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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

Social media moves fast. Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing.

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How to Create An Effective B2B Social Media Strategy

Social Media Strategies Summit

Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media deserves more investment.

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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. There’s no denying the impact of influencers on social media, culture and commerce. Over a decade later, people still reminisce and rave over the viral moment.

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B2B Social Media Strategy for a Post-COVID World

Oktopost

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

Even Mercedes Benz has pawed its way on board the cat marketing trend. B2B marketing can be tough, especially when so many campaigns look the same. Even in B2B, buyers are actual humans with feelings. Cat Memes and Videos Go Viral. then you’re going to love what cat memes and videos do for you.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  However, I’m not a trend forecaster or follower by any means (I’ve been wearing the same dad sneakers for the past two years). What else is corroborating this prediction?

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The Meme-ification of Instagram

Buffer Social

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave. The Trend on Instagram: Less Polish, More Authenticity.

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