Sprout Social

NOVEMBER 17, 2022

Use creators and influencers in clever ways. The fast-food brand partnered with influencer Brittney Renner to let customers know they aren’t trying to replace your favorite Southern-style chicken sandwich, they just want to be your Side Chik. Contrary to popular belief, you can use Instagram for B2B brands.

Types 115

Types Instagram Brands Collaboration 115

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more. Create original memes Everyone loves memes.

Instagram 52

Instagram Meme Tips Marketing 52

Webbiquity SMM

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. When executed well, an influencer-brand partnership can result in extensive social shares, increased content engagement, and boosted event attendance.

Eventful 145

Eventful Social Media Badge Hashtag 145

Keyhole.co

MAY 28, 2024

LinkedIn Image Sizes LinkedIn is a professional networking platform commonly used by B2B brands and recruiters wanting to connect with industry leaders. Keyhole has a wealth of tools that can help you identify what’s trending on LinkedIn and other social media channels. Simply enter a topic or #hashtag to start your search.

Social Media 52

Social Media Instagram LinkedIn Mobile 52

Keyhole.co

OCTOBER 16, 2023

Trending hashtags Trending hashtags use current trends and are mentioned frequently. These let brands create a relatable image on social media, join the trending conversation, and reach a bigger audience base. The hashtag got extensive traction on social media, prompting multiple brands to hop on the trend.

Hashtag 52

Hashtag Instagram How To UGC 52

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Stay up-to-date on industry trends: Social media is a great way to stay abreast of the latest industry news and trends. But what platforms are best for financial services?

Platform 86

Platform Social Media Insurance Education 86

Buffer Social

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

MARCH 12, 2020

Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. Social media listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing decisions.

Data 96

Data Skills Meme Social Media Management 96

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral Tweets and memes. 4 overlooked B2B market research methods for understanding your customers.

Twitter 99

Twitter Tourism Travel Education 99

Hootsuite

MAY 8, 2023

For example, Meta Foresight found that pet insurance was a trending topic of conversation related to pet ownership. Among social platforms, Facebook is the best site for B2B lead generation. Instagram is also a good channel for jumping on social media trends. Idea 6: Influencer partnerships U.S. billion in 2023.

Insurance 89

Insurance Social Media Policies HootSuite 89

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Social media listening offers brands a way to “read the room,” spot trends, and better understand what people care about. View this post on Instagram. Did BTS make your list?

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

AUGUST 6, 2021

Your average social marketer isn’t typing out dank memes all day—they’re creating content that drives new leads, responding to customer questions, and protecting their brand’s reputation online. Trusting them to improvise in real-time lets them hop on emerging trends, which amplifies your brand’s share of voice in the conversation online.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Buffer Social

AUGUST 23, 2023

According to an analysis by influencer marketing platform Heepsy based on number of profiles and engagement rates, the top 10 categories are media, fashion, music, arts, fitness and wellness, photography, food, travel, cinema and acting, and make-up. The data shows the platform is powerful for more than just gathering a following, too.

Small Business 77

Small Business Activities Platform Social Media 77

Sprout Social

JUNE 22, 2021

Twitter is one of the top social media apps for brands keeping up with the latest trends and conversations relevant to their target audience. Pinterest is the platform to be on for brands looking to spot emerging trends and target niche audiences. Largest age group: 30-49 year olds. 36% of consumers follow brands on Twitter.

Platform 113

Platform Social Media Tumblr Reddit 113

Oktopost

FEBRUARY 23, 2021

That’s not just for B2C purchases — social media is just as important for B2B marketers, with nearly 90% of them using LinkedIn to generate leads. Trends change, platforms rise and fall — what basis do marketers have for updating their social media marketing plans over time? But how do you know when your plan is working?

Social Media 62

Social Media Metrics CPA ROI 62

Writtent Blog

DECEMBER 3, 2013

Researchers have found that the average B2B content marketer uses 12 different tactics , which can range from visual content to blogging, social media to Slideshare, and more. We’re increasingly hungry for visual content, and the wisest brands are producing a lot more videos, memes, images and Slideshows in response.

Content 87

Content Marketing Meme Trends 87

Likeable

AUGUST 18, 2020

In this episode, Jenn and Michelle chat with Leah Walters of monday.com about how B2B marketers can think like B2C marketers to hone in on the core principles that resonate most. Trendy food pics, cute fuzzy animals, ultra-relatable memes… No, it’s not your best friend’s Instagram page, but it might as well be. Make it human.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Keyhole.co

JUNE 9, 2023

On the other hand, if you’re sharing a funny meme or video, it may be best to post it in the evenings or on the weekends when people have more free time to browse social media. For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends.

Facebook 52

Facebook Guidelines Activities Feed 52

Rebekah Radice

SEPTEMBER 4, 2016

Tip #1: Go to BuzzSumo’s “ Trending Now ” section and to find hot topics. BuzzSumo gives you an easy way to identify what’s going or has gone viral through their “Trending Score.” Then use a trending hashtag to get out in front of a whole new audience. Find or snap a picture. Then tweet them.

Engagement 97

Engagement Twitter Hashtag Travel 97

Writtent Blog

JULY 18, 2013

In a recent article in Forbes , she took a deep look at how the rise of visual content is connected to the increasing prevalence of mobile, and more importantly, what small businesses can do to capitalize on the trend. Work with your influencers to co-create content.”. Her recommendation? Break through a cluttered content landscape.”.

Content 95

Content Marketing Meme Hubspot 95

Later

MAY 27, 2020

Both are on top of trends, have a mostly even gender split (though more increasingly female), and meet a largely millennial audience with a higher household income than the US average. Similarly, both Instagram and your podcast can act as a revenue stream while also providing value to listeners and followers (hello influencer marketing!).

Instagram 84

Instagram How To Feed Feedly 84

Rebekah Radice

SEPTEMBER 4, 2016

Tip #1: Go to BuzzSumo’s “ Trending Now ” section and to find hot topics. BuzzSumo gives you an easy way to identify what’s going or has gone viral through their “Trending Score.” Then use a trending hashtag to get out in front of a whole new audience. Find or snap a picture. Then tweet them.

Engagement 60

Engagement Twitter Hashtag Travel 60

Later

MAY 27, 2020

Both are on top of trends, have a mostly even gender split (though more increasingly female), and meet a largely millennial audience with a higher household income than the US average. Similarly, both Instagram and your podcast can act as a revenue stream while also providing value to listeners and followers (hello influencer marketing!).

Instagram 58

Instagram How To Feed Feedly 58

Oktopost

APRIL 4, 2023

Influencers are taking on new sponsorships daily. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. After all, influencer marketing is not without its risks. Now, every social media channel pushes paid-for placements regularly.

Social Media 118

Social Media Marketing B2B Banking 118

Hootsuite

JANUARY 13, 2021

In fact, it’s one of the many social media trends your brand will want to understand. Companies, influencers and brand representatives might host AMAs on Twitter, Reddit, or in a Facebook or Instagram live stream. Precedes an often relatable experience, and is usually accompanied by a meme. B2B: Business To Business.

Social Media 145

Social Media List HootSuite Content management systems 145

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Instagram is popular with influencers.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Oktopost

MAY 16, 2023

This is exactly what employee-generated content offers to B2B brands looking to enhance their impact on social media. It can be created quickly, in response to a particular trend or relevant conversations on social media, or it can be a much more comprehensive, detailed study of a particular area of the industry or business.

Strategy 62

Strategy Content UGC B2B 62

Oktopost

MAY 13, 2021

Whether we’re huddling around a bonfire or chatting about a trending topic, there’s always one fundamental issue in the conversation: Who’s commanding everyone’s attention, and who’s stuck trying to get a word in edgewise? B2B marketers know that social media is where people share their thoughts and opinions.

Social Media 122

Social Media B2B Metrics Conversation 122

Sprout Social

JANUARY 27, 2020

Odds are you’ve probably seen at least one of those viral lip-syncing videos, or screencaps and gifs from meme-worthy content across your other social channels, like Instagram and Twitter. One great example of this type of meme spreading across social is the “Kombucha girl” meme. shares and 2 million likes.

Social Media 133

Social Media Meme Marketing Hashtag 133

Oktopost

JUNE 13, 2023

Combine a strong content publishing strategy with other strategies like B2B influencer marketing and employee advocacy on social media, and your brand will be able to make an impact among a wider array of audiences – many of which will represent high-scoring leads (more on that below) for your sales team. What is social selling?

Social Media 76

Social Media Engagement Platform B2B 76

Oktopost

JANUARY 12, 2021

A long time ago, in an internet marketing landscape far away, B2B marketers could get away with ignoring social media. It’s now an indispensable part of B2B marketing strategy. This matters for marketers because emotional experiences influence purchasing decisions more than dry information does. But not anymore.

Social Media 95

Social Media Brands Construction B2B 95

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Profile pictures for trending topics-U.S. Profile pictures for trending topics-U.S.

Social Media 161

Social Media Statistics Strategy Research 161

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram? Why should B2B brands be on Instagram? 4 B2B Instagram marketing examples we love.

B2B 117

B2B Instagram How To Marketing 117

Sprout Social

JULY 26, 2019

Companies, influencers and celebrities alike often ask their followers to “RT” a post if they agree with it. B2B – Business to business. Often used by celebrities, influencers, industry experts and regular social media users as an open invite for questions. It’s a great way to gain more shares and visibility for your Tweets.

Social Media 112

Social Media Software CPM CPC 112

Techipedia: Tamar Weinberg

JANUARY 5, 2009

How to Influence Powerful Social Media Users for Traffic and Attention (Dosh Dosh): How do you influence the influencers? The difference is that it’s virtual. Mainly, through networking. A Visual Tour Through the Basics of Social Media Marketing (SEOmoz): Still not involved much in SMM?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

AUGUST 25, 2020

Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. Two out of three marketers saying they plan to boost their organic usage in the next year (although) it remains stronger for B2C (72%) than B2B (57%).” Guest post by Shane Barker.

Types 176

Types Social Media Content Hashtag 176