Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

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Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Trends mean different things to different brands.

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Sprout Social

NOVEMBER 17, 2022

Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11. Use a trending sound. When used appropriately, B2B brands can capitalize on trending sounds. B2B brands can make the most of holiday marketing with festive Reels.

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Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more. Create original memes Everyone loves memes.

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Keyhole.co

OCTOBER 16, 2023

Trending hashtags Trending hashtags use current trends and are mentioned frequently. These let brands create a relatable image on social media, join the trending conversation, and reach a bigger audience base. The hashtag got extensive traction on social media, prompting multiple brands to hop on the trend.

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Likeable

SEPTEMBER 3, 2019

Be in tune with your audience, but also have your ear to the ground and listen to what’s going on in the world—news, trending topics, etc. So, plan ahead, but recognize that you never really know what’s coming next—so be ready to react quickly to current events, memes, and the like. These are the foundations for your real-time content.

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Sprout Social

MARCH 12, 2020

Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. Social media listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing decisions.

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agora pulse

DECEMBER 9, 2020

For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. Use Instagram Memes to Increase Customer Engagement (and Show Your Sense of Humor). Whatever trends you find–and you will find them–and however inexplicable they may seem, make sure you make the most of them.

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Social Media Social Media Management Instagram Patterns 176

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Give it Your Original Touch.

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Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Stay up-to-date on industry trends: Social media is a great way to stay abreast of the latest industry news and trends. But what platforms are best for financial services?

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Platform Social Media Insurance Education 84

Visually SM

JULY 6, 2020

LinkedIn is a professional network where you get people to be interested in working for your company; but, if you run a B2B business, you can also use it to attract clients. If you want your company page to have content related to current events, the latest memes, pop culture, news, etc., On social media, things are lightning-fast.

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Buffer Social

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market.

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Webbiquity SMM

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. As we head further into this year, “gamification” has been named as one of the hottest social media trends.

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Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral Tweets and memes. 4 overlooked B2B market research methods for understanding your customers.

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Twitter Tourism Travel Education 101

Writtent Blog

JUNE 25, 2013

Humans have an innate craving for trending news and breaking stories. Being the third or fourth business blog in your niche to cover an industry-related trend will probably win you a small surge of traffic, but it’s far superior to be the first. The trending topics aren’t always safe-for-work. Probably not. Unfortunately, no.

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Sprout Social

JUNE 22, 2021

Twitter is one of the top social media apps for brands keeping up with the latest trends and conversations relevant to their target audience. Pinterest is the platform to be on for brands looking to spot emerging trends and target niche audiences. Largest age group: 30-49 year olds. 36% of consumers follow brands on Twitter.

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Oktopost

FEBRUARY 23, 2021

That’s not just for B2C purchases — social media is just as important for B2B marketers, with nearly 90% of them using LinkedIn to generate leads. Trends change, platforms rise and fall — what basis do marketers have for updating their social media marketing plans over time? But how do you know when your plan is working?

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agora pulse

DECEMBER 23, 2019

Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond.

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Writtent Blog

DECEMBER 3, 2013

Researchers have found that the average B2B content marketer uses 12 different tactics , which can range from visual content to blogging, social media to Slideshare, and more. We’re increasingly hungry for visual content, and the wisest brands are producing a lot more videos, memes, images and Slideshows in response.

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Keyhole.co

JUNE 9, 2023

On the other hand, if you’re sharing a funny meme or video, it may be best to post it in the evenings or on the weekends when people have more free time to browse social media. For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends.

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Likeable

AUGUST 18, 2020

In this episode, Jenn and Michelle chat with Leah Walters of monday.com about how B2B marketers can think like B2C marketers to hone in on the core principles that resonate most. Trendy food pics, cute fuzzy animals, ultra-relatable memes… No, it’s not your best friend’s Instagram page, but it might as well be. Make it human.

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Oktopost

FEBRUARY 18, 2021

When words fail, there’s always a meme to get your message across. But we’re not quite at the point where diplomatic cables and formal letters are delivered in meme formats (yet). For the most part, we share memes because they make us laugh. Why use memes for marketing? What are memes?

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Sprout Social

MARCH 27, 2017

Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends. Take a note from B2C and B2B brands and think of social as a platform for conversation and customer service. It’s one of our primary forms of communication.

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Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. We also spoke to dozens of industry specialists. woke washing.

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Later

MAY 27, 2020

Both are on top of trends, have a mostly even gender split (though more increasingly female), and meet a largely millennial audience with a higher household income than the US average. We personally wanted to include fun, on-trend elements into our feed, so we decided to create relevant memes that marketers can relate to.

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Oktopost

JUNE 28, 2023

This is where the importance of pre-scheduling posts on your social media publishing platform comes in, but also the importance of a flexible strategy – one that can bend to accommodate time-sensitive posts (say, when a particular trend starts to gain momentum on a particular channel). And, of course, you’d be right.

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Convince & Convert

DECEMBER 1, 2010

Partially as a result of Threadless allowing more colors and bigger designs, but there are definitely design memes. It’s been neat to see not only trends coming and going but also just the overall quality and level of detail and thought going into designs constantly increasing. Rocket Content – Your B2B Secret Weapon.

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Keyhole.co

MAY 2, 2024

However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. Social listening offers insights into what your audience is talking about, their needs, and the trends within your industry. Why does LinkedIn listening matter?

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Later

MAY 27, 2020

Both are on top of trends, have a mostly even gender split (though more increasingly female), and meet a largely millennial audience with a higher household income than the US average. We personally wanted to include fun, on-trend elements into our feed, so we decided to create relevant memes that marketers can relate to.

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Instagram How To Feed Feedly 58

Oktopost

APRIL 4, 2023

Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Trust is all the more important for financial services The importance of trust in any B2B or B2C relationship needs no introduction, but that importance is higher still when it comes to financial services.

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Social Media Marketing B2B Banking 118

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Three LinkedIn Marketing Stats. WordStream ).

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Oktopost

MAY 13, 2021

Whether we’re huddling around a bonfire or chatting about a trending topic, there’s always one fundamental issue in the conversation: Who’s commanding everyone’s attention, and who’s stuck trying to get a word in edgewise? B2B marketers know that social media is where people share their thoughts and opinions.

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Oktopost

MAY 16, 2023

This is exactly what employee-generated content offers to B2B brands looking to enhance their impact on social media. It can be created quickly, in response to a particular trend or relevant conversations on social media, or it can be a much more comprehensive, detailed study of a particular area of the industry or business.

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Koka Sexton

DECEMBER 27, 2022

With this feature, you can stay up to date on industry trends and connect with people with similar professional interests. You could create videos discussing industry trends, offering tips and advice, or demonstrating your products or services. Utilizing the Linkedin Search Feature.

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Sprout Social

JANUARY 27, 2020

Odds are you’ve probably seen at least one of those viral lip-syncing videos, or screencaps and gifs from meme-worthy content across your other social channels, like Instagram and Twitter. One great example of this type of meme spreading across social is the “Kombucha girl” meme. shares and 2 million likes.

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Social Media Meme Marketing Hashtag 134

Oktopost

JUNE 13, 2023

Combine a strong content publishing strategy with other strategies like B2B influencer marketing and employee advocacy on social media, and your brand will be able to make an impact among a wider array of audiences – many of which will represent high-scoring leads (more on that below) for your sales team. What is social selling?

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Sprout Social

JULY 10, 2019

B2B brands like Zapier might not seem like they have much to gain from Instagram, but manage to use their platform to show off the brand’s human side. Memes and image macros. In fact, memes and image macros are a way to break up the monotony of your feed and engage your followers on a personal level. Good question!

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