Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. The potential of Instagram marketing strategy is limitless, but attempting to achieve that initial traction with your branded Instagram account can be a tall order. Create original memes Everyone loves memes.

Instagram 52

Instagram Meme Tips Marketing 52

Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Consumers crave authenticity.

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Conversation Brands Authentication Trends 130

Visually SM

JULY 6, 2020

So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that. So the first thing you need to know is: there is no one unique rule to Content Marketing for social media. It is imperative that you understand why you want to be present in social media.

Social Media 130

Social Media Content How To Marketing 130

Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. The Side Chik is the first new menu item since rapper 2 Chainz became Krystal’s head of creative marketing. Contrary to popular belief, you can use Instagram for B2B brands. Use a trending sound.

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Types Instagram Brands Collaboration 114

Keyhole.co

OCTOBER 16, 2023

Trending hashtags Trending hashtags use current trends and are mentioned frequently. These let brands create a relatable image on social media, join the trending conversation, and reach a bigger audience base. The hashtag got extensive traction on social media, prompting multiple brands to hop on the trend.

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Hashtag Instagram How To UGC 52

Likeable

SEPTEMBER 3, 2019

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. These are the foundations for your real-time content.

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Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture.

Data 95

Data Skills Meme Social Media Management 95

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Buffer Social

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines. What’s the true ROI?

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LinkedIn Tips Skills URL 113

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. What are the Benefits of Trendjacking?

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Brands Meme Trends UGC 55

agora pulse

DECEMBER 9, 2020

For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. Use Instagram Memes to Increase Customer Engagement (and Show Your Sense of Humor). Whatever trends you find–and you will find them–and however inexplicable they may seem, make sure you make the most of them.

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Social Media Social Media Management Instagram Patterns 176

Webbiquity SMM

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

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Eventful Social Media Badge Hashtag 147

Likeable

AUGUST 18, 2020

In this episode, Holly Curtis , VP Product, Global Creative Director at Keds, chats about what it means to be a “publicly private” person, why it’s so important for women to design products for women, and how that thoughtfulness translates into Keds marketing initiatives—particularly with the recently launched Hand-Book for Women.

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Marketing Affiliate marketing Proposal Team 87

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral Tweets and memes. Social media marketing for franchise businesses. Wednesdays at 4 a.m.

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Twitter Tourism Travel Education 99

Writtent Blog

DECEMBER 3, 2013

There’s just no question that the internet has drastically changed the face of marketing. While content marketing as we know it isn’t a new concept, the idea of brands as publishers has created a need for individuals who can develop deep expertise within specific capabilities. Chief Content Officer. Brand’s voices have shifted online.

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Content Marketing Meme Trends 87

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

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Platform Social Media Tumblr Reddit 113

Writtent Blog

JUNE 25, 2013

Humans have an innate craving for trending news and breaking stories. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”.

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Tools Content Blogger Curation 91

Oktopost

FEBRUARY 23, 2021

Businesses of all sizes now understand how important it is to engage in social media marketing. That’s not just for B2C purchases — social media is just as important for B2B marketers, with nearly 90% of them using LinkedIn to generate leads. In other words, they have a social media marketing plan.

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Social Media Metrics CPA ROI 62

agora pulse

DECEMBER 23, 2019

Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond.

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Social Media LinkedIn YouTube Platform 92

Keyhole.co

JUNE 9, 2023

On the other hand, if you’re sharing a funny meme or video, it may be best to post it in the evenings or on the weekends when people have more free time to browse social media. For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends.

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Facebook Guidelines Activities Feed 52

Later

MAY 27, 2020

However, it’s hard to market a podcast as a tangible brand; there’s nothing to look at or experience in the same way you normally would, there’s not much to buy into other than ideas, thoughts, and inspiration. We are digital marketers who value creativity and growth, and surely we’re not the only ones. NOW STREAMING ? ?

Instagram 84

Instagram How To Feed Feedly 84

Oktopost

FEBRUARY 18, 2021

When words fail, there’s always a meme to get your message across. But we’re not quite at the point where diplomatic cables and formal letters are delivered in meme formats (yet). For the most part, we share memes because they make us laugh. Why use memes for marketing? What are memes?

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Meme Social Media Tools Template 116

Oktopost

APRIL 4, 2023

Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. There are lots of different theories and ideas – that’s why social media marketing is as big as it is these days – and, as social media evolves, each one will have its day.

Social Media 118

Social Media Marketing B2B Banking 118

Later

MAY 27, 2020

However, it’s hard to market a podcast as a tangible brand; there’s nothing to look at or experience in the same way you normally would, there’s not much to buy into other than ideas, thoughts, and inspiration. We are digital marketers who value creativity and growth, and surely we’re not the only ones. NOW STREAMING ? ?

Instagram 58

Instagram How To Feed Feedly 58

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. This gave us multiple perspectives on the social trends that matter most in the year ahead.

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Trends Social Media CPA Sports 145

Oktopost

JUNE 28, 2023

This is where the importance of pre-scheduling posts on your social media publishing platform comes in, but also the importance of a flexible strategy – one that can bend to accommodate time-sensitive posts (say, when a particular trend starts to gain momentum on a particular channel). And, of course, you’d be right.

Social Media 62

Social Media Engagement Strategy B2B 62

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Eight Instagram Marketing Stats. Eight Instagram Marketing Stats. Three LinkedIn Marketing Stats.

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LinkedIn Instagram Hubspot Twitter 184

Oktopost

MAY 16, 2023

This is exactly what employee-generated content offers to B2B brands looking to enhance their impact on social media. It can be created quickly, in response to a particular trend or relevant conversations on social media, or it can be a much more comprehensive, detailed study of a particular area of the industry or business.

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Strategy Content UGC B2B 62

Keyhole.co

MAY 2, 2024

However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. These data can be used for your marketing strategy down to customer support to drive a positive impact on your business. Why is social listening important?

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Sprout Social

JULY 10, 2019

If you feel like you don’t quite “get” Instagram marketing, you’re not alone. Below we’ve broken down an Instagram marketing strategy guide to help you get started on the platform and understand the best practices for growth. Defining your Instagram marketing goals and purpose on the platform. The reality, though?

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Instagram Strategy How To Marketing 109

Sprout Social

JANUARY 27, 2020

Odds are you’ve probably seen at least one of those viral lip-syncing videos, or screencaps and gifs from meme-worthy content across your other social channels, like Instagram and Twitter. One great example of this type of meme spreading across social is the “Kombucha girl” meme. How can you use TikTok for marketing?

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Social Media Meme Marketing Hashtag 134

Oktopost

MAY 13, 2021

Whether we’re huddling around a bonfire or chatting about a trending topic, there’s always one fundamental issue in the conversation: Who’s commanding everyone’s attention, and who’s stuck trying to get a word in edgewise? B2B marketers know that social media is where people share their thoughts and opinions.

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Social Media B2B Metrics Conversation 121

Koka Sexton

DECEMBER 27, 2022

Having an effective and professional online presence is essential for success in digital marketing and social selling. “An effective and professional online presence is essential for success in digital marketing and social selling. Utilizing the Linkedin Search Feature.

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LinkedIn Skills Guidelines B2B 93

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance agents feeds your sales funnel.

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Insurance Social Media Policies HootSuite 88

Oktopost

JUNE 13, 2023

It’s evolved from a simple way to keep in touch to the way to drive business, boost sales, and generate some of the best leads you could hope to come by, social media is the mountain summit for any digital marketer. It’s an ongoing challenge – one that we all know as SEO, that cornerstone of digital marketing.

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Social Media Engagement Platform B2B 75