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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Ask yourself: Does this trend align with our target audience?

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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

Even Mercedes Benz has pawed its way on board the cat marketing trend. B2B marketing can be tough, especially when so many campaigns look the same. Even in B2B, buyers are actual humans with feelings. Cat Memes and Videos Go Viral. then you’re going to love what cat memes and videos do for you.

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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. Sprout’s data reflects this influencer marketing trend.

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The Meme-ification of Instagram

Buffer Social

We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. The Trend on Instagram: Less Polish, More Authenticity. Memes included.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio. Tell us in the comments!

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Viral trends and cultural moments can be a social media marketer’s best friend. With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Trends mean different things to different brands.

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20 Instagram Reel ideas for all types of brands

Sprout Social

Its high production quality paired with authentic storytelling makes the Reel a standout, but it’s also a great way to feature current students to prospective students who are still deciding where to continue their education. Contrary to popular belief, you can use Instagram for B2B brands. Use a trending sound.

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