and strategies to conduct audience research even on a tight budget.

Training 167

Training Communities Social Media Real Estate 167

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. billion in 2020. But what platforms are best for financial services?

Platform 84

Platform Social Media Insurance Education 84

Small Business Mavericks

SEPTEMBER 21, 2015

While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. It’s interesting to note that three of them were: Mobile optimization will become more important than ever (it has). Search engine marketing has the largest share. Content marketing will be bigger than ever.

Video 70

Video Marketing Case Study Mobile 70

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. I live by, “Never trust a stat you haven’t faked yourself,” so we did our own little bit of research. According to a recent estimate , 12.1%

Brands 152

Brands Analytics Consultant Data 152

Social Media Strategies Summit

NOVEMBER 18, 2022

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. We’ll cover all those points (and more) in our complete social media strategy creation guide. TikTok Marketing Strategy. Let’s get into it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Pew Research ). billion use social networks from a mobile device. 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Webbiquity SMM

NOVEMBER 12, 2012

A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).” The art of online marketing involves finding the right online marketing mix of strategies that appeals to your target market and will actually translate into sales.” Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

MegaBytee

MARCH 8, 2021

Linkedin is a good platform for professionals; almost 57% of LinkedIn traffic comes from mobile users. You should maintain a strategy if you want your content to do good on social media. Research your Competitors: – If you want to stay in the competitive market, then you have to research all your top competitors.

Social Media 52

Social Media CPC How To Forums 52

Hootsuite

JUNE 11, 2020

But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. Source: Mint Mobile. Non-video ads (i.e.,

YouTube 145

YouTube Marketing Campaign Guidelines 145

Keyhole.co

FEBRUARY 4, 2023

Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. There is only top-notch data that you can use to improve your social media marketing strategy.”

LinkedIn 52

LinkedIn Analytics Metrics Overview 52